ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Find Perfect Foundation; Sephora New Computer Technique

Updated on May 1, 2015
brakel2 profile image

Helping others through her research and writing meets an important goal for Audrey. She has spent many hours on this goal in her career.

Women Count on Perfect Foundation

Most women will not venture outside without makeup. Face it, women are vain, because most women's skin tone is not smooth or blemish-free. That pattern may change, as women learn about a new system that finds the perfect match. Sephora Pantene Color IQ introduces a new computer technique for the beauty industry. The system color prints your skin and finds the perfect foundation. You will learn from this piece about the difficulty women have in finding a product, the details of the system, and the satisfaction of women who have been color printed.

The Natural Look

The Sephora system chooses a skin tone number after analysis, The goal is for the natural look.
The Sephora system chooses a skin tone number after analysis, The goal is for the natural look. | Source

The Search

There are exceptions to women with uneven tone, mostly people who have had face-lifts, plus a few natural beauties. The most important product is the base color. It usually takes a long time to find the perfect product for your skin type. Then the company sometimes discontinues it, and you begin the search again.

Many kinds of foundation/base exist for all types of skin. If you really want the natural look, so your makeup is a secret, you pick the light natural-looking products. Older women often select an anti-aging cream makeup to moisturize and cover fine lines. Then you must choose matte or shiny and find the brand that is the perfect fit. New products are the BB and CC creams which banish blemishes, get rid of redness and even out the tone. Some women do not call them foundations, as they are so light. This combination skin care and light color finish originated in Asia, expanding quickly to North America..

Importance of Color

Pantone is a Color corporation
Pantone is a Color corporation | Source

Sephora Pantone Color IQ

An exciting product developed by Sephora Beauty Products and Pantone Color Industries helps women find the exact skin tone. Sephora initiated it in New York 2012. The Pantone Color IQ instrument is the miracle product for this monumental task.

This new product called Capsure looks like a telephone receiver, and the beauty expert scans your face in several areas to get a color print number. The number contains a Y for yellow undertones and an R for red undertones. The cosmetologist inputs the color print number into a Ipad which connects to the Internet, You can select a lighter or darker shade for your face. Also available are the matte or shiny look, It is indeed a makeup base wizard which often finds many kinds that match your face. You can then test the results.

Each person's face has many variables, according to Lisa Herbert, a Pantone color specialist executive. Pantone color experts developed the technology for Sephora. The instrument can hold over 1000 items. It is the first major innovation in color technology for the beauty industry, .

The beauty industry is big business in the corporate world. New products and innovations are added every day.
The beauty industry is big business in the corporate world. New products and innovations are added every day. | Source

The Actual Procedure

A beauty forum with women discussing the new system encouraged its use. Several women who had their skin printed were fascinated and impressed. One girl had seven that matched, while another one had only one. The latter explained that she has never found a suitable shade, until she had her skin printed at Sephora.

Another young woman, full of excitement, found a Sephora store for her color priint, It was 2Y11 (yellow undertones), and the tablet found fourteen matches. They included tinted moisturizers, bases and powder. Her interest was only liquid base.. After trying several of the liquids, she found the perfect one.It was Nars sheer matte in Tahoe. She has never found such a flawless match for her face. The only disappointment she found among the customers was when the store did not carry the brand or tone. The cosmetologist told her when they run across this problem, they order the brand and tones to add to the inventory.

This author interviewed a young woman who had her skin printed at Sephora in J.C. Penney's. The cosmetologist took her makeup off in three places and did a skin print. Her color number is 3R06 (red undertones). Four matches resulted with the store carrying two of them. She chose Makeup Forever in Porcelain 2. Another choice was Bare Minerals. She was impressed with the customer service from this store and with the woman's quick manner in doing the print and foundation selection. She has a light makeup, and plans to return, if she needs a darker shade, especially for summer. She is only one of many women who rave about the Sephora computer technique. It totally removes guesswork about foundation and relieves the frustration of women everywhere,

New Makeup Might Catch a Man

Beautiful women attract the opposite sex.
Beautiful women attract the opposite sex. | Source


Sephora Pantone Color IQ brings great advancement to the beauty industry. The partnership of Sephora and Pantone delivers to the customer the perfect foundation through a computer techcnique. Women rave about it, and word spreads to the females who search for the perfect. even, unblemished face in the world of foundation.

It all started in New York City in 2012 and spread to most of the Sephora stores in North America. The technology begins with a skin print that matches to the foundation and ends with a happy customer. What woman doesn't want to leave home with the face that is "drop dead" gorgeous? Imagine dazzling the latest boyfriend with the new look. Beauty isn't everything, but it sure helps.


Would you like to have your skin printed?

See results

Sephora Video


    0 of 8192 characters used
    Post Comment

    • brakel2 profile imageAUTHOR

      Audrey Selig 

      3 years ago from Oklahoma City, Oklahoma

      Hi Janelle - I hope you check out the new technique developed at Sephora. By now, the company should have perfected the technique. I like to research new procedures, especially about our favorite cosmetics. We women love to try to look beautiful for ourselves and others. Thanks for stopping by. Blessings, Audrey

    • brakel2 profile imageAUTHOR

      Audrey Selig 

      3 years ago from Oklahoma City, Oklahoma

      Hi Moonlake - Thanks for reading my hub about foundation. That product is so important to women, of course. I like Sephora stares, and have one nearby in another store. Sorry to be so late in responding, as I missed your post. Have a a great day. Blessings, Audrey

    • Janellegems profile image


      3 years ago from United States

      I did not know about Sephora new color technique. Thanks for this information, it sounds absolutely great. Will have to check it out. Voted up!!!

    • moonlake profile image


      4 years ago from America

      Thanks for the information I didn't know this. I'm always looking for a better foundation. Voted up.

    • brakel2 profile imageAUTHOR

      Audrey Selig 

      5 years ago from Oklahoma City, Oklahoma

      Hi Betty - Thank you for reading my article on the new procedure for foundation. It sounds like a sure fire way to see what color looks best on your face. It was fun to research it and learn it step by step. I appreciate the positive comments. I think we learn so much by writing hubs, doing research, and reading other hubs. We get a real education. Thanks for stopping by, and good luck with your writing.

    • bettybarnesb profile image


      5 years ago from Bartlett, TN

      Enjoyed you hub Nell, it is a very good article. Gave me something to think about.

    • brakel2 profile imageAUTHOR

      Audrey Selig 

      5 years ago from Oklahoma City, Oklahoma

      Hi Nell My daughter had hers done, and she liked it. Thanks for reading and commenting on my hub. The procedure sounds fascinating. I don't know if you have Sephora stores, but if you do, it might be fun to do the skin print. Maybe now that a procedure is established, other stores could figure out how to do it. Soon it may be everywhere. I love reading your hubs. You have a good sense of humor. Take care. Hope our traffic improves. Audrey

    • Nell Rose profile image

      Nell Rose 

      5 years ago from England

      Thanks for the info, it sounds fascinating. I do believe I have seen this done on an advert on tv, but never really knew what it was, so thanks!

    • brakel2 profile imageAUTHOR

      Audrey Selig 

      5 years ago from Oklahoma City, Oklahoma

      Thanks for reading my hub. I appreciate your taking the time to stop by and comment. I need to bookmark that one hub you wrote and read it again. It takes a while to digest that information. Take care.

    • Writer Fox profile image

      Writer Fox 

      5 years ago from the wadi near the little river

      Great information on Sephora Pantone. I'll pass it along.

    • MusadiqueKhan profile image

      Musadiq Khan 

      5 years ago from Pakistan

      Is it expensive?


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)