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Gem and Jewelry business in Hyderabad, India

Updated on July 7, 2016

Charminar Hyderabad

Charminar, a beautiful monument in Hyderabad
Charminar, a beautiful monument in Hyderabad | Source

Gems and Jewelry business: Hyderabad Nizam

Hyderabad, the capital of Andhra Pradesh is one of the fastest developing city in India. India itself has recorded amazing growth during past few years. Hyderabad is progressing in far faster pace. Gems and Jewelry business are also flourishing here with the growth of twin cities.It is worth noted that the city Hyderabad is amalgamated with Secunderabad is known as twin cities.

Nizams, the then rulers of Hyderabad accumulated enormous wealth and they converted much of that wealth into Gems and Jewelry. Gemstones and Jewelry collection of Nizam are renowned worldwide.

They invited Jewelers from various places for the purpose of developing trade in the city.The most renowned of them was Raja Bhagwandas Haridas of Gujrat. They were close to moguls and working in Delhi. They started operating in Hyderabad as early as in 1729. The family groomed their gems and jewelry business under Royal patronage of the Nizams.

Hyderabad state was merged into India after independence. However, Gem and Jewelry trade was keep flourishing. The oldest Jewelry market in Hyderabad was Charminar in the old city that is still catering large numbers of gemstone lovers.

Emerald pair

Beautiful emerald pair of pears from Zambian origin. Large sized and very expensive
Beautiful emerald pair of pears from Zambian origin. Large sized and very expensive

Nasir-ud-dawlah, Nizam of Hyderabad

Gouache on paper heightened with gold, wearing yellow patterened robes and elaborate pearl, emerald and ruby jewelry and white cloth hat, in white mount - 25.4 x 16.5cm
Gouache on paper heightened with gold, wearing yellow patterened robes and elaborate pearl, emerald and ruby jewelry and white cloth hat, in white mount - 25.4 x 16.5cm

Gems and Jewelry districts in Hyderabad

As the city expanded, a new zone developed as a center for the trade. It was Abids. Many a showroom was opened there that mainly catered to the tourists. Later on Gun- foundry and Basheerbagh added to the Jewelry district of Hyderabad. A market is also developed in the counterpart of the twin city, Secunderabad. In recent past, Panjagutta and Somajiguda have been developed as the main markets of the twin city of Hyderabad.

There are Jewellery showrooms in rows both sides of the main road. Banjara and Jubilee hills have emerged as pause area, with the expansion of the city. Jewelers of Hyderabad eyed on to those areas. Many other areas are also feeding the customers. Hyderabad has a love for anything big. Huge showrooms are selling gold, silver, pearl, diamond, color stone, and Jadau Kundan Meena Jewellery.

When China started producing pearls in huge quantity in the nineteen seventies, Jewelers of Hyderabad city took the opportunity to process it. Chinese pearls are nicknamed as Hyderabadi pearls. Hyderabad processes and sells tons of pearls every year. The city is also very famous for its Ganga-Jamuna style Jewelry. It has a designing concept mixed with gold and silver.

Hyderabad-Jewelers also manufacture and sell Victorian Jewelry in indigenous and overseas markets. These beautifully designed diamond studded Jewelry is made of gold, silver, parav and polki. Hyderabad Jewelers also export the same.

A Huge quantity of gemstones is imported from various countries and from different parts of India to cater Hyderabad people. Being the capital city and the main industrial and business center of Andhra Pradesh, The city people have enormous purchase power.

Large numbers of people from Hyderabad are working in gulf countries. Purchase power is further enhanced by the NRIs, mainly from gulf countries, originated from Hyderabad.They bring a huge amount of foreign currency. The purchasing power of Hyderabad citizens has been skyrocketed with the erection of hi-tech city.

Kundan Meena Jadau Vardhaman Gems

Jewellery and Meena

The people here have a love for gold and diamond Jewelry and solitaires. Good quality color stones are also high in demand. Hyderabad Perhaps consumes the maximum quantity of colored stone beads in India. It is assumed that the city consumes gemstones and jewelry worth $ 2500 millions per annum. Manufacturers and traders from Jaipur and other parts of India are rushing to the city.

The story can not be finished without speaking few words about Jadau Kundan Meena.

The Nizams were part and parcel of the Mogul dynasty. Hence, the art of Meenakari, the Mogul pattern of ornaments, was developed here. Hyderabad not only consumes but manufactures beautiful Kaarvani Meena, an artistic pattern of Kundan Meena, one of its kind. Bhuramal Rajmal Surana of Jaipur, the legend in Jadau and Kundan Meena Jewelry, now has their presence in Nizamshahi Road, Abids, to cater people of Hyderabad.

Charminar, Hyderabad

Beads Vardhaman Gems

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Jewelry Exhibitions in Hyderabad

The Jewelers are selling not only through their showrooms but also through exhibitions in various hotels, convention centers, and community halls. Jewelers from outside Hyderabad are also organizing private shows or participating in shows organized at big levels.

Hyderabad people show great interest in these exhibitions that encourages jewelers from outside Hyderabad to come here repeatedly. Jewelry business in Hyderabad is in its boom and future seems to be very bright.


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    • katriyahotel profile image

      katriyahotel 2 years ago from Hyderabad, India

      Thank you for sharing this wonderful information. You have complied some good points in your article!

    • profile image

      P V SWAMY 2 years ago

      Hi this is is p.v swamy I have two types of  stone one is red and another one is white I supply the raw meterial any one interested pl mail me I will supply regularly without fail pl mail me 

      Thanking you


    • JYOTI KOTHARI profile image

      Jyoti Kothari 3 years ago from Jaipur

      Thanks for commenting Rajeev.

    • profile image

      rajeev 3 years ago

      jyoti Bhai

      good and authentic articles.

      also about the kundan meena


    • JYOTI KOTHARI profile image

      Jyoti Kothari 3 years ago from Jaipur


      No contact details, How can I inform?

    • profile image

      haresh patel 3 years ago

      I am diamond have me job?

    • profile image

      vijaypawar 4 years ago

      Dear sir the information above mentioned is very realistic

      But my humble request is pls give price details and buyers details about natural emeralds pls

    • profile image

      anu hyd 4 years ago

      hi sir iwas really a good info u have provided i have apassion towards making kinds of formations in jewellry... could u help me in finding wholesale markets in hyd to start a small busineess among my frens circle being at home.........

    • profile image

      Ric gems 6 years ago

      Respected Sir/Madam,

      Our Company "M/s Ric Gems and Minerals Co." deals in variety of Semi-precious gemstones; with specialization in Crystal family stones. We are one of the largest exporter in Rough stones in India and have several satisfied customers all over the world. We own our mines in the Himalayan Mountains, the reason due to which we offer our products at rock-bottom prices. From our past experiences we can assure you that we have been supplying the stones to many of the dealers world-wide and they have been highly satisfied by the result of using them

      The following is our product range:-

      A. Plain crystal

      1. Crystal one side terminated (natural) {Generator or Merlin Crystal, Tabular Crystal, Rainbow Crystal, Window crystal, Isis Crystal, Manifestation Crystals, Bridge Crystals, Dow Crystals, Twin Crystal, Grounding Crystal, Laser Wand, Extra-Terrestrial, Key Crystal, Bernacle Crystal, Channeling Crystal, etc.}

      2. Crystal double side terminated (natural)

      3. Crystal pair one end terminated natural

      4. Plain crystal cluster (50grm to 100kg )

      5. Tumbled Form

      6. Plain Crystal Beads

      7. Elestial Crystals

      8. Crystal Self healer

      B. Rose Quartz

      1. Rose Quartz Beads

      2. Rose Quartz Rock

      3. Rose Quartz cluster

      C. Smoke Quartz

      1. smokey quartz crystals + beads

      2. light color smoke quartz crystals + beads

      3. dark color smoke quartz crystal + beads

      D. Black Quartz

      1. Black quartz crystal + beads

      2. Black quartz cluster

      E. Green Quartz

      1. Green quartz cluster

      2. Green quartz cluster + beads

      F. Plain quartz Rock up to 50 kg for making a statue etc.

      G. Bloodstone

      1. Red Colors

      2. Green Colors

      H. Rotile

      I. Phantom Quartz

      1. Single/Double Terminated

      2. Clusters

      J. Many other RARE Items

      1. Phantom in Quartz Crystal Cluster

      2. Rose Quartz along with Plain Quartz in Cluster

      3. Single Terminated along with Multi-tip Quartz Crystal

      4. Phantom in Milky Quartz Cluster

      5. Red Dots in Green Bloodstone

      6. Multi Phantom Terminated Crystals


      Our website is under re-designing to give up website more dynamic looks and more products than before. But still what I feel is that its enough to have a journal idea about our products, though not many good quality products are displayed

      Your response would be waited by us eagerly. We give each and every order at top most priority. Hope that we have long term trade relations. Shall there be any query you may feel free to contact us at any moment without any hesitations at number or at e-mail id as mentioned below. Wishing you lots of good luck and fortune.

      Best Regards,

      M/s Ric Gems & Minerals Co.

      172,Sector,6,PANCHKULA (Haryna)-Chandigarh,


      Fax: +91-172-2565885

      Mr. Rajinder Kasrija


      For any queries mail to: -

    • profile image

      jewelguy 6 years ago


      great reading and since lot of members here seem to be experts am sure they can help me ith my query. I am looking for a jarao laccha -the kind sania wore on her wedding, can anyone recommed a place to buy it from and price range as i understand it depends on how much gold n pearls u want in it but an average one for an estimate


    • samehada profile image

      samehada 6 years ago

      I thought i was going to read about jewelry but was entranced in a history lesson instead - and learnt something as well. Thanks for this.

    • navasri123 profile image

      navasri123 7 years ago

      Hello Sir, You have given a great information about jewelry in hyderabad... Hyderabad is famous for jewelry especially pearls are pretty famous..

    • profile image

      Imran 7 years ago

      Sir, We Are Manufacture All Precious & Semi Precious Stone & All Gemstone Bead & Droup & Neggets & Silver Bead & Jewellery & Carving Bead & Stone & Three Pic Set



    • JYOTI KOTHARI profile image

      Jyoti Kothari 7 years ago from Jaipur

      Hi Massod,

      There is no link with your comment. Hence, I can not contact you.

      Thanks for your comment.

      Jyoti Kothari

    • profile image

      masood  7 years ago

      i want marketing in pearls ruby emerold any vaccanies ples cont

    • JYOTI KOTHARI profile image

      Jyoti Kothari 8 years ago from Jaipur

      Hi Khushwant singh and Linjingjing,

      Thanks for comments and compliments.

    • linjingjing profile image

      linjingjing 8 years ago

      Gem Jewelry business in Hyderabad

      Writing good

    • JYOTI KOTHARI profile image

      Jyoti Kothari 8 years ago from Jaipur

      Hi Hubber 2009,

      Surat produces real diamonds whereas karaikudi probably synthetic.


    • profile image

      Khushwant Singh 8 years ago

      Hi Jyoti,

      Sat siri akal ji. Hyderabad is a big market of Jewelry. I loved kundan Meena Jadau from Hyderabad.

      Khushwant Singh

    • hubber-2009 profile image

      hubber-2009 9 years ago from India

      What is the difference between Surat and karaikudi Diamonds..

    • JYOTI KOTHARI profile image

      Jyoti Kothari 9 years ago from Jaipur

      Dear Nileshji,

      I have written nearly 10 hubs on gem and jewelry. Kindly refer to those. I will try to write some about Surat.

    • profile image

      doshi nilesh 9 years ago

      dear jyotiji,

      thanks for give very good kowledge of diamond jewellery,please note there are many diamond manufacturing units are in surat city,many diamond polished in this units and exportings same in other countries,please send your ideas about surat,



    • JYOTI KOTHARI profile image

      Jyoti Kothari 9 years ago from Jaipur


      Thanks. Pls mail me so that we can exchange our knowledge.

      Jyoti Kothari

    • profile image

      praveen raj  9 years ago

      Jewelry Retailing - The Current State of the Industry and What the Future Holds for IndependentsOver the last 10 years there are so many things that have changed in the jewellery business, some of them for the good of the industry and others to its detriment. The internet has accelerated the transference of information and made products readily available. National chain stores have changed their business models to become more aggressive and today's consumers have altered their buying habits accordingly. Industry veterans suggest that 10,000 privately held stores could close over the next 7-10 years. Simply put, the jewellery business isn't the same as it was 10 years ago and independently owned jewellery store owners need to respond quickly. With this article, I hope to offer advice on how to overcome the many challenges that independents will encounter.

      Today's consumers can be categorized as value or experience driven. The value driven consumer rarely cares about the image of the store, the brand name of the products, or the service after the sale. He/she is concerned about one thing and one thing only and that is "the lowest price possible". The internet is best equipped for this type of customer and has done a great job of servicing them. The attraction for potential internet consumers may be the value and the anonymity of comparing products and prices without human interaction. Some people have told me that they feel obligated to purchase after spending time with salespeople at brick and mortar stores, this adds undue pressure to make a quick decision. Spend thrifty consumers can also be methodical decision makers and require time to feel good about their decisions; the internet offers this while brick and mortar stores do not. Generally speaking, a retail store's operating expenses represent a high percentage of their overall revenues. They simply have to sell their diamond and jewellery for more - competing with internet retailers on price and shopping leisure becomes a difficult task. So in turn, independently owned stores have lost market share every year for the last 9 years. In fact, the retail independents have shown only modest growth of 2%-5% per year while internet retailers have grown 25%.The experience driven consumer is largely concerned about selection, convenience, brand image, availability, and service. Recognizing this are the national superstore chains, including khazanaJewelers, de beers, Gitanjali group, Nakshatra, and very own Musaddilals & Mangatrai s, and others like them. These companies are building bigger and better stores with millions of dollars in inventory bursting out of the showcases. Every possible jewellery choice is available and their customers don't have to shop anywhere else. In addition, they are placing a greater emphasis on training their employees than they have in the past. The days of receiving second rate advice and service at national chain stores are becoming a thing of the past. This is something that independent retailers have always hung their hats on: they can no longer say that you'll only get great service at privately owned stores. All of this is made possible by an aggressive plan to take over a market previously controlled by mom and pop stores, and then investing in that plan. The independent jewellery store can't offer the same size product selection because they don't have the finances. The chain stores have better real estate, better product selection, and more money for advertising.

      You could say that the internet retailers have opened the door for the chain stores by fragmenting the marketplace and putting independents on the ropes. Recent growth by chain stores and internet retailers has placed independents in a bad place. They can't sell their jewellery at the same price as the internet retailers and can't afford to offer the same product selection as the chains. Without careful planning and adjustments in their business model independently owned stores could border extinction. There are some that would strongly disagree with this outlook and think that it would be impossible for it to happen. To that I ask one question..."When was the last time you purchased home improvement items from a mom and pop hardware store?" Or "When was the last time you purchased electronics from a mom and pop electronics store?" These stores existed until the consolidation of their industries occurred. It simply took longer to happen in the jewellery business, but I assure you that it will continue to happen. The future for independents seems bleak but there are things that can be done to assure their healthy existence in the industry.Taking back market share is going to be a very important part of the process and this should start with the internet. Most independents have done nothing to create a presence on the internet; I'm amazed to hear that some jewellers don't even have a website. I think this is largely due to their reluctance to embrace a business practice that has taken so much from them. An example of a well-done internet jewellery website is The internet retailers have grown quickly because they haven't been challenged, it's time for the independents to step up and create a much more competitive environment for internet retailers. The area most needing improvement is the sale of online diamonds and engagement rings. Margins of course, have dropped considerably on loose diamonds because of the availability of aggressively priced goods. Independents have a real problem accepting the notation of selling diamonds for much less than they have in the past. In order to succeed, they'll need to understand that diamonds can be sold for more in a store and less online. Why not do business with both types of customers and take back some of the market share previously lost to competitors. Putting together an effective website involves more than listing jewellery on web pages. Content is very important as well as search engine optimization, I recommend hiring an SEO specialist before hiring web programmers. They'll give valuable insight on how to create a successful website.Dealing with the superstores takes a different approach and a lot of courage. Most independents will never have the funds needed to compete on the same level as the superstores. That's not to say that they can't hold their own and carve out a good living. It will require choosing a jewelry category that is possible to dominate or own a large piece of. Dealing with the chain store advertising budgets, inventory, prime locations, and trying to be all things to all customers will be next to impossible. I think the store owners that'll be successful will leverage their passion and strengths in certain product categories and attempt to own that market. I've owned a retail jewellery store for 13 years and witnessed the deterioration of the market for privately held stores. I'm also experiencing first-hand the problems faced by my counterparts and vacillated over the proper course of action. I've decided to stay true to my passion and continued to promote my bridal and diamond business. I know in the end that it'll be the right decision because I have a good chance of creating a strong presence in one product category. This presence will be hard to take away from me and I should always be able make a good living. I hope that all independents can do the same, but it's obvious at this point that it will take courage and commitment. This article has some references BY – PRAVEEN RAJ nift hyd.Gem & Jewellery council wants India to become a trading hub. Undaunted by high interest rates, withdrawal of GSP benefits by the US and the general economic slowdown in some markets, India's Gem and Jewellery exports grew 22.27 per cent to touch $21 billion (Rs 95,000 crore) in 2007-08. Because India imports key raw materials - gold and diamonds - the exports are highly import-intensive. Last year, the industry imported $18.50 billion worth of raw materials, according to the Gem & Jewellery Export Promotion Council GJEPC). However, the value addition of $2.5

    • profile image

      mamta 9 years ago

      Good hub.

    • JYOTI KOTHARI profile image

      Jyoti Kothari 9 years ago from Jaipur

      Dear sweetiepie,

      I will follow your advice.



    • SweetiePie profile image

      SweetiePie 9 years ago from Southern California, USA

      Very interesting hub and thanks for sharing. You should add a picture of jewelry to your profile :).

    • JYOTI KOTHARI profile image

      Jyoti Kothari 9 years ago from Jaipur

      dear john,

      Any author will love a fan like you.

      Will you write something?

      Jyoti kothari


    • profile image

      john schmit 9 years ago

      Dear jyoti,

      I am a real fan of you. Your write-ups, especially on gemstones and jewelry are very very special. I have not found any author in the hubpages who has written such authentic and so many hubs on jewelry.

      keep up writing.