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Davines A New Colour Full Ingredient List

Updated on August 28, 2016

Davines A New Colour Full Ingredient List

Davines A New Colour Ingredients List
Davines A New Colour Ingredients List

How natural is Davines?

(scroll down for Davines A New Colour Full Ingredients List)

In the world of professional hair color many stylists and clients are constantly researching the latest breakthroughs in non-toxic color technology. A few stylist friends have asked me about a brand called Davines, specifically their ammonia-free hair color called A New Colour.

"It's from Italy! It's organic!" they rave. I've never considered Davines an organic-minded company by any means (eco-friendly yes but not an option for a more natural hair color line) so of course, I order a few tubes of color to try and get a full ingredients list.

I've analyzed color ingredients of "more natural hair color brands," in the past and usually find it's nothing but a bunch of greenwashing. So, what did I find with Davines?

You guessed it - only 2 natural ingredients in the entire color line.

Of course, the Sales Reps who so inconveniently invade your salon are going to tell you it's organic and the most natural thing since oxygen itself! Anything to get you to buy. Try having a stylist-type conversation about performance with them, and you'll find nothing but hot air.

Davines A New Colour Full Ingredients List

Skin Deep Hazard Score
Aqua / Water
Water/ Base
Cetearyl Alcohol
Surfactant (Synthetic)
pH-adjuster (Synthetic)
Oleic Acid
Color Removal (Natural)
Hydroxypropyl Starch Phosphate
Bulking Agent (Synthetic)
Humectant (Synthetic)
Phenethyl Benzoate
Emollient (Synthetic)
Toulene 2,5 Diamine Sulfate
Pigment (Synthetic)
Polysorbate 85
Emulsifier (Synthetic Blend)
Magnesium Laureth Sulfate
Surfactant (Synthetic Blend)
Surfactant (Synthetic Blend)
Sodium Sulfite
Preservative (Salt)
Acrylates/Palmeth-25 Acrylate Copolymer
Viscosity Agent (Synthetic)
Glyceryl Sterate
Emuslifier (Synthetic Blend)
Surfactant (Synthetic Blend)
Sodium Hydrosulfite
Viscosity Agent (Salt)
Ascorbic Acid
Vitamin C (Natural)
Tetrasodium EDTA
Chelating Agent (Synthetic)
Sunflower Seed Oil
Emulsifer (Natural)
Carrot Root Extract
Carrots (Natural)
Pigment (Synthetic)
Phenyl Methylpurazolone
Pigment (Synthetic)
N,N-Bis (2-Hydroxyethyl)-P Phenylenediamine Sulfate
Pigment (Synthetic)
Pigment (Synthetic)
2-Amino-4-Hydroxy-Ethyl Amino Anisole Sulfate
Pigment (Synthetic)
Only 3 natural ingredients in Davines New Colour
Davines A New Colour
Davines A New Colour

High Ethanolamine

My first thought when winnowing through this ingredient list was, "wow, Ethanolamine is high on the list."

Ethanolamine is commonly used as the replacement for ammonia in ammonia-free hair color brands. While it's definitely gentler on stylist lungs, having too much Ethanolamine is not good for the hair.

Ethanolamine is responsible for raising the pH of the hair so color molecules can penetrate. When the pH of the hair is too high, the cuticle opens far too much and is not able to reclose effectively.

When cuticles are unable to reclose, the results are color that is quick to fade and doesn't reflect shine. Think about it. If the cuticle is open, color molecules wash out far too easily.

You get shine when the cuticles are laying flat and reflecting light. If the cuticle scales aren't laying flat (because they've been damaged and unable to close), you won't be getting the shine you desire.

High Pigment Levels

Another ingredient that stuck out to my is Toulene 2,5 Diamine Sulfate. It's not that Davines contains this pigment (most color lines do), it's the high percentages in which it appears in the color.

Pigment is the number one allergen in hair color. If you've ever witnessed a bad reaction to hair color or had one yourself, you know how terrible it can be.

When you promote yourself as an "organic salon" or less toxic beauty destination having a high levels of this common allergen isn't really following in line with your marketing.

But if that's not what your salon is about, then I don't see an issue with it.


So, the ingredients of Davines A New Colour definitely aren't up to my standards as someone who offers less toxic color options. I thought I might use it just because I did buy a few tubes and mixed up a bowl to try on a mannequin and was very put of by the smell (this is probably due to the high levels of Ethanolamine).

The section I did on my mannequin turned out alright, but I don't think it's fair to judge performance on a mannequin head.

Overall, I don't think Davines is the best option for those salons looking to carry healthier color options. Ammonia-free doesn't necessarily mean healthy and it definitely doesn't mean less toxic.

Dive deeper into ingredients list of "organic color" brands you're considering and you'll see what I mean!

What did you think? Which color line should I analyze next?


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    • profile image

      Megan Rees 

      2 months ago

      I've had an itchy sore scalp since using allergic reaction to Vibracrom by DAVINES. What ingredient do you think may have caused it?

    • profile image


      20 months ago

      Yes, What dye do you think is the best? Here are others I'd like to read about: Madison Reed, Surya Brasil, herbatint, Tints of Nature, Keune-So Pure, Simply Organic, ecocolors, naturacolor, Saach Organics, Natralique, Lagona, Natrigin, shea moisture, Palette by nature, and Radico - Colour Me Organic. I love what I'm hearing about Hairprint, but I have blonde hair and they have stopped researching for blondes : (

    • profile image


      23 months ago

      What hair color products do you feel are safe? Thank you,.

    • HairNerd profile imageAUTHOR


      2 years ago from Austin, TX

      Thanks for stopping by Sue. Yes! After further research, I realized it is actually there to knock the pH up in the hair color. So they use that in combination with Ethanolamine to open the cuticle. The main ingredient in that Cream Base is Sodium Metasilicate, which is actually a very irritating ingredient. It's even classified as human irritant by Cosmetic Ingredient Review Assessments. I didn't even think to mention all of this in my review because I was focused on the ingredients themselves. Clearly I am going to have to do an update! Thanks for asking that very important question

      Meliisa, I recently did an oway color review for you to check out. Let me know your thoughts

    • profile image


      2 years ago

      What about Oway color?

    • profile image

      Sue ward 

      2 years ago

      Hi, just wondering if you mixed the color with the base as well as developer? I'm wondering what the purpose of the Base is.

    • HairNerd profile imageAUTHOR


      2 years ago from Austin, TX

      Hi Jessica. I did my review. Let me know what you think

    • profile image


      2 years ago

      can you review Organic Color Systems?


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