ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Florence, Italy: Custom-Made Men's Shoes by Roberto Ugolini

Updated on July 6, 2016

Gorgeous Handmade Italian Shoes

Have you ever experienced a strange déjà vu?

Roberto & His Apprentices

Custom Shoe Lasts

Inside the Bottega

Sorry Ladies...

This article is dedicated to the MEN.

Gentlemen, have I got a pair of shoes for you! In the Piazza Santa Croce, nestled between a quaint eatery and little food market is Roberto Ugolini's shoe bottega. For over a decade, this artisan shoemaker has been creating custom shoes.

When I walked into Roberto's bottega, I became instantly nostalgic. The aromas of shoe glue and leather, combined with seeing all the tools on display almost brought a tear to my eye. You see, my father was an artisan shoemaker in the Azores and when he immigrated to the U.S. he had his own little shoe workshop in the basement of our home.

Roberto designed all the shoes on display in his shop (and there are many to choose from). In addition to cow and calf leather, there is crocodile, sharkskin, elephant, iguana, snake, ostrich, cordovan (horse) and more.

If you have never worn a pair of custom made shoes, I can tell you from personal experience that you are in for a REAL TREAT. If you are a new customer a forma (shoe last) must be specially created for you.

Since this is the only thing that Roberto outsources, it can take a little time. Once it's made, however, it is stored with your name on it and readily available whenever you want to order another pair. A returning customer can get a new pair of shoes in as little as 2 weeks - 2 months depending on material and style.

The base price for a pair of Roberto Ugolini shoes starts at 1.100,00 euro and goes up from there. Keep in mind that a pair of high quality, well made shoes will last you a lifetime if you care for them and get them resoled when needed.

Although Roberto offers no official classes in artisan shoe making, he does occasionally take on apprentices if he deems them to have a true talent and desire to learn. Of course, this does not mean that these apprentices later become artisan shoemakers. In fact, most do not since they don't have enough experience to work without supervision.

Roberto's father specialized in shoe repair, but his grandfather and great grandfather were artisan shoemakers. Must be in the blood. Thank you for reading!

Roberto Ugolini
Via Michelozzi, 17r
Tel. (011 39) 055 216 246

C. De Melo
Author & Artist

Tools of the Trade


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)