ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

If Men Can Wear Lingerie, Why Is It Advertised By Women?

Updated on February 11, 2010
Toothpaste modeled by a woman! Therefore, only women should brush their teeth. What flawless logic.
Toothpaste modeled by a woman! Therefore, only women should brush their teeth. What flawless logic.
A man modeling a corset. Corsets must only be for men!
A man modeling a corset. Corsets must only be for men!


I occasionally get comments from people who haven't bothered to read all 1,000 of my hubs that ask if the lingerie I'm discussing can be worn by men, then why it is advertised by women? I imagine they type this with a smug sort of satisfaction, as if they've proved some deeper point about the inherent femininity of lingerie. They haven't, they've simply replaced their ability to think independently with marketing. I imagine they also drive by Burger King chanting 'have it your way', and occasionally shriek 'I'm lovin' it!' for no apparent reason whenever they see a larger than normal M.

Cue obvious statement that shouldn't need to be stated, but evidently does: The fact that lingerie is being advertised by a female model does not, in any way, mean that it should only be worn by women. If you're going by that rationale, any car advertised with a female model should only be purchased by women.

Of course, we all know that female models are used to attract male buyers. We can accept this when it comes to vehicles, but for some reason, when it comes to lingerie, some are suddenly unable to make the connection between using an attractive female model and having men want to purchase a product. Men buy lingerie advertised by women because they are attracted to women. Is that such a hard concept to grasp?

Whilst it might be nice if mainstream lingerie companies used male models occasionally, there's little impetus for them to do so. Men who love lingerie will buy it whether it is modeled by a woman or not, and in many cases, would probably prefer that it was modeled by a woman. Women who want to buy lingerie are less likely to buy it based on how it looks on a male model, if for no other reason than the fact that a male model cannot hope to accurately represent how the lingerie would fit on a woman. In both cases, the marketer is selling a dream of femininity. Remember, its not a crime for a man to enjoy a softer, feminine side.

Having said that, there are plenty of companies that use male lingerie models. Xdress.com is one of them.

Many people are also unaware that many stocking models shot from the hips down are actually men, not women. Why? Because men have legs that show off stockings better than women. They are less prone to cellulite, fat bulges and other feminine traits that can ruin a nice stocking line.

So then, to summarize:

A) The fact that women are often used to advertise lingerie reflects dominant market forces, it does not constitute a legal, moral or physical restriction on men wearing the same clothing.

B) Don't be a dumb ass.

Comments

    0 of 8192 characters used
    Post Comment

    • Hope Alexander profile imageAUTHOR

      Hope Alexander 

      8 years ago

      Damn good points Sherman, although where I live, you have to be pretty full figured to be getting into the beige zone, like a size 18+. I have written about this before though, and I think I shall address it again.

    • profile image

      Sherman 

      8 years ago

      Pictures teach! What we see over and over creates expectations or tolerances. I believe France or Spain recently required women's fashion models be more normal, i.e. full figured and curvey instead of pencil thin and skeletal. Good. Note also which fashions are modeled by which age group. Why is it that younger bodies get most of the bright colored lingerie while sizes for fuller figured bodies are predominatly black, beige or white?

    • TIMWILLIAMS profile image

      TIMWILLIAMS 

      8 years ago

      Of course most stores will use "women" models for lingerie since the majority of people that buy the lingerie are women. Also it attracts men like me too. I buy lingerie all the time since I am a man that wears womens bras ans panties all the time. I thing Victorias Secret lingerie is the best lingerie I have ever worn. Their bras and panties they target to women in advertising is sooo comfy. Even men like me can get their lingerie. Stores like Victorias Secret which is a predomenently womens store does not care if men shop there and buy their lingerie like me. They are only interested in your money and the sales ladies are nice too.

    • profile image

      ILoveLingerie 

      8 years ago

      Totally true, I cannot agree more!

      Some people are really ignorant.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)