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Meet Cindy Joseph, Golden Girl.

Updated on January 4, 2013

Meet Cindy Joseph.

Cindy Joseph. A Baby Boomer Reinvents Herself.

‘It’s about Women. It’s about Beauty. It’s about Time’. Meet Cindy Joseph, Golden Girl Extraordinaire. Nobody symbolises the Pro-Age revolution like Cindy Joseph, the 62-year-old beautiful face of the Boomer Generation, who is ‘always and forever in the prime of my life’.

A 49-year-old model!

‘Discovered’ at age 49 for a new Dolce and Gabbana ad, she went on to achieve fame as an Eileen Ford model and has been cover girl for many famous magazines like O, the Oprah magazine, Glamor and Mademoiselle, among others. She has been the model for lucrative print and TV ads for such companies as Verizon wireless, Nordstrom, Banana Republic, Ann Taylor, DKNY and Lincoln Navigator.

Her zest for life and her pro-age philosophy keep her vibrant and beautiful and help make her a most sought after mature-age model.

She can now command over $25,000 for a day's work, and that's without hiding any wrinkle!

Cindy Joseph, silver-haired golden girl.

Cindy Joseph, boomer model
Cindy Joseph, boomer model | Source

Fashion about-turn

Cindy Joseph has overturned the anti-age prejudices of fashion and beauty leaders. With her long silver, undyed hair, her ‘certain age’, her 5’7” height and her healthy weight of between 125-130 lbs., Cindy Joseph is everything the accepted norm for models is not. Why is there such an about turn of the fashion mores?

We have the power.

Well, the 77-million-strong boomer generation is the one with most of the buying power, especially with the recent downturn in the economy. And we want the face behind the products we buy to be representative of ourselves, someone we can relate to, and advertisers know that. They do not want to lose the great buying power of the boomers. Hence we are seeing more adult and mature models. The once-hippies, the flower children, have arrived.

This is US!

The boomers are a vibrant, life-loving demographic who are reinventing ourselves past our 50’s and 60’s. We celebrate our age, we are confident and dynamic. No longer do we believe what fashion has been telling us to believe, that we must hide and disguise our age. More and more we are learning to carry our age with pride, dignity and grace, and this is the beauty we present to the world at large. We are not simply somebody’s grandmother, but somebody’s grandmother who’s teaching yoga and driving cross-country and competing in marathons. There’s never been a generation like ours, standard-bearers. We were the hippies, the protesters against injustices and wars, now we are the reinventers. And this beautiful woman is a graceful role model for us boomers.

Boomer Generation

Au Naturelle.

Cindy Joseph’s refusal to dye her silver hair or have plastic surgery is giving courage to other boomers, male and female, to do the same. It was when she had had the last bit of dyed hair cut off from her head that she was approached by the scout to model for Dolce and Gabbana. The confidence of being 49, alive and well, convinced her she wanted to keep her hair natural.

Boomstick Color demo.

Boom! A make-up for Boomers.

Before she was a model, Cindy was a make-up artist for 25 years, having worked with top models like Naomi Campbell and Cindy Crawford. She perfected the natural look for the models, not believing they should be hidden behind make-up.

Her experience as both make-up artist and model helped her invent a new cosmetic line, Boom! by Cindy Joseph, that freshens up the aging skin, giving it a healthy glow and highlight. The Boom line features just three products, a color stick, a highlighting stick and a moisturising stick. ‘Less is more’, when it comes to the skin. The beauty line is all natural. It contains no parabens, it is environmentally-conscious, using no extra packaging. It is not tested on animals.

The same sticks work on all color skins and all age skins, giving them a dewy color and radiant glow. Cindy has proven it on darker complexions like Naomi Campbell’s as well as lighter ones like Cindy Crawford’s. Young women, busy mothers and teenagers, also like to use the Boom sticks.

However busy we are, our pride in ourselves makes us always prepared for any camera-moment. It does not have to take a lot of work.

The face of a Boomer

Cindy Joseph, a success story
Cindy Joseph, a success story | Source
Meet Cindy Joseph
Meet Cindy Joseph | Source

Being Cindy Joseph.

Cindy Joseph keeps herself beautiful by ‘taking pleasure in life’. She says she is not photogenic if she is not happy. As Rosalind Russell famously said, ‘Taking joy in living is a woman’s best cosmetic’. A happy woman is naturally more attractive.

She credits her good looks to her healthy and active lifestyle and embracing her age. She exercises three times a week with a personal trainer and eats lots of fresh fruits and vegetables Having studied psychology while working, she applies what she has learned to herself. She has a built-in community, sharing her large Victorian house overlooking the Hudson River in Yonkers with her partner, Bruce, and five other friends. She believes in never living alone, a belief shared with many eastern cultures.

The mother of two adult children was proposed to by her partner of five years on her 61st. birthday, proving one does not lose one’s feelings, one’s hopes, dreams and passions with age. And she proves that aging is living.


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    • mizjo profile image

      mizjo 3 years ago from New York City, NY

      Hello, Samita, I've only just now checked this site and seen your comment.

      You're welcome, and thanks for the visit.

    • SamitaJassi profile image

      Samita Sharma 4 years ago from Chandigarh

      I enjoyed this hub very much. Thanks for Sharing

    • mizjo profile image

      mizjo 4 years ago from New York City, NY

      I meant 'long time no see'.

    • mizjo profile image

      mizjo 4 years ago from New York City, NY

      Hello, Graham, no long no see! I've been away from HP for a while. I see you're still writing away. Great job!

      And it was lovely seeing you here. Thanks for the visit!

    • old albion profile image

      Graham Lee 4 years ago from Lancashire. England.

      Hi mizjo. Still a beauty and a proposal on her 61st birthday. 25ooo Dollars for a day's work. I call that success. Greatly interesting hub.


    • mizjo profile image

      mizjo 5 years ago from New York City, NY

      Hi, Epiman, hope the sky is as blue over there this morning as it is over NYC.

      Yeah, Cindy Joseph sure is a dynamic role model. She has tweaked the nose of fashion with her absolute 'certain-age' self-confidence born of living and loving life.

      What I like very much is her lifestyle - she believes in never living alone. How smart is that?

    • epigramman profile image

      epigramman 5 years ago

      Wow, Cindy looks great. And what a wonderful life affirming story especially coming from the fashion industry which is based primarily on the youth factor. I am so proud of her and you as well, my fine lady author of this fabulous hub presentation. You should both take a hub-bow for showing us how women can still rock this world big time and not only make a difference but also be leaders and innovators.

      hubbravo from the epi-man and sending you warm wishes and good energy from lake erie time ontario canada 11:55pm

    • mizjo profile image

      mizjo 5 years ago from New York City, NY

      Hello, Adrienne, happy to meet you here. And thanks for your lovely comment.

      After checking out your hubpage, I'm totally humbled by your opinion of my article.

      We both believe age is immaterial and reinventing ourselves gives us a new lease on life. It's quite refreshing to see what you can make of yourself as you continue on this interesting life-journey.

      I'm going to follow you as you have so many hubs that grab me.

    • adrienne2 profile image

      Adrienne F Manson 5 years ago from Atlanta

      Hi Mizjo, I happen to see the title of your hub, and it caught my attention. I have always been a believer that it does not matter what your age is, you can reinvent yourself at any age. I will be looking for Cindy's Boom! Thanks for writing such a wonderful article.

    • mizjo profile image

      mizjo 5 years ago from New York City, NY

      hello, anglnwu. Yes, I agree, Cindy is awesome. Beautiful, natural, joyful, living each day to its fullest. An inspiration to women.

      Thanks for visiting and commenting, and thanks for sharing.

    • anglnwu profile image

      anglnwu 5 years ago

      Yay for au naturalle--Cindy proves she can hold her own without resorting to extremes. I agree that joy is the natural cosmetics. I enjoyed the read and shared the hub.

    • mizjo profile image

      mizjo 5 years ago from New York City, NY

      Hi, MRSK, you must be doing something right for your skin to look so young.

      The BOOM Colorstik has generally got a lot of very good reviews from users of all ages. In fact, the whole BOOM line seems to have a tremendous following, often from word of mouth. It contains much more than beeswax, and no harmful artificial ingredients. It is even safe to ingest.

      Most of the users apply it to their lips with beautiful results, although some prefer more color.

      Cindy Joseph has a customer service address if you want to let her know your feelings about the product:

      That said, I'm not affiliated with the company in any way.

      Thanks for writing in.

    • profile image

      MRSK 5 years ago

      I got the "Color" one and didn't thik it is anything special. It is actually rather awkward and difficult to apply to the lips, since it is so wide. After a certain age your lips get small wrinkles and this product "licks" through them making a mess. When you are over 50, it takes more than only bees' wax to get you going! (I am one of those women who has very nice skin, by the way; I'm 53 and people think I'm 40.)

    • mizjo profile image

      mizjo 5 years ago from New York City, NY

      Thanks for visiting, Girishpuri. I'm going to check out your blogs.

    • girishpuri profile image

      Girish puri 5 years ago from NCR , INDIA

      nice to know about Cindy, thanks

    • mizjo profile image

      mizjo 5 years ago from New York City, NY

      Thank you, Malou. Come visit again.

    • profile image

      malou 5 years ago

      Very nice story, Mizjo. Cindy Joseph sounds like a wonderful person and an example to us boomers.

    • mizjo profile image

      mizjo 5 years ago from New York City, NY

      Maryhoneybee, you make me blush! Thanks for your vote of confidence.

      I found Cindy Joseph such a lovely, spirited person that I had to share her story. Glad you like it. Thanks for the visit.

    • maryhoneybee profile image

      maryhoneybee 5 years ago from Richmond, Virginia

      She looks fabulous! This is inspiration--age-spiration, maybe?--to embrace yourself and live life. Doing so, as proven by this beautiful woman, makes you glow like no cosmetic could. I'm really in awe, haha. She gives off such an amazing vibe; I'm so glad I read this hub. Voted up, interesting, awesome, etc.!

    • mizjo profile image

      mizjo 5 years ago from New York City, NY

      Hi, Thundermama, nice to meet you here. I enjoyed writing about Cindy and am glad you enjoyed reading about her. She is amazing.

      Thanks for the follow and the visit.

      You sound like you have a thundering good time with your brood!

    • mizjo profile image

      mizjo 5 years ago from New York City, NY

      Hello, Blond Logic, thank you for visiting my hub and for your kind comments. And above all, thank you for your follow and the share.

      You have such an interesting profile. Your life would make a great story. I have to follow you, so count me in.

    • Thundermama profile image

      Catherine Taylor 5 years ago from Canada

      Loved this hub! So inspirational. What an amazing, natural beauty!

    • Blond Logic profile image

      Mary Wickison 5 years ago from Brazil

      I had never heard of her before reading this. What a wonderfully inspiring woman. I love seeing positive hubs like this one. Great job! Voted up, interesting and shared.

    • mizjo profile image

      mizjo 5 years ago from New York City, NY

      Hi there, Mhatter, good seeing you again! Thanks for the visit.

    • Mhatter99 profile image

      Martin Kloess 5 years ago from San Francisco

      Inspiring, thank you

    • mizjo profile image

      mizjo 5 years ago from New York City, NY

      Hey, Taraxin, good to see you here. Go, woman, go!

    • profile image

      Taraxin Naga 5 years ago

      Age ain't nothin' but a number! You go, woman :)

    • mizjo profile image

      mizjo 5 years ago from New York City, NY

      Hello, Sandrabusby, thanks for reading my hub and for the nice comment and follow. I know, it makes me glory just to know about people like Cindy Joseph.

      I'm happy to know you, and I'm following you too.

    • sandrabusby profile image

      Sandra Busby 5 years ago from Tuscaloosa, Alabama, USA

      Mizjo, I enjoyed this hub very much. It's always so uplifting to see such happy, healthy women who are doing well. Thanks for SHARING.

    • mizjo profile image

      mizjo 5 years ago from New York City, NY

      And isn't that what we all aspire to be? Thanks for visiting.

    • moretea3 profile image

      moretea3 5 years ago

      She is one happy, natural beauty!