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If Lingerie Is For Men, Why Are All The Pictures Of Women?

Updated on May 12, 2010
Because Ford decided to use a female model to advertise this car, Ford cars can only be driven by women.
Because Ford decided to use a female model to advertise this car, Ford cars can only be driven by women.

Occasionally some bright spark will pop along to one of these lingerie for men articles and, momentarily taking a break from slamming their heads against the wall, will loosen the chin strap of their mandatory house helmet and muster the coordination to type something like 'if these are for men, why are all the pictures of women.' At that point, having mustered all the brain power they were planning to use for that day, they collapse comatose onto the keyboard, where their carers find them several hours later.

If you're the type of person who thinks they're being insightful when they note that panties must be for women because all the major lingerie chains use female models, then you must also be the same sort of person who believes that pancakes and rice can only be eaten by black people, because Uncle Ben and Aunt Jemima are both black people. And of course, you never eat cereal, because by the same rationale, breakfast cereals should only be eaten by monkeys, tigers, and gnome/ fairy folk.

The rationale that the model for the product must define the product's user base reflects quite frankly juvenile thinking. It's okay to demand that people only wear 'boy' clothes or 'girl' clothes when you're four years old, however an adult is generally expected to have developed cognitive skills that allow them to understand that although a model is used to create a certain image for a product, it does not define all possible uses or even intentions for the product.

It's not insightful, intelligent or even particularly observant to note that most of these articles are accompanied by pictures of females. They're accompanied by pictures of females because, as lingerie makers well know, women's bodies sell product. Even for men.

In fact, the sort of men who like to wear women's underwear are generally doing it because they like a softer, more feminine quality to their clothing. Does this mean that the clothing is exclusively for women? No. It means that straight men like to see women wearing lingerie as much as women do. It means that lingerie manufacturers and marketers like to maintain a status quo that works. It does not mean that only women can wear lingerie.

If you're really of the opinion that advertising defines reality, then my pity for you knows no bounds. You must spend your days bouncing from one flurry of consumption to another, constantly checking back with the popular media to justify your choices, constantly chasing approval from people who don't know you and probably wouldn't care if you dropped dead in front of them. It must be a heinously expensive and deeply unsatisfying way to live life.

If I write an article about a piece of lingerie , it doesn't much matter whether the piece of lingerie depicted happens to be worn by a woman, or a monkey, or a fuzzy wuzzy caterpillar. If a man can fit it, a man can wear it. End of story.


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    • Hope Alexander profile image

      Hope Alexander 8 years ago

      There is actually quite a range of plus size lingerie out there Tom, I've written about such items a few times, but I may do so more in the future.

    • profile image

      Tom 8 years ago

      You are right Hope , I don't think anyone would purchase a feminine garment if it was modeled by a big hairy ape of a man !

      I do however wish that the manufacturers would wake up to the fact that there are larger women and men that would love to buy products with pretty colors , patterns and prints and look pretty too.

    • profile image

      Wren 8 years ago


      How do you keep doing it? Always hitting the nail on the head! A wonderful article!



    • Hope Alexander profile image

      Hope Alexander 8 years ago

      Thank you ILoveLingerie, I try at all times to be as full of much win as is humanly possible. ;)

    • Hope Alexander profile image

      Hope Alexander 8 years ago

      Hey Dianne, if you are reading, that was a great comment. Unfortunately, it can't be approved because it used the 's' word and that would trigger filters here. I will check out the article you mentioned however.

      For other curious as to what Dianne said, here is a version that won't send people into puritan tizzies:

      Dear Hope,

      You cover well a topic that is really interesting to me, a panty-wearing man.

      I just happened to see (and buy) the 2010 May/June issue of Scientific American MIND:

      This issue has multiple articles about "His Brain, Her Brain". Of those, I think the article "The Third Gender" by Jesse Bering touches on some of the questions that frequently come under discussion in your writing.

      Might be interesting to you, as I think it applies to me, and might also to some of your readers. I hope you can still get a copy of this issue and can read it.

      Thanks for your great writing, please keep it up!



    • profile image

      ILoveLingerie 8 years ago

      Right you are, Hope!

      BTW The introductional part of this hub is total win :P

      ("At that point, having mustered all the brain power they were planning to use for that day, they collapse comatose onto the keyboard, where their carers find them several hours later.")


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