Build links from everywhere you can, write news articles about your site and post them to news feed sites, with a link in it back to your site, a good idea would be to do this when you launch it. Don't use all keyword targeted text links to your site, only use 50/50, 50% text links and 50% bare links, with a few more bare links every now and then.
If it is a web site, attach a blog to it as well, you should have say, www.isim.com and www.isim.com/blog if it is not a blog that is, this will boost the search engine value of a static website. It will also allow people to comment which is interaction, trawl the net looking for information and when you find good information, curate it from your blog.
Do plenty of keyword research and use plenty of long tail key words in your content, especially the curated content on your blog. Also post articles to your blog. If you could post one article a week to your blog and one curated article a day, then in about two months, you would see a substantial amount of traffic and all of the search engines would know you exist.
Find out who your competition is and be better than them, use plenty of media, by this I mean use, lots of good textual content, pictures, video, even sound if you can get it. Remember this does not have to be all your own, you can curate other peoples content so long as you add to it, cite it correctly with a link back to it and don't use more than 35% of it. Videos from many sites can be embedded on your site, use them, you can link out to pod casts and embed some of them, people like variety, so use plenty of media. This all creates interaction with your site and that is very important, search engines love it but so do people.
Surveys are useful for bringing people back, if they commit themselves to something then they take ownership and often want to know the outcomes, so can entice themselves back to find out how it's going, as well as more interaction.
Don't be dependent on others to do it, teach yourself, on a very personal level I wouldn't waste my time with a website unless I had to, I would use a blog. Wordpress is so easy, versatile and free. All this stuff is easy if you learn how to do it, it is not difficult to learn and you are already half way there.
There is a lot more you can do but if you did just what I have said, you will start getting traffic quickly and get to be authoritative on your subject.
All the very best, Gareth.