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NLDA visits Tony Perotti Italy
Tony Perotti Italy
This article is a feature story on an old-world craftsman who manufacturers exquisite Italian Leather products. The name of the product is Tony Perotti Italy. The company was founded by Antonio (Tony). However, the name Perotti comes from the maiden name of his mother. In Antonio’s word, ‘who always has your best interest at heart, if it’s not your mother?’ His knowledge, superior craftsmanship, attention to detail and most importantly his contagious charm completely won me over. I have visited factories and tanneries for almost 30 years. However, I can honestly say, I have never been more impressed by any factory or product than I have been of Tony Perotti Italy. This factory works exclusively with Italian Leathers, my favorite is their ‘Green Collection’. This leather is vegetable tanned with a process that is environmentally friendly.
Within an hour of visiting his factory it became apparent that his was a factory with which our buying group, the National Luggage Dealers Association (NLDA) needed to partner. Although, we own a host of our own brand names it seemed only logical that this exquisite Italian Collection had to bear the name of the creator. Hence, our Tony Perotti Italy Collection bears the namesake of the company’s founder. No doubt his styles all favor an Italian influence. In fact, the craftsmanship and quality are such that you can’t find any reason to make a change. Well, at least not in the choice of leather or the old-world Italian craftsmanship. At risk of insulting Tony, we explained to him that in America our customers were embracing the concept of the Express Scan™ Computer Brief. This concept allows the passenger to pass through airport security without removing the computer from their briefcase. Tony found this concept quite perplexing and didn’t understand why American’s were always in a hurry. None the less, he granted us the courtesy of creating the very first Express Scan™ Computer Brief in genuine eco-friendly Italian Leather. Tony Perotti’s leather creations are a blend of modern functionality with old-world classic styling.
My first experience carrying a Tony Perotti Italy brief was quite unforgettable. I was stopped in the busy Stapleton International Airport in Denver, Colorado by several individuals, most appeared to be seasoned business travelers. The Express Scan™ feature was quite new at the time, and the Transportation Security Administration (TSA) agents were already trained and familiar with the concept of allowing the computer to remain in the compliant brief. The business traveler in close proximity to me seemed to be in awe when I unzipped the brief, opened it up like the ‘wings of a butterfly’ and passed my case (computer enclosed) through the scanner. I knew I wasn’t imagining his stare when I was approached by him on my way to the gate. The gentleman was unfamiliar with this new Express Scan™ feature and as a business traveler was very intrigued. The following questions all seemed to be focused on the exquisite leather. I was asked a similar question about the leather by the person sitting next to me on the plane ride home. This leather takes on a ‘patina-glow’ with age, and unquestionably has far more character today than it did when initially purchased. Since I am in the business, I change business cases as often as Imelda Marcos changes shoes, maybe a slight exaggeration, but you get the idea. However, since I switched over to this Tony Perotti last year it is the only computer brief I’ve carried.