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Fashion - Furniture - Architecture in 1930

Updated on December 5, 2017
Titia profile image

Titia has a broad interest in photography, poetry, family, art, dogs, cats, insects, wildlife, history, war, camping, writing, environment.


1930 Fashion in Clothing, Furniture and Architecture

My most favorite style in clothing and furniture is the 1930 Art Deco style, besides the Art Nouveau style of the 1920s. Parallel with those styles we had the Amsterdam School movement in The Netherlands with architects like Hendrik Berlage (traditionalism) and Michel de Klerk and Piet Kramer (expressionism).

I particularly like the simplicity and functionalism of those styles.

In this article I want to show you the 1930 style in clothes and furniture through the old photographs that I found in the photo albums of my late Aunt Greet and that of my own mom. Looking at the old photographs, my mom was quite fashion minded.

It Was Depression Time in the 1930s

The 1930 are most known as the era of the Great Depression. I'm sure that the fashion of the 1930s was a result of this depression. There was no money to spend on fancy clothing, like in the era before when lots of dresses were decorated with jewelry.

The length of the robes went down again to just above the ankles. The fashion became more unpretentious, simpler and homely. It was the time of knitted sweaters, vests and even whole dresses.

The colors were rather sober, but despite all that, I still think it's one of the most elegant fashion periods in the last centuries.

Though when you see the videos of 1930 fashion shows you wouldn't think there was a depression going on, but of course the really rich will always stay the really rich.

The 1930 Fashion of My Mom


My Mom Was Fashion-Conscious

I know my Mom has always been very fashion-conscious and that she loved to wear those fashionable clothes. Her mother in law to be thought she was too modern with all those fancy clothing and wearing lipstick.

I also know that my mom didn't come from a rich family and that she made a lot of her clothes by herself using patterns. My mom is the one in the middle.

Fashion 1930 from the Photo Album of My Mom


Fashion 1930s from the Photo Album of My Aunt Greet


1930 Boot Shapers

I found these boot shapers in the house of my Aunt Greet and at first I didn't know what they were, until someone mentioned that they might be used to keep tall boots in shape. I had never seen them before and I don't know how old they are exactly. I only know that she and her dad moved into this house in 1930 after her mom passed away a year before. I think they might have been her mom's or dad's boot shapers.

Boot Shapers


1930 Fashion in Buildings

1930 Fashion Style from My Aunt Greets Photo Books

After my Aunt Greet passed away in 2005, I had to clean out her house and I was amazed to find so many things that she had kept through the years. The house was build in 1930 and decorated with1930 style furniture (Art Deco and Amsterdam School) and it had never been changed since then.

She had kept quite a bit of old photo albums and had written where and when the photos had been taken, so I just had to pick the ones of the 1930s to get an impression of what people were wearing in that time.

First I will show you some photos of the house itself, because not only the furniture was from the 1930s, but also the kitchen and the bathroom had never been changed.

After that there's a photo gallery of the fashion I found in the album of my aunt.

My Aunt's 1930 Kitchen


Toilet, Bathroom, Stair's Window, Bedroom Lamp


Art Deco - Amsterdam School Furniture

amsterdam school sidetable
amsterdam school sidetable | Source

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Amsterdam School - Art Deco Style

My Aunt's house was furnished in 1930 when her dad bought the house and it's all Amsterdam School and Art Deco. I inherited the furniture and after cleaning and restoring it, I'm going to put it in our own guesthouse. We have the dining table with chairs, a sideboard, a small book chest and a tea chest with glass and all the most beautiful Amsterdam School lamps. I've bought an Art deco couch and lounge chairs, so it will look absolutely gorgeous when it's done and ready, but that might take another year.

The kitchen sink will be an old porcelain one. It will just look beautiful, but it's still a lot of work.

© 2013 Titia Geertman

Do You like the 1930 Fashion?

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    • Titia profile image

      Titia Geertman 4 weeks ago from Waterlandkerkje - The Netherlands

      Virginia, I do too and I inherited the Art Deco furniture of my late Aunt.

    • Virginia Allain profile image

      Virginia Allain 4 weeks ago from Central Florida

      Quite interesting. I love watching episodes of Poirot with the lovely art deco architecture and room decor in the background. So sleek and elegant.

    • SusannaDuffy profile image

      Susanna Duffy 2 years ago from Melbourne Australia

      I really, really like the Amsterdam School Movement, especially the bricks and the ladder windows, but what I like best about it is the underlying socialist ideals

    • Virginia Allain profile image

      Virginia Allain 2 years ago from Central Florida

      So fun to see the vintage styles.

      I love that green and white kitchen.

    • delia-delia profile image

      Delia 4 years ago

      Great lens! It's amazing how styles come, jewelry, clothing and yes furniture and architecture.....nothing really is new. Love the photos...

    • smine27 profile image

      Shinichi Mine 4 years ago from Tokyo, Japan

      what a great way to learn about the fashion from the 1930s. It's so interested to see how different it was. Very elegant and refined i must say.

    • NibsyNell profile image

      NibsyNell 4 years ago

      My gosh, this lens is amazing! The photographs were so fascinating to look at! Thank you so much for them with us.

    • JeffGilbert profile image

      JeffGilbert 4 years ago

      What a great lens on 30s fashion. I'm a big fan of that time period too, particularly how it was depicted in films. Inasmuch as I'm sure that didn't reflect real life, nevertheless, the sets and fashions were very elegant.

    • profile image

      pinoyrecipe 4 years ago

      thanks for sharing this 1930 fashion lens, I'm looking forward to get one of them

    • profile image

      anonymous 4 years ago

      nice lens

    • mrdata profile image

      mrdata 4 years ago

      Thanks for sharing this valuable lens and congrats for your LOTD!

    • squidoopets profile image

      Darcie French 4 years ago from Abbotsford, BC

      What a cool lens and walk down "pre" memory lane :D

    • Kylyssa profile image

      Kylyssa Shay 4 years ago from Overlooking a meadow near Grand Rapids, Michigan, USA

      Your mom looked so lovely in those old photos. She looked great in those 1930s fashions.

    • aesta1 profile image

      Mary Norton 4 years ago from Ontario, Canada

      You do have great pictures of the 30s. We have lost most of ours. Congrats on the Imminent feature.

    • jodijoyous profile image

      jodijoyous 4 years ago from New York

      This made me smile, not just because of the fashions, but because I had an Aunt Gertie (who just died this week at 101), and grew up near a town called Hempstead (probably an Anglicization of Heemstede), from the Dutch settlement of New York.

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      anonymous 4 years ago

      I really enjoyed the pictures in this lens!

    • Ramkitten2000 profile image

      Deb Kingsbury 4 years ago from Flagstaff, Arizona

      The photos here remind me of pictures of my grandparents, who were in their 30s in the '30s. I remember my grandma Dorothy in her 80s, still wearing some of the same clothes she had half a century earlier, which were in surprisingly good shape.