Now the use of the word Lust changes my outlook on the question , if you truly meant Lust. I believe it to be the missing half of its identical twin brother, "Want"
This question, as I try to make sure that I understand your meaning clearly,
those of mankind, who entertains such desires, are men who have not as yet given their lives a chance at its own sincere and personal instinctive question.
They are still running around with the want, which is -simply Fantasy.
Not as yet taken their lives the that genetic state, that each and every individual human being should one day reach, in order to ask his ultimate question: Who am I, and what should I be doing here ? What is my purpose?
Those who have asked this question sincerely, had no doubt gotten their answer and moved on,
So the question would definitely not be directed at them. But it has rather been placed before them, in anticipation of that truthful answer.
When a man has not as yet drank from that satisfying well which was divinely placed here for all of mankind, then it's pretty difficult for that man to have a positive sense of direction, so he will go lusting , fantasizing, actually chasing ghosts.
By knowing how to differentiate between the "Need " and the "Want" and also how to be of a clean heart and a sound mind, like those who sincerely believes in the the Most High God and his true purpose for all man.
It will take some doing very conscientious decisions, but the end will more than justify the means.
Note I did not say it will take "a church" to truly understand their relationship with with the Most High God .
Hope I was able to be of some help.