Some of us do. Some of us don't. The ones that don't are living their lives with an ego-driven personality that demands they be the most important. Whatever that means, power trips like that I never did understand. You hear about them every day on the news, Ponzi, Koch brothers, Evita, the con artist that fleeced an old lady out of all her money....etc.
The more spiritual minded individual listens to the lessons that have been delivered over the ages and tries to follow them. I think this includes the vast majority of people in small ways.
You're more likely to hear about the people that don't follow the lessons so that gives them more exposure.