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Is it Safe to Purchase Diamond Jewelry Online?

Updated on June 21, 2011

Purchasing Diamond Jewelry Online

Is it safe to purchase diamond jewelry online? Yes, purchasing diamond jewelry online can be safe, easy, and allow you to choose from a wide range of inventory to find what you are looking for.  Online diamond jewelry purchases are not any different than purchasing electronics, books, or clothing online.  Since online jewelry retailers don’t have pricey overhead like brick and mortar jewelry stores, you can take advantage of savings of up to 75% off.

The key to purchasing diamond jewelry online from a reliable retailer is research.  In this case, knowledge is power and will ensure you are purchasing from a trustworthy source.

Most online jewelry retailers are reputable and offer customers a chance to purchase quality goods with reduced price tags.  If you are concerned about the legitimacy of an online jewelry retailer, simply remember a new twist on The Four C’s.

The Four C’s of Safe Online Jewelry Purchasing

  1. Contact

If you would like more information about the products and policies of an online jewelry retailer, check to see if they have an email address or phone number.  Speaking with a customer service representative will allow you to ask questions and clarify the policies and terms of the retailer.

  1. Certification

When purchasing diamond jewelry online, it is important to ensure that the jewelry is certified.  Check what certification comes with the jewelry that you wish you purchase.  There are many types of jewelry certifications and it is important to ensure the certification the retailer is offering is legitimate.  

  1. Conditions

Policies, terms, and conditions of online jewelry retailers are usually very easy to find.  Ensure that you read the terms thoroughly and clarify any questions that you may have with a customer service representative from the company.  Many online jewelry retailers have money-back guarantees and simple exchange policies that will ensure your satisfaction.

  1. Concern

If an online jewelry retailer doesn’t seem legitimate, it might not be.  Follow your instincts and use the Internet as a research tool.  If you conduct a simple search for the retailer, what kind of results do you see?  There are also many forums and watchdog groups that can provide valuable information.  Also, check if the retailer is listed with companies like the Better Business Bureau.

So overall is it safe to purchase diamond jewelry online? The answer is yes, and if you research the four areas listed above you shouldn’t have a problem.


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    • selena6581 profile image


      8 years ago

      Nice guideline


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