I won't say good versus evil. I will say it is back to Plato versus Socrates.
Is the average person capable of making their own decisions and the state should be as small as possible to enable that freedom? Then vote Trump.
Is the average person an idiot who needs to be told what to do and taken care of, but with the reciprocal right of the state to force them to do what it says and tell them what to do and how to do it? Then vote Clinton. And most of those voting Democrat are down to "please take care of me" or "please let me be the ones in charge of the rest".