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Fitflop Boots - Breathing life into an old brand?

Updated on August 23, 2010

FitFlop's New Range

FitFlops generated a massive amount of press when they launched the press review when they launched the FitFlop. They claimed to have created a technology that increased the level of stimulus sent to your body whilst you walked. This ‘micro wobble board’ technology aided in the toning of your legs and bum during a casual walk, but did this technology really work?

The science behind this technology is quite sound, and the concept was created by biomechanists rather than simply a marketing gimmick. The FitFlops have been tested and reviewed by customers and scientists alike, most tests involved wearing FitFlops for a week whilst monitoring the results. It seems to be that most people enjoyed wearing them and felt that they had made a change. It is no wonder that given the success of these flip flop style shoes that FitFlop have launched a new range which includes FitFlop sneakers and FitFlop boots.

Whatever your outfit, FitFlop are out to prove they have a toning shoe that will go with it perfectly. This new range suggests that they are right on track to pull this claim off. There a few of the boots in the new range displayed below, with discussion in the caption!

View some of the new designs here:

Click thumbnail to view full-size
This FitFlop boot, seems to have copied the UGG boot twin face design. The boot itself is very comfortable (although not quite as comfy as the UGG sheepskin). The real benefit to this boot is that it still includes the toning technology. This means yIf youd prefer a FitFlop boot that is a little more subtle and a little less UGG, then this boot is the one for you. Again, the boot features the FitFlop technology but at the same time gives you a little bit more style than the previous flip flop deHowever, if you prefer a more casual look, FitFlop have created a line of sneaker style shoes alongside the FitFlop boot. Both of these trainers have the posturing improving FitFlop soles contained within them and at the same time manage to retain an
This FitFlop boot, seems to have copied the UGG boot twin face design. The boot itself is very comfortable (although not quite as comfy as the UGG sheepskin). The real benefit to this boot is that it still includes the toning technology. This means y
This FitFlop boot, seems to have copied the UGG boot twin face design. The boot itself is very comfortable (although not quite as comfy as the UGG sheepskin). The real benefit to this boot is that it still includes the toning technology. This means y
If youd prefer a FitFlop boot that is a little more subtle and a little less UGG, then this boot is the one for you. Again, the boot features the FitFlop technology but at the same time gives you a little bit more style than the previous flip flop de
If youd prefer a FitFlop boot that is a little more subtle and a little less UGG, then this boot is the one for you. Again, the boot features the FitFlop technology but at the same time gives you a little bit more style than the previous flip flop de
However, if you prefer a more casual look, FitFlop have created a line of sneaker style shoes alongside the FitFlop boot. Both of these trainers have the posturing improving FitFlop soles contained within them and at the same time manage to retain an
However, if you prefer a more casual look, FitFlop have created a line of sneaker style shoes alongside the FitFlop boot. Both of these trainers have the posturing improving FitFlop soles contained within them and at the same time manage to retain an

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