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How To Choose The Best Mascara

Updated on October 13, 2007

I don’t wear a great deal of makeup, but I do wear mascara. Over the years I’ve gone through tons of brands, from Covergirl to Lancome. In other words, from cheap to high-end.

In the process, I’ve learned two things:

1. Washable Waterproof is the only thing which makes sense.

2. The cheap stuff is better than the expensive stuff.

Why waterproof? Because everything else smears, drips or runs.

If you live in the Arctic, this might not matter. If you live somewhere like Texas, it does. If you’re a woman rushing from job to daycare to grocery store, etc – you might look like a raccoon by the time you get done cooking the family meal.

If you have wild sex, you might leave a black trail across your man’s (or woman’s) pillow once you go to sleep.

If you tear up when the Hallmark commercials come on, you might wind up with black streaks on your cheeks before it’s over.

There are a million scenarios, chose any you like. You’re wearing mascara for a reason. Do you really want something that comes so easily? I certainly don’t.

Waterproof CAN Be Washable

10 years ago, I’d have said it was nearly impossible to find an easily removable waterproof mascara. But that was before I’d started using eye makeup remover. Takes me all of 2 minutes to clean my eyes. So don’t let this be an excuse!

Expensive brands aren’t always what you want or need.

I used to use Revlon. It worked, but it was a pain to get off, and it went crusty in the bottle too quickly. I switched to Loreal. Same problem. When I discovered Lancome’s wonderful creams, I decided to try their waterproof mascara. I actually bought one that was Cosmo’s pick.

It wasn’t for me – it was too watery, went on too thin and gave me no control over my lashes. Too little good for how much money the stuff cost. I started looking around for something better, and eventually settled on something 3 times less expensive.

My recommendation?

Maybelline’s Volum’ Express Waterproof mascara. It’s perfect, I love it.

Cost: $6.50


Obviously, there are tons of brands out there worth having a look at. They don’t all deliver the same results, so you may have to experiment a bit. If you’d like tips on applying mascara, be sure to check out my next article.

xx Isabella


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    • Hub Love profile image

      Hub Love 9 years ago from United States

      Great advice, I'll have to remember this!

    • profile image

      Amy 9 years ago

      I will try the Volume Express, but what do you take it off with? I wear conact lenses and a really greasy remover gets on the lenses and doesn't come off!

    • profile image

      lvl 10 years ago

      I've been trying to find something else beside Maybelline’s Volum’ Express Waterproof mascara... that I used for years since I started to use makeup... and sincerely... I haven't find something like it yet... I think I am going back to it! :)

    • profile image

      Aubree 10 years ago

      this was just the thing I was lookin for it seems you have everything for my interest!

    • Isabella Snow profile image

      Isabella Snow 10 years ago

      I love my Volum' Express! ;)

    • Veronica profile image

      Veronica 10 years ago from NY

      I'm with you on the waterproof, black. I actually really like Mary Kay masacara. It's the only Mary Kay product I like. But I like the Maybelline one you use too. It's a good product.