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Fashion Tourism

Updated on January 8, 2018


Fashion tourism is becoming quite a thing these days. This segment has evolved out of three main sectors - Cultural Tourism, Shopping Tourism and Creative Tourism. This segment helps the people connect with the latest trends in a comfortable manner across various cities and countries. The interaction occurs between the buyer and the marketing organizations directly; however, it also involves the contribution of various trade associates, tourism industries, hospitality industries and recreational industries. A blend of these segments leads to what is known as a 'Fashion Tour' to a particular city or a country. The trend of fashion tourism has become quite popular in the recent years with a number of people syncing with the latest trends in fashion across the entire world.

Importance of Fashion Tourism

Statistics have showed that lately the tourism industry has become one of the most important businesses for the global economy. This industry has constantly emerged and is still growing at an enormous pace. On similar lines, the fashion industry is also growing into a multi-million dollar industry across the world that proposes the concept of fashion tourists. Many cities like London, Paris, Milan and New York have established themselves as the fashion capitals of the world. These cities have thrived on the fashion industry and thus, attract fashion tourists in large numbers. Many countries have started following suit and looking to grow into a large fashion tourism destination. Tourism is associated with providing services and entertainment for travelers. These travelers can be visiting for pleasure or business purposes.

Tourism related to fashion is a growing trend and is profitable to the economy of the city and country as well. Fashion brings in designers from around the world as well as fashion lovers who would travel to any part of the world to attend a lavish fashion event. The event also attracts media from around the world. Many visitors directly culminate into local business for hotels, eateries, pubs, and local attractions. The events also provide worldwide recognition due to the media coverage. Fashion appeals to every generation and to all facets of life. Ranging from clothes to accessories like shoes, bags, hats, and a lot more, the fashion industry offers something for everyone, despite of their cultural background.

Many cities are realizing the potential of fashion industry and its different ways to influence tourism industry. Discrete places are emulating successful fashion hubs and building their tourism to manifest around the fashion industry. The most popular way to garner fashion tourism is to host a fashion week. The event provides a platform for designers and brands to display their latest collections in classy shows. The fashion week is known for garnering worldwide attention in the fashion world and the tourism industry benefits from all of this. The event attracts buyers and media personnel from across the world to see what is trending in the fashion world.

Milan, London, Paris and New York are some of the most renowned cities that have established the sense and pride to change the outlook of fashion into completely different way. Many cities are following suit with the likes of Dubai, Madrid, Los Angeles, Copenhagen, Istanbul, Toronto, and Dallas trying to penetrate the fashion world. Fashion tourism evolves out of two major sectors - shopping and culture. A fashion week looks to merge the two and provide a platform for everyone to enjoy their stay and keep coming back for more.

On the contrary, the fashion tourism world also faces many challenges. One of the biggest challenges is the lack of business sense among the smaller businesses in the area. Small businesses are normally unaware of the opportunities the fashion industry provides. They fail to attract younger generation and miss the biggest opportunities in the industry. They are unaware to incentivize the local manufacturers thereby leading to de-motivated and stunted growth of local businesses. Manufacturers also need to draw up long term plans that can diversify careers of young minds and improve the local culture as well.


History of Fashion Tourism

Fashion tourism dates back as early as the fifteenth century. Due to the growing importance of fashion in France, Charles IIV created a separate organization for fashion. He did this amidst protests from various sects of people. By the eighteenth century, people became aware of the importance of style and fashion due to the emergence of fashion magazines highlighting the country for its fashion sense. Fashion has always been the most influential phenomenon in the growth of the western civilization. Fashion tourism is seen as the next step in taking this growth forward as it directly affects the local and national economy. Tourists always visit destinations that fulfill all their wants and desires. A majority of these desires stem from the fashion world. People love being seen in the latest outfits, best shoes, and the latest accessories. Tourists also want to experience new cultures and learn about the history of new countries. Fashion tourism combines the two needs effortlessly.

Cultural tourism is a result of fashion tourism. Tourists expect the local culture to reflect in the fashion of the area. Taking home a part of the culture by participating in the fashion week makes it a memorable experience for all travelers. Visitors normally choose shopping as a medium of experiencing local culture and history and look at it as an opportunity to interact with the local people. In lines with various surveys, shopping is one of the major reasons a tourist decides his next destination. If the fashion culture of the destination does not interest a tourist, there is very little reason for the person to visit that place.

Impact of Fashion on Tourism Shopping

Fashion has a huge impact on tourism. The number of people that flock a city to attend a fashion show is beyond belief. Each year this number keeps climbing and more numbers of people feel the need to get inspired with these fashion shows. The fashion week isn’t just about the designers and the high profile models and clientele who come here to shop, it’s also about a number of people who save up enough money to get a glimpse of what the latest fashion trends are going to be.

Yes, fashion isn’t just about the rich anymore. A number of people are opting for designer wear and looking forward to new launches each time. As an individual, people usually come here to explore what fashion has to offer. With the rise in the number of people that visit a city for fashion, it has played a huge role on the overall tourism industry. The tourism industry has even modified their packages to make them fit their customers’ requirement for fashion. There are a number of shopping tours that occur in the city so tourists can get their hands on the latest fashion trends as soon as they hit the market.

Some tourism companies even arrange for fashion week tickets for their clients. They provide them with transport services that take them to each of the shopping destinations they want to visit and help them find particular brand outlets in the city. Destinations worldwide are starting to differentiate and repackage their tourism deals by offering special deals for the fashion tourist.

While traditional tourism is still popular, the entire way the tourism industry performs changes when the fashion week starts. Tourists who visit the city during this time are more inclined towards these fashion shows and look to visit them as often as they can.

Fashion tourism does not involve sightseeing, visiting parks or places of historical importance, it involves shopping sprees, locating branded outlets and visits to the fashion shows. The traditional tourism does not suffer at all. Most of the fashion tourists travel with families and although they might not intend to take a bus tour across the city, their family members are highly interested in checking out the places of interests in the city. During the fashion week, tourism is at its peak and while growing fashion designers, fashion lovers and people who want to check out the latest trends in fashion flock the fashion shows, their loved ones check out the city just like any other normal tourist visiting.

Shopping can be seen as a part of the travel experience or the essential center of destination travel, which can be the significant motto for a trip. As fashion has now become an eccentric part of every individual’s life, brand and style along with comfort has become the base of each fashion destination.

Recreation voyagers or tourists who visit a city with the motivation of shopping search for chances to explore while traveling. A few of the destinations that are known for this sort of fashion tourism give unique travelers a shopping experience that helps them shop gifts while on the excursion. For quite a while there has been a development of fashion tourists who require a little more than before and are ready to pay more than the standard trip that just includes sun, ocean and sand.

There are different fashion festivals that consider the needs of the traveler client who visits from different parts of the world. These fashion festivals are held at different times in all parts of the world, to make it easy and accessible for people from all over the world.

Many a times, the dresses or the outfits at the fashion week make a mark. To buy those clothing or accessories, it is not necessary to travel across the entire city. A quick purchase during the fashion week is available. However, as most of the people choose this methodology, the prices are hiked pushing the rates of each piece to soar.

Truly, the fashion business has been utilized to elevate urban-based improvement destinations and the division keeps on being seen as a critical instrument for monetary and tourism advancement at neighborhood and global level. Cities like Paris, Milan, London and New York have, for quite some time, been praised for their flourishing businesses through which they have accomplished a solid platform as fashion capitals of the world. As of late, non-conventional urban areas have expanded their emphasis on the fashion tourism. Style and fashion is, however, no more solely associated with the west.

Style and Shine!

Is the Fashion industry really growing?!

As fashion is slowly being enchanted across the entire world, it is fashion tourism that is emerging like no other industry. What is your take on this?

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Advantages of Fashion

Fashion is not just about makeup and dressing up-to-date; it is the status symbol in the society as well. It is commonly perceived that the upper class people pay more attention to fashion, while the middle and lower class pay attention to it only during special occasions. Fashion not only helps look good, but also gives incredible confidence to present magnificently to the society. It will usually take the persona step forward in the world of socialization. The lack of fashion on the other hand makes the personnel shy thereby suppressing the potential.

Everything in this world has few ups and downs. Fashion is no exception to this. While fashion has turned into an unavoidable need of life, it also comes with various troubles that one cannot escape. The term "survival of the fittest" remains constant and the fashion world is definitely ruthless to the misfits. Venturing into this world brings with it various advantages as well as the risks of failure.

This is a time of serious rivalry where everybody needs to consider their looks and confidence. Style is not limited to beautification or individual grooming; it includes whatever most of the general population are doing around that can be identified with the right choices, travelling or a specific method of imitating. One of the best things about fashion is the enhancement of the identity.

Certainty, freshness and confidence, which are the results of fashion, brings one out of the shell he has been living in and makes him dynamic, happy and lively. This is, maybe, the most ideal approach to overlook the usual attire one can carry on a daily basis and switch to something more impressive.

Fashion varies from individual to individual. For some, fashion represents the latest trends in accessories, footwear, and clothing, while for others it could represent better lifestyle and food. People love to stay updated with the latest fashion and hence, read various fashion magazines. Although fashion is very important in our everyday live, it can be damaging if we get it all wrong. On one hand it gives a good impression if we pull off the latest style very well, while on the other hand, it can definitely make turn the entire scenario a big malfunction if the outfits do not match the personality. Fashion is important in our everyday work life as well. Being fashionable gives class and elegance. Many fashion designers work hard to satisfy every need thereby attracting more people towards their brand.

Fashion is all about beliefs. A fashion designer understands this and tries to design clothes as per individual taste. Designers need to pay heed to cultures as well. Something that is trendy in London may not necessarily play the same role in Istanbul.

Fashion Tourism

Can fashion really be allied with tourism?

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