ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Silpada jewelry story

Updated on December 22, 2014

Silpada "Commanders in Chic"

Co presidents, Kelsey Perry and Ryane Delka
Co presidents, Kelsey Perry and Ryane Delka | Source

Silpada Designs

The company of Silpada Designs has a unique story that all businesswomen and entrepreneurs can appreciate. It is a uniquely successful example of a jewelry business promoted by a loyal home-based sales force. The two founders of the company are Bonnie Kelly and Teresa Walsh. They first met as stay-at-home moms (back in the 90s) looking for a way to have fun and make money while still keeping time for their families.

History of the company

It all started with a jewelry catalog in 1997 (jewelry photos were taken in the basement by Bonnie’s husband) and a group of close friends were lending a hand. In 1998, the company had a line up of 125 handcrafted designs. By the year 2004, they had over 50 million in sales. The business was off and running (high heels optional).

In 2010, Avon Products, Inc acquired Silpada Designs while the company was expanding. But by 2013, the founders and family re-acquired the Silpada Designs and now have passed the leadership roles to the next family generation. The daughters of the founders, Bonnie and Teresa have taken the company forward as co-presidents. Now Kelsey Perry and Ryane Delka are hands-on leaders offering new ideas and products.

Keeping the company competitive, Kelsey and Ryane have just launched a new collection of jewelry this year called the ‘K&R” collection that introduces new elements of brass and stones and gems to complement the sterling silver foundation.

Behind the scenes

The company is headquartered in Kansas City and the down-home Midwest hard-working attitude is evident in all the business communications.

I had an opportunity to attend the recent national conference in KC this year. So I had a chance to see for myself how the people and products were presented. I was pleasantly surprised that the conference attendees were friendly and eager to share their ideas. The company was generous with awards and prizes, including a trip for two to Australia and a variety of give away prizes that included $1000 gift certificates, just for attending the conference.

In addition to the fun and games, there were some serious workshops offered and networking events throughout the conference to help improve everyone's business level. The meeting was a good blend of a learning and rewarding opportunity for all the attendees.

The only negative that I observed at the conference, was recognizing that this sales role was frequently a woman's second or third job. A busy teacher or hair dresser or full time mom was able to fit in time for Silpada around all the other responsibilities in her life. I would hear "this is my FUN job" or "I do this to make time for friends" or "I need something for me after all I do for others". So that negative is the frequent observation of the low pay status and missing rewards that are faced by many working women.It was inspiring to see just how resourceful women are at finding financial solutions in their lives.

People and Product

The role of a Silpada representative can be found among all ages groups and embraced for many reasons. Some reps look for the extra money promoting home parties and some like the incentives of trips and free jewelry. And for some representatives, it is the “Silpada Sisterhood”, that common understanding that bonds women who want to enjoy a job without the sales quotas or corporate demands.

How to get started as a sales representative

It starts with an easy online registration form and a start up fee of $149 which gets you a "style kit" filled with marketing materials, catalogs, a sample of jewelry, a website and all the staff support you could ever need.

There are frequent training sessions via conference calls or local events that help to get those first timers going with extra rewards during the first 100 days. And the continued motivation comes in the form of commissions and free jewelry plus those who are high achievers are rewarded with free incentive trips. The method of promoting the business is primarily at home sales parties, but there are reps using social media, local events and coffee chats to expand their connections and sales.

The Silpada product is jewelry

The core product line is high quality .925 sterling silver with gemstones at an average retail price of $90. The variety of items are updated to keep up with changing fashions. Items are retired and new items launched with each new catalog release so there is a eagerness throughout the year. There was even some talk at the conference of other accessories that may be introduced later to complement the jewelry line.

Why Silpada is unique

The company logo is easy to recognize and the tag line is "find yourself in it", which is more than just about the sparkle of jewelry, the message extends to the very reason women want to find rewards in their work

The history of the Silpada company, (in under twenty years), carries a message of empowerment for women to enjoy what they do, to look their best and share the experience with friends in a party environment.

The goal of the company as stated by Kelsey & Ryane, “…offer women gorgeous jewelry that makes them look and feel amazing. We want to prove that style is an adventure.”

New Silpada catalog

catalog for 2014
catalog for 2014 | Source

Silpada jewelry collection


Do you know about the Silpada Designs company?

Have you ever bought jewelry from Silpada?

See results


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)