FASHION ADVERTISEMENT AND FASHION BUSINESS
WHAT IS FASHION ADVERTISEMENT?
Fashion advertising is a branch within the advertising field which focuses on creating promotions for the fashion industry. some of the most famous advertising campaigns in history have been campaigns for major fashion houses. Fashion advertising includes advertisements for garments, purses, shoes, and similar products of fashion houses, along with high end perfumes.
The goal of fashion advertising is to connect potential customers with the brand. As with other brands, fashion ads promote a lifestyle just as much as the product, teaching consumers to associate a particular brand with a specific lifestyle and social class. The tone and content of ads may vary, depending on which market the company is trying to target, ranging from very wealthy individuals to people with less disposable income who could still be a valuable customer base.
In short fashion advertisement includes fashion designing, fashion business, fashion marketing.
FORMS OF FASHION ADVERTISMENT:
There are many forms of fashion advertisement. Print advertising appears in many magazines and some newspapers in major fashion markets. Fashion advertising can also appear in the form of television commercials, billboards, and so forth, and many fashion houses also rely on the free publicity that comes from seeing their products on celebrities and high profile individuals in the news. A designer who gets his or her garments onto movie starlets walking down the red carpet at the Oscars, for example, will see an up tick in demand from people who see the designer's clothes, shoes, and accessories such as jewelry and purses.
WORKING WITH RETAILERS:
in addition to working with fashion houses, fashion advertisers also work with retailers who carry clothes and accessories. big fashion stores utilize fashion advertising to promote themselves and the products they sell. Lower end department stores may also use fashion advertising to try to capture the bottom of the market for clothing and accessories. Whether high or low end, department stores want to present consumers with images of a specific lifestyle, using ads which tell a story to appeal to consumers and encourage them to buy the company’s products.
FASHION ADVERTISMENT AND SEXUALITY:
Often, fashion advertising is heavily linked with sexuality. Scantily clad women in suggestive poses commonly appear in advertisements for the fashion industry, whether they are marketing dresses, perfume, or anything else and groupings of models may be utilized in print ads or commercials to create suggestive imagery. Some ad campaigns have crossed the lines in the view of critics, and have generated a great deal of controversy from people who feel that such ads are inappropriate, especially when they can be seen by young children.
it often feels like fashion adverts are one of the most anticipated parts of any fashion season, perhaps running second only to the catwalks themselves. It's the mixture of high-end fashion, top models, and a creativity that is seldom seen away from the editorials which will later feature similar looks.
SOME OF THE FAMOUS FASHION ADVERTISMENTS OF 2009/2010:
MADONNA FOR LOUIS VUITTON AUTUMN (FALL)/WINTER 2010:
PINK PANTHER FASHION ADVERT:
Fashion designing - sounds like a dream job, right? It can also be one of the hardest professions to get into. But it can be done with hard work. There are many types of Fashion Designers. Some work for themselves, others work at medium sized companies, and others work for international businesses. you can also start your own business of fashion by being a fashion designer. As a fashion designer, you will have a creative and exciting career that many people only dream about.
There are many fashion design career paths for you to choose from. Some fashion designers work for top houses such as Tommy Hilfiger and Chanel. Others are employed by mass-market manufacturers of men's, women's and children's apparel.
Or you could start your own fashion design business, establishing a distinctive style and overseeing fashion creation from initial concept to manufacturing and distribution.
HISTORY OF FAMOUS PEOPLE:
In this field, there is a long history of people rising from humble beginnings to become fashion designer stars.
· Laura Ashley got her start as a secretary.
· Vera Wang began designing when she became engaged at age 39 and couldn't find a suitable wedding gown for the mature first bride.
· Ralph Lauren was born into a middle-class family who lived in the Bronx, and used to buy suits with his pocket money at age 12. He is now one of the richest and most famous fashion designers in the world.
Of course, it takes hard work, creativity, and a true passion for fabulous designs to achieve success as a fashion designer.
GETTING STARTED IN FASHION DESIGNING:
THINGS YOU NEED TO KNOW:
o Why people buy fashion apparel
o Where the leading fashion centers are
o Who's who in the fashion design world
o What the fashion categories are (haute couture, ready-to-wear etc)
o When designs are sold (the fashion seasons)
o What a fashion designer does
CREATING YOUR DESIGN:
o Refining your idea (including identifying the style and who will wear it)
o Sketching the design
o Pattern making
o Steps for draping
o Choosing the fabric, color, trims, etc.
o Making samples
o Manufacturing garments
KNOW HOW ABOUT DESINGNING FASHION:
o Knowledge of textiles
o Sewing for the fashion industry
o Sketching by hand and CAD (computer design)
o Developing your eye for fashion
o How to identify trends
o Ways to enhance your creativity
HOW TO START A FASHION DESIGN BUSINESS:
* Determining your start-up costs (plus a list of expenses new fashion designers often forget to include)
* Where to get start-up financing (plus a little known source of funding especially for fashion design businesses)
* Choosing a name for your fashion design business
* Trade marking your label
* How to minimize your expenses
* How to hire a design assistant
* Finding a manufacturer (plus what to beware of when choosing a manufacturer.
HOW TO PUBLISIZE YOUR FASHION DESIGNS:
* Defining your market (type of garment, who will wear it, price range)
* Identifying your unique selling point
* Setting your clothing prices
* Sales tools for fashion designers (including garment samples and line sheets)
* Finding private clients
* How to sell to boutiques
* How to sell to department stores and large retailers
* Getting publicity for your fashion design business
* Creating a traveling showroom
* Hiring a sales representative for your fashion design business
* Selling through catalogs and online
fashion business is very easy to start. so if you are capable of doing great things go for it. because surely this fashion business needs talented and good artists.