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The Guide to Buying a Luxury Watch Brand

Updated on August 11, 2016

Looking to buy your first piece of luxury wrist wear? There are a few things you should know before buying a watch: what type, where from and how do I keep it maintained. Investing in a luxury watch with history means that you are buying a piece which can be worn for a lifetime then kept and passed down to your loved ones.

Watch Brands You Can Trust

Time piece enthusiasts know that they watch represent so much more than time telling. Investing in a beautifully crafted watch as a gift or for personal use is an excellent expression of your personality and taste in horology. Before buying a luxury timepiece here is just a few of the world’s most prestigious watch brands.


With a rich history in the industry, TAG Heuer was founded in 1860 by Edward Heuer of Switzerland. Proud of their they are identifiable by their slogan “Swiss Avant-Garde Since 1860″. TAG Heuer’s innovative design led them to create a stopwatch that was accurate to within 1/100th of a second called the micrograph in 1916.

Although TAG Heuer has a long tradition of technological innovation, they are continually improving their brand whilst enhancing their precision timepieces like stopwatches and water-resistant watches.


Rolex is another brand which has over 100 years of watch making experience. Founded by Hans Wilsdorf, in 1905, at the age of 24. From there Hans Wilsdorf built his company in London concentrating in the distribution of timepieces.

Hans wanted to make reliable wrist wear that would be manufactured by Swiss company Bienne. In 1910, a Rolex watch was born and it was the first of its kind to receive the Swiss Certificate of Chronometric Precision.


Breitling is a watch designer that specialises in technical watch design since 1884. If you are looking for something special, Breitling is a rarity as it produces its own mechanical chronograph movements, in its own workshop making it one of the last independent Swiss watch brands.

Breitling watches can be characterized by their specific style; polished cases, bracelets, and large watch faces. Today Breitling are still creating pieces of the finest quality and would make the perfect gift for a timepiece enthusiast.

Avoid Fakes and Replica Watches

It can be fairly easy to find counterfeit goods on the internet, however, these scheme are often funding illegal activity. The fake watch industry is big business and figures are showing that 15-30% of internet searches on watches involve customers looking to buy replicas watches!

By investing in a replica watch you are also causing damage to timepiece legacy as according to the Swiss watch industry, the fake watch market is costing brands billions of pounds each year.

Counterfeit watches can also be pricey and many customers are caught out by the slight discount that may be on the timepiece. Remember when buying a watch online, if it is cheaper than the brand price, it probably is too good to be true.

When buying a luxury watch it is recommended that you buy your time piece from a recognised dealer. This will ensure that the time piece is authentic and may save you from being scammed online. If you are buying a watch brand like Rolex, be sure to purchase it at one of their official stores or retailers. This is one of the safest ways to guarantee you are not buying fake.

The Luxury Watch Maintenance Guide

Once you have invested in a luxury timepiece, take the right steps to maintaining the health of your watch. Take advice from, Rolex Watch Repairs brand, Repairs By Post:

“Your watch is similar to your good shoes; would you wear your best brogues on the beach? Please, don’t take your luxury watch here either, every second your timepiece suffers damage counts, so avoid high risk situations”

Every watch brand is unique and will have different instructions advising its user when it will need serviced. The average advice will state 3-5 years, however, if your timepiece is exposed to water or dust damage a service may be imperative.

Keep your time piece in best of health for it to the last the lifetime it was purchased for. By contacting a professional watch repair service, quickly, if the worst happens you will receive the best advice for saving your watch.

If you are unsure about when your watch should be sent for maintenance contact an online watch repair company. If you notice your timepiece moving differently, this could be a sign of trouble that needs expert attention.

This article was written by online watch repair brand Repairs By Post


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