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Shaun White Snowboarding

Updated on September 10, 2014

Olympic Champion Snowboarder Shaun White

Shaun White has achieved worldwide notoriety in both snowboarding and skateboarding. His insane skills along with instantly recognizable looks make him one of the most recognizable sports figures of his time.

Nicknamed the 'Flying Tomato' due to his masses of flaming red hair, Shaun White has created a name for himself worldwide as a pro snowboarder who is driven and able to make complicated moves appear simple.

In February of 2010, Shaun White blasted Olympic records in snowboarding with his second Olympic gold medal! With already a sure gold medal under his belt, he took his second run in the snowboard halfpipe and landed the Double McTwist 1260! This is surely a moment in Olympic snowboarding to be celebrated.

image: amazon, link below under Shaun White Books

shaun white
shaun white

Shaun White - Early Life

The Young Flying Tomato

Shaun was born in San Diego, California in 1986. He underwent some major surgeries before the age of two for a heart defect, yet proved himself to be anything but frail by competing in sports like surfing, soccer and snowboarding at a young age.

Shaun grew up in a family of five. The family loved to ski, but with no close mountain resorts, they would take weekend road trips up to local mountains. At the age of four, Shaun proved to be fearless on his skis as he raced down the slopes with older brother Jesse.

At age six, his mom his mom decided to put him on a snowboard in an attempt to slow him down. She pretty much told him to copy whatever his brother Jesse did. Shaun did just that, however it only encouraged him to go even faster.

The Ultimate Ride DVD with Shaun White at Amazon

The Ultimate Ride: Shaun White
The Ultimate Ride: Shaun White

Olympic gold medalist, Shaun White travels to the remote mountains of Japan's back country in this DVD film. In unknown territory, the flying tomato reconnects with his snowboarding origins. He reflects on many pros and cons of being one of the world's most famous athletes at age 21.

shaun white
shaun white

Career History of Shaun White as an Athlete

He met Tony Hawk at age 9, who mentored him in skateboarding.

At age seven, Shaun entered his first amateur snowboard contest. He won and so earned a wildcard entry into the Nationals. There he placed just outside of the top 10. Around the same time his mom sent Burton a homemade video of Shaun. That company happened to be developing a kid-sized snowboard line at that time. They were impressed, and offered to sponsor Shaun. With that support of Burton, Shaun turned pro at age 13.

As an amateur Shaun had won five national titles, then his first major win as a pro in 2001 at the Arctic Challenge. He earned his first Winter X Games medal when he was 16, and has stood on the Winter X podium every year since. Shaun now holds 16 medals from the X Games between skateboarding and snowboarding. A record 10 of those medals are gold.

During the same time frame, Tony Hawk met Shaun at a local skatepark and mentored the boy as a skateboarder around the age of 9 or so. Shaun turn pro in skateboarding at the age of 17. In the 2003 Summer and Winter X Games, Shaun was the first athlete ever to both compete and medal in two different sports. This was topped off with the title of Action Sports Tour Champion in 2007.

Shaun failed to make the 2002 Winter Olympic lineup in 2002, missing by only three tenths of a point a spot on the US Team. He made up for this in 2006 however. He went undefeated with 12 victories that season and became the first athlete ever to sweep the all 5 events at the U.S. Grand Prix series.

Shaun was recently able to introduce new tricks to the snowboard world with the help of Red Bull. A halfpipe was created with the first-ever on-mountain foam pit in the history of snowboarding. This Red Bull foam pit allowed Shaun to attempt tricks never before possible, which include the first ever back-to-back double cork variations.

Snowboarding Olympic Champion - GO USA!

Shaun White
Shaun White
shaun white
shaun white

Shaun White and Business Partnerships

Beyond just snowboarding gear, Shaun White now backs an entire clothing line for men as well as video games and sunglasses.

Shaun has shown a knack for business in addition to athletic prowess. He has become brand ambassador for companies like Burton, Target, Oakley and Ubisoft.

His original clothing line, Shaun White 4 Target includes stylish and affordable shirts, shorts and denim jeans for boys and young men. Through a partnership with Burton Snowboards, another signature outerwear line named the White Collection appeared in 2005. This line later expanded to include boots, boards, bags, glove, and even women's outerwear in 2008. Later in 2009 Burton released a snowboard film featuring the riding of Shaun White and the Burton snowboard team called "The B".

Next came video games with a company called Ubisoft. His first video game, Shaun White Snowboarding: Road Trip was a worldwide success, with over 3 million copies sold. The release of his second video game during the 2009 holiday season was also a huge success, titled Shaun White Snowboarding: World Stage.

Shaun has also partnered with Oakley to co-design a pair of sunglasses, which he named 'The Montefrio'. In early 2010, Shaun's collection includes a pair of Signature Jupiter sunglasses and a new Signature A-Frame pair of goggles.

Shaun has shown himself to be a philanthropist in supporting many organizations like Target House, the Tony Hawk Foundation, Heartgift, Make-A-Wish Foundation and Summit on the Summit.

A few of the Shaun White products mentioned here can be viewed below on links to amazon.

Shaun White Snowboarding Goggles - Compliments to the Flying Tomato!

Oakley Airbrake Shaun White Signature Series Snow Goggle, Gunmetal Block Stripes with Dark Grey and HI Persimmon Lens
Oakley Airbrake Shaun White Signature Series Snow Goggle, Gunmetal Block Stripes with Dark Grey and HI Persimmon Lens

This is just one style of snowboarding goggles in the signature series by Shaun White. Click to see the rest of the collection.


This pic was taken on a recent Jay Leno show when Shaun White was a guest. He one of the first athlete of his kind to ever be featured on a box of Wheaties. Breakfast of champions...makes sense.

Snowboarding Fans Guestbook - Shaun White Fan? Shout out, please.

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    • SusannaDuffy profile image

      Susanna Duffy 4 years ago from Melbourne Australia

      I've never heard of this young man before but he's certainly doing well for himself. Clothing, video games, sunglasses, breakfast cereal ....

    • profile image

      grannysage 4 years ago

      I love watching him. I just saw a news report where he says he doesn't want to be called the Flying Tomato anymore.

    • mbgphoto profile image

      Mary Beth Granger 4 years ago from O'Fallon, Missouri, USA

      Great lens...I'm looking forward to this years winter Olympics.

    • ResJes profile image

      Jessi 6 years ago from United States

      I love Shaun White! Great lens! :)

    • catbehaviors profile image

      catbehaviors 7 years ago

      Shaun White is very talented! This was a very good lens, and covered the topic wonderfully.


    • itsmuzza2011 profile image

      itsmuzza2011 7 years ago

      this guy is too cool, great lens

    • profile image

      Annamadagan 7 years ago

      He is cool. We watch him on the winter olympics. We call him carrot top cause of his hair:)

    • JoyfulPamela2 profile image

      JoyfulPamela2 8 years ago from Pennsylvania, USA

      Fantastic lens, Carol! Shaun is an amazing athlete! I didn't know he had so many companies working with him already.

    • CrossCreations profile image

      Carolan Ross 8 years ago from St. Louis, MO

      @RhondaAlbom: Thanks Rhonda...thought of you when creating this and so of course featured some of yours. Best to you!

    • RhondaAlbom profile image

      Rhonda Albom 8 years ago from New Zealand

      Awesome lens, Awesome athlete - Shaun White snowboarding! Thanks for featuring some of my pages :)

    • AlisonMeacham profile image

      AlisonMeacham 8 years ago

      A great lens about such a great sportsman.

    • ZenandChic profile image

      Patricia 8 years ago

      Cool lens! Blessed by an angel!