Hard Candy Cosmetics
Recently Hard Candy Cosmetics has been able to get some media attention by teaming up with Wal-Mart in selling it's cosmetics line. You can't miss the the display being all fresh, new and enticing. Hard Candy Cosmetics was able to have it's products sold at Wal-mart instead of Max Factor cosmetics.
The Hard Candy Company was founded by in 1995 by two sisters. Dineh and Pooneh Mohajerand Benjamin Einstien. The cosmetics company became an overnight sensation when Alicia Silverstone answered David Letterman's question about the color of nail polish she was wearing and who made it. In 2009 the Hard Candy Cosmetics line premiered 261 products in the Wlamart stores. They are better known for their eye tattoos and Kal-eyedescoped eyeshadows.
The Hard Candy Website is now up and running. It introduces all of the latest Hard Candy cosmetics for your nails,face,eyes,lips and body. The packaging is exquisite. Designs on each of the products and clever packaging schemes. With packaging like this how could the make up line not be any good? I know this line is more geared to the younger crowd, but I find myself drawn to the packaging in general! Clever ploy Hard Candy!
The website itself is available on Twitter and Facebook!
An ongoing Blog by Emily Kate Warren is also available on this site. Beauty Editor turned make up artist, this gal is going to offer us some weekly tips. aka "sweet fetish" about how to apply your Hard Candy Make Up. To get some really cool make up tips for Emily Kate Warren visit her website posted below.
- Emily Kate Warren - Makeup Artist
Makeup and Writing portfolio of New York City based freelance makeup artist Emily Kate Warren
Let's talk products
These are some of the most chic packaged goodies I have seen in a while. The Hard Candy Nail Polish comes with a heart shaped ring! I assume it is made of plastic but clever just the same. There are a wide variety of colors of the nail polishes from blue to green to some kind of sparkly stuff. On the website there is a place for you to try on the colors on a virtual nail model! The virtual nail model is fun, but ineffective as you won't know how it looks until you get it on your own nails! A real hand model would be more effective. It puts me in mind of how they do the on line car advertisements.
The next item it just a clever idea! Eye tattoos, Press on eye shadow tattoos! Again clever! You can get an array of leopard spot patterns or even something that looks like eyes on your eyelids! neat concept.. I may try for Halloween, but a bit extreme for me! Again, some real models with the eyeshadow tattoos would be more helpful!
I love lipsticks. I always feel finding the right one will make a difference in your day. The Hard Candy Line, Painted Lady Manic Shine Intense Colorcomes in attractive packaging. It even has a little red "flag" on the end of the lipstick. I suppose this is to make it a little bit easier to find your lipstick in your purse? In any case it comes in several shades of corals, pinks, and purples. Again there is a virtual head you can try out your lipstick on. I beginning to find this feature a little annoying as it is not accurate on how the lipstick would look on real person. Plus the virtual person's head is way too small and you can barely see their lips anyway.
Hard candy Sells the Ginormous Lash Volumizing mascara. This is the product I am most likely to buy Why? Because of the packaging of course ;) Every gal needs a mascara and I will probably make this brand my next mascara. The mascara colors are black blue,brown purple grey and even a yellow ochre. Again there is the virtual; gal you can try your colors on.
These are only a few of the Hard Candy Cosmetics that have caught my eye at the website. you can visit it through the link below for yourself!
Amazon.com has a few of the Hard Candy Cosmetics to offer at reasonable prices.
The Hard candy Midnight snack Lip gloss Kit features four lip glosses. In is put into packaging that looks like a refrigerator.
Th Hard Candy Palette Glam has a case containing 2 eye shadows, 2 lips sticks, a cream blush, and a lip brush.
The Hard Candy Break up Mix Platte in New Box contins three eye shadows and three lip glosses.
The videos above give you an idea of how the products work. They are very attractive on the shelf and can be very attractive on you too. There is a wide variety of stuff here so there should be something for every woman.
The website is easy to navigate and make purchasing from Walmart on line a breeze. However if Hard Candy wants to boost their on line sales they may just want to spend some more on their virtual models. Fun is fun, but If I am going to buy make up I have never tried on before, I would want more reassurances on how it is going to look. Hard Candy Cosmetics has some extreme make up options that I would not mind trying if I had some better idea it would be successful on me!
So the next time you are at Walmart check out the cosmetics aisle! There is where you will find the latest in Hard Candy Cosmetics. Playful make up at reasonable prices!
- Hard Candy
Makeup from Hard Candy.