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Ann Taylor Clothes -Try a New Look

Updated on October 6, 2015

Fashion Model for Ann Taylor

Ann Taylor Clothes Transition

Ann Taylor clothing is found in Ann Taylor, Ann Taylor Loft, Lord & Taylors, Talbots and on Amazon to names just a few locations. The company has gone through major changes over the past year. Their selection meets the needs of the petite, medium, large and plus size clothes for women. In addition, they carry maternity and bridal clothing.

The transition in Ann Taylor clothing started with fall fashions in 2009 and continued through spring. Last may they had a cream floral lace sheath dress worn by model Milla Joyvoyich in store window displays which sold out in a matter of days, and then was popping up on Ebay for three times the price. Ann Taylor had not enjoyed this much activity in the recent years and had more recently been considered dowdy. Things have certainly changed now.

History of Ann Taylor

Ann Taylor went into business in 1954, and initially started with very trendy clothes. The woman who is now in charge is Lisa Axelson, and she decided to take on this new position after finding a scrapbook of the 1960’s and 1970’s with readings such as, “Ann Taylor announces "Shoes that do nice things for more than your feet”, and “Your love for your mother has nothing to do with the way you dress.” Lisa has plenty of experience in the clothing field and reading these old scrap books inspired her to see a new look for Ann Taylor.

This fall Ann Taylor still aims to fill the niche for professional dressing but in a more modern way. This fall has an undated version of the perfect black pants, perfect pencil skirt, pumps and so forth. Since costume jewelry is so popular, accessories are a new priority for Ann Taylor. This all has some familiarity to it as many designers are following the J. Crew’s design theme which is clothing that you can dress up or down.

Ann Taylor was put on the defensive this past spring as their models were Photoshopped to give them a more slender appearance. They are now using new, well know models and stars, such as Naomi Watts, Heidi Klum and Milla Jovovich, who they consider not just beautiful women but women with depth

Ten Things You Might Not Know About Ann Taylor

  1. Ann Taylor was not a real person. The retail chain is names after a best-selling shirt dress style.
  2. In addition to woman and petite collections, Ann Taylor also sells bridal and maternity wear.
  3. The first Ann Taylor store opened in 1954, in the Hotel Taft In New Haven, CT.
  4. In an early example of brand collaboration, Ann Taylor partnered with Finnish design studio Marimekko on a collection in the 1960’s.
  5. In the 1970’s, the Ann Taylor shopping bag was induced into the Smithsonian’s permanent collection.
  6. Anyone with a valid college or graduate school ID receives 20 percent off their entire purchase of full-priced merchandise in stores until they graduate.
  7. Lisa Axelson, Ann Taylor’s creative director, has also designed for the Gap, Banana Republic, Club Monaco and Abercrombie & Fitch Ruehl.
  8. Before she was an Oscar-winning actress Geena Davis worked as a window mannequin for Ann Taylor’s flagship store on New York’s 57th Street in 1981.
  9. Julia Roberts was discovered while she was working in an Ann Taylor store in Georgia.
  10. Naomi Watts is the face of Ann Taylor for the fall of 2010, ad campaign. The collection she’s wearing is inspired by the Ernest Hemingway book “A Movable Feast.”

Summary

Under the direction of Lisa Axelson, the company is achieving a new look. Lisa listens to the public and visits as many Ann Taylor Loft stores as she has time for, so she knows what problems she must overcome, plus she knows her employees too. It seems like this new turn is a path to success, but only time will tell.

Change your wardrobe for a new look from Ann Taylor Clothes.

© 2010 Pamela Oglesby

Comments

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  • Pamela99 profile image
    Author

    Pamela Oglesby 7 years ago from United States

    Supported Med, I didn't know that either until I read an article and did some research. Thanks for your comments.

  • Support Med. profile image

    Support Med. 7 years ago from Michigan

    I did not know that Ann Taylor was not an actual person and I would like to see a picture of that bag in the Smithsonian. Voted/rated.

  • Pamela99 profile image
    Author

    Pamela Oglesby 7 years ago from United States

    Katiem, I like the classic look to her clothing as well. Thanks for your comment.

    Kaltopsyd, Thank you for the compliment.

  • kaltopsyd profile image

    kaltopsyd 7 years ago from Trinidad originally, but now in the USA

    I like the way you set up this Hub - as usual. I'd never heard of Ann Taylor clothes. They're very nice. Thanks for the info.

  • katiem2 profile image

    katiem2 7 years ago from I'm outta here

    Very nice Ann Taylor clothes, I like the classic feel of these hot new fashion trends.

  • Pamela99 profile image
    Author

    Pamela Oglesby 7 years ago from United States

    Brandrocker, I hadn't known that either after all these years the store had been in business. Thanks for your comment.

  • brandrocker profile image

    brandrocker 7 years ago

    Pamela great read! Rated up! I could not believe that Ann Taylor is not a real person. Just reminding me, what a brand image means...

  • Pamela99 profile image
    Author

    Pamela Oglesby 7 years ago from United States

    Nellieanna, You are so funny. I don't like skirts that are too long either as I am not that tall and I don't wear high heels ever. I like Ann Taylor's line of clothing. Thank for your comment'

    LeanMean, I'm glad you wife had an enjoyable day. Thanks for your comment.

  • LeanMan profile image

    Tony 7 years ago from At the Gemba

    My wife liked this hub, she spent ages browsing through the selection above.

  • Nellieanna profile image

    Nellieanna Hay 7 years ago from TEXAS

    Ann Taylor long symbolized 'classic style' which I love - but nice, too, that the line is including more 'mod' looks. Great article - thanks!

    I must admit that I love skirts, but, except for ankle-length or full-length, I feel they demand high heels to look right - at least on me, being a bit of a shortie. I look like someone pounded me into the ground wearing a mid-length skirt with low heels. I feel similarly about capri length pants. Short or long - and it's been quite awhile since I wore mini-skirts! LOL. (though I guess I still could. LOL)

  • Pamela99 profile image
    Author

    Pamela Oglesby 7 years ago from United States

    EmmaMedu, I hope you find a shop and get a chance to try on her clothing. Thanks for your comment.

    Roberta, I believe her shops are in most cities. Thanks for your comments.

  • Roberta99 profile image

    Roberta99 7 years ago

    Interesting hub. I didn't know anything about her. Would like to now where her shops are. Love to check them out.

  • EmmaMedu profile image

    EmmaMedu 7 years ago

    Very informational hub. Now I'm interested in learning more about Ann Taylor, as I didn't know practically anything about "her".

  • Pamela99 profile image
    Author

    Pamela Oglesby 7 years ago from United States

    Hello, I think the new designs are very attractive overall. Thanks for your comment.

    JY, As soon as I locate the big bucks, I'll let you know. I'm working hard, so I assume it will get better. Thanks for your comment.

  • JY3502 profile image

    John Young 7 years ago from Florence, South Carolina

    I don't know how you have the patience for all the research needed to do articles like this. I guess that's why you make the big bucks.

  • Hello, hello, profile image

    Hello, hello, 7 years ago from London, UK

    Thank you for introducing this designer to me. I like the style which straight cut and yet something interesting in it.

  • Pamela99 profile image
    Author

    Pamela Oglesby 7 years ago from United States

    FirstStep, Ross is a great place to find good deals. Thanks for your comment.

  • FirstStepsFitness profile image

    FirstStepsFitness 7 years ago

    Welcome to HubPages Great Hub ! I have seen her line at Ross as well ! Love this line :)

  • Pamela99 profile image
    Author

    Pamela Oglesby 7 years ago from United States

    Tom, Thanks for your nice comment.

  • Tom Whitworth profile image

    Tom Whitworth 7 years ago from Moundsville, WV

    Pamela,

    Thumbs up on another well researched Hub.

  • Pamela99 profile image
    Author

    Pamela Oglesby 7 years ago from United States

    K9keystrokes, I agree. Thanks for your comment.

    Wendy, Thanks for your comments.

    dashingclair, Her clothes are great. Thanks for your comment.

    Miata, She is stylish. Thank you for your comment.

  • prettydarkhorse profile image

    prettydarkhorse 7 years ago from US

    Nice sets of clothes BTW Pam, isn't she stylish? Maita

  • dashingclaire profile image

    dashingclaire 7 years ago from United States

    Love Ann Taylor. Nice hub!

  • Wendy Krick profile image

    Wendy Krick 7 years ago from Maryland

    Cool Facts about Ann Taylor. :)

  • K9keystrokes profile image

    India Arnold 7 years ago from Northern, California

    Beautiful styles and clasic looks! "Ann Taylor Clothes" have that professional look that is hard to find. really good selections in this article Pam, thank you sharing them.

    K9

  • Pamela99 profile image
    Author

    Pamela Oglesby 7 years ago from United States

    50 caliber, I think we will be seeing more dresses and skirts from what I've read. I mostly wear them to church but a lot of women just wear dressy slacks or jeans these days. I appreciate you comment.

  • 50 Caliber profile image

    50 Caliber 7 years ago from Arizona

    Pamela, great article and rated it up. Hop I don't sound like a male chauvinist pig, but I'd love to see women in skirts more often. Jeans and pants show off their shape more I suppose but I still like a good old fashion top and skirt. I don't know but isn't it cooler in the summer months? Good article, 50