Witchcraft and Wicca are not the same thing. Witchcraft, in itself is not a religion, whereas Wicca possesses a generally accepted religious connotation. Witchcraft is a tool, the way that magic and science are used as tools by the peoples who have utilized them across the boundaries of time. It is a tool designed to maximize one's potential and to help make sense of one's world. In this way it is not unlike a form of spirituality. As another commentator stated, it has been used to free people from the restrictions of religion. Yet there are also people here in the US who adhere to a variety of religious faiths, yet also embrace witchcraft as a part of their everyday lives. Some terms that confirm this would be Jewish witch or Jewitch, Christian Witch, Muslim Witch, etc.
Witchcraft also finds its parallels under myriad terms in different parts of the world. Brujeria is popular in Mexico. Palo Mayombe and Candomble along eastern South America. Voudou in the Caribbean and parts of the US. Africa has become infamous in the last decade for their harsh treatment of practitioners of Witchcraft. Several surveys have circulated the pagan community in recent years in support of the recognition of witchcraft as a legitimate practice in South Africa. It is also called Hexenschaft in Germany, and Stregha in Italy. Witchcraft is also not entirely unheard of in the Muslim world.
There are varying features of Witchcraft in different parts of the world. Sometimes it takes on a more natural, earthy approach. And other times it is painted with a darker brushstroke. Satanic Witchcraft and Magic remain popular among metal bands throughout the Scandinavian world.
Clearly, however, hollywood has historically painted Witchcraft in a negative light, and we can see why. The purpose is to propagandize it as a most extreme and bizarre practice, and to frighten the populace into counting it among a list of taboo subjects. Its not working. Paganism and witchcraft are becoming more popular with time, but Evangelists maintain the spin and it is especially evident during election time.