Fitflop Boots - Breathing life into an old brand?
FitFlop's New Range
FitFlops generated a massive amount of press when they launched the press review when they launched the FitFlop. They claimed to have created a technology that increased the level of stimulus sent to your body whilst you walked. This ‘micro wobble board’ technology aided in the toning of your legs and bum during a casual walk, but did this technology really work?
The science behind this technology is quite sound, and the concept was created by biomechanists rather than simply a marketing gimmick. The FitFlops have been tested and reviewed by customers and scientists alike, most tests involved wearing FitFlops for a week whilst monitoring the results. It seems to be that most people enjoyed wearing them and felt that they had made a change. It is no wonder that given the success of these flip flop style shoes that FitFlop have launched a new range which includes FitFlop sneakers and FitFlop boots.
Whatever your outfit, FitFlop are out to prove they have a toning
shoe that will go with it perfectly. This new range suggests that they are
right on track to pull this claim off. There a few of the boots in the new range displayed below, with discussion in the caption!