I was a little bit shocked to see Brazilian people protesting against the World Cup having watched their team over many years and knowing how crazy that country is about futebol, the beautiful game.
I guess Brazil is becoming more affluent - despite the abject poverty for many millions - having now a middle class who want to protest politically. That's understandable but still a bit puzzling.
The World Cup is all about football and publicity. The football is often great and democratic (believe it or not football is still the most democratic of sports) and the publicity for Brazil will bring in financial rewards for years to come.
The idea is that, yes, the country hosting the WC spends billions on new infrastructure but makes some of that money back in ticket sales, business deals and tourism.
I'd change the WC if I had power over FIFA. I'd want a charity to be formed which would directly profit from the tournament and would be able to put money back into local communities.
The WC isn't perfect but it's still the cleanest major sporting occasion - hardly any drugs involved, no known corruption and some great performances from the smaller countries.
I would change FIFA!! It needs drastic reform, starting immediately after the WC.