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Color Psychology: Make-up for your eyes

Updated on July 19, 2011

The Eyes Are The Window to The Soul

And you only have a couple of seconds to make a great impression!

Color Psychology can help you choose the make up to use in order to get the right impression. Do you want to nail that job interview? Make quick progress on a first date? Prove to people that you are a caring and warm person? Do you want to look powerful and in control?

Choosing the wrong make-up can in fact make people view you in the way you were trying to avoid! Below are colors that you can use around your eyes and the how they affect the person viewing you. Using this information can help you achieve the personality traits you want to highlight and avoid the ones that you wish to conceal!


What's the go to color for eyeliner? Typically women will grab their black eye-liner when they wish to make their eyes stand out.

So what are you exactly saying with your black eyeliner and/or eyeshadow?

Black suggests authority and power - especially around the eyes. Despite it's apparent lack of color (it is in fact all the colors mixed together ), black is most often seen as a cooler color. Black is also seen as a stable, strong color.

Strong uses of black ( thick eyeliner, blackened color in the crease ) are best for positions of power - either in the work place or as a suggestion of domination in a relationship. It is also a good color to use for a night on the town when you do not want to seem vulnerable.

Subtle uses of black ( thin eyeliner, light black used in the crease ) are best when in a position when you want to suggest power and authority. These, for example, would be job interviews, first dates, a night on the town.

Black should be avoided in instances of care-taking. If your job requires you to be a care-taker or to be warm and welcoming, black should not be used. Instead, opt for warm colors: like brown.


Brown is a stable, reliable color. When you apply brown to your eyes you assert that you are trustworthy, dependable, and humble.

Brown is a great color to use when you are unsure of exactly what is expected of you - in any case, presenting yourself as reliable, dependable, and humble are great qualities. In job interviews, it'll show that you are a hard-working employee. When positioned as a care-taker, it will show that you can be depended on. When in a first date situation, it shows that you are a great candidate for a long term relationship.

Browns should be avoided if you wish to no longer maintain contact with the person viewing you.


Let me just say that red around the eyes should be avoided at all costs. It makes the eyes appear puffy, tired and bloodshot. None of these are qualities that you would ever want to portray - unless you're doing some acting bit.

I will say, that red provides the viewer with a faster heartbeat and the feeling of excitement. Red can be included in your make-up look if you wish to portray the idea of excitement, but it should never be applied around the eyes as an everyday makeup look.

What'd my momma say? Never say Never? Well okay:

Acquired skill with make-up may allow you to make a fabulous going out on the town, ready for some excitement look that includes red. Using a primer to avoid fall out, and crisp lines will help the wearer to avoid the worn-out look blended reds and red shadow fall-out can create.

Avoid red around the eyes for job interviews, the workplace, and positions in which one is required to be nurturing.


Ah blue, the color that is frequently considered a "favorite".

Blue - generally - is seen as a loyal, trustworthy and peaceful color.

Blue eyeshadow can look great and reflect a great personality - the only issue is that blue often has multiple personalities.

For Example:

Grey-blues and some pastel shades of blue can make the wearer appear cool and uncaring. These are stable colors that work great in the work place, positions of power, job interviews for jobs in which the desired applicant is ruthless yet dependable. These shades should be avoided in positions where the desired look is warm and caring.

Bright blues and royal blues and "calm" ocean-y blues appear trustworthy. They are tranquil and peaceful. These colors are great for any occasion that you want to appear loyal, trustworthy, and calm.

Blues should be avoided if the wearer wants to portray authority and power.


Green is all about nature - it is also the easiest color for the eye to take in.

Due to it's strong suggestion of nature: green is refreshing, and dark green are considered refreshingly conservative. The color green is believed to be able to help people during stress relax.

If you're in a position where you must comfort people and help them to feel at ease, wearing green around the eyes can help you not only achieve that goal, but make your appear as though you're great at doing it!

Greens are great colors to wear if one is assisting someone through an awful time in life and when you want to appear nurturing and comforting.

Green should be avoided if the wearer wants to exude an air of urgency.


Purple, the most royal of colors. It suggests sophistication and wealth.... and sometimes superficiality.

To make the most out of the color purple - subtle uses ( such as in the crease or as an eye liner only ) can help the wearer appear top-dollar without looking... well... fake.

The use of purple is great for: corporate functions, high school reunions ( hahaha ), high-class parties, pretty much wherever you want to boast how much well off and great you are.

Purples should be avoided in places where you want to suggest equality. Purples should also be avoided in positions of power as well as job interviews for fear of appearing condescending for all the wrong reasons.


A gorgeous, optimistic color. It is the most difficult color the the eye to look at and can proved to be overwhelming if used too heavily.

Bright yellow eyeshadow should be used when you want to grab someone's attention - but not necessarily keep it. Can you see the heads turning already??

Despite the suggestion of optimism it can make a viewer feel anxious and overwhelmed. Yellow should be worn in cases where the wearer wants to keep the viewer on edge.

Bright yellow should be avoided in cases where you want to hold the attention of your audience - examples: positions of power, speakers, lobbyists, in general: at any time you want someone to continue listening to you for an extended period of time.

Light yellow colors will suggest optimism without being too overwhelming and will be easier on the eyes.


White symbolizes purity and innocence. Due this, white eyeshadow can make the wearer appear naïve if used too heavily.

White is a great color to use if one wants to suggest submission and vulnerability.

White should be avoided in positions of power and in positions and relationships where you need to appear well versed in the ways of the world. White should also be avoided if you want to show that you are in control of the situation and that no one should "mess" with you. ( You don't want the guy you just met to think he can overpower you! )

***** A great tip for appearing more awake is to eyeliner/eye shadow to the inside corner of your eyelid and sometimes on the waterline to make your eyes appear bigger. These applications of white are great at any time! This is because these tips focus on the whites of your eyes - not your eye make up!


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