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70's Makeup

Updated on May 19, 2016
Sophia Loren
Sophia Loren | Source
Pastel eyeshadow brightens the eyes while a subdued lip color provides shine.
Pastel eyeshadow brightens the eyes while a subdued lip color provides shine. | Source


In the 1970s, women wanted to look naturally beautiful. The skin was kept healthy looking with some light foundation, while the lips were moisturized with lip balm or a shiny lip gloss. Blue eyeshadow was often used to enhance their eyes. Try these tips for a 70's inspired look:


1. Start with a clean face and add a sheer foundation over trouble spots or the entire face.


2. Apply a bronzer one shade darker than your skin lightly to your forehead, nose, and cheeks. Rub in a gel blush (coral or peach) on the apples of your cheeks.


3. Apply a thin line of white or blue eyeliner on your upper eyelid just above your lash line.


4. Spread blue (or brown) eyeshadow over your eyelids from the lashes to the crease.


5. Choose brown, black, or even blue mascara.


6. Swipe a clear or pale-colored lip gloss over your lips.


Bonus: You can also add eye shadow and eyeliner to your bottom lid in order to provide more definition.


A modern 70's look
A modern 70's look | Source

Celebrities: 1970's and Today

Farrah Fawcett
Farrah Fawcett | Source
Mary Tyler Moore
Mary Tyler Moore
Taylor Swift
Taylor Swift | Source
Jessica Biel
Jessica Biel | Source

Makeup Tutorials

vintage eye shadow ad
vintage eye shadow ad | Source

1970's Commercial

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    • Cyndi10 profile image

      Cynthia B Turner 5 years ago from Georgia

      This was interesting. it seems the 70's look in makeup is in style again, because so many of the models and actresses seem to be wearing lots of the pale blue eyeshadow and the accentuated eyes. Good choice in videos, especially the old ones. Whipped makeup is mousse now, right? :-) Voted up.

    • Alecia Murphy profile image

      Alecia Murphy 5 years ago from Wilmington, North Carolina

      I think you're on to something. The 70s is a great era for makeup because simplicity was emphasized. And I think that translates for now because most people want to be fresh faced without looking like a clown. Great hub!

    • Ebower profile image
      Author

      Erin Bower 5 years ago from Georgia

      Cyndi10: Thank you! I think that 70's makeup does have an influence on some trends today. Blue eyeshadow is not as popular now, but colorful eyeshadow is. I thought the commercials were interesting as well. Yes, we call is mousse rather than whipped today. Thanks for your insightful comment!

      Alecia Murphy: That's very true! Thanks! :)

    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      Very neat idea here! Taylor Swift is so pretty.. well done Erin.

    • Ebower profile image
      Author

      Erin Bower 5 years ago from Georgia

      ChristyWrites: Thanks, Christy! I agree; I love her modern 70's makeup.

    • tammyswallow profile image

      Tammy 5 years ago from North Carolina

      This hub is so totally groovy. :) This is a really neat look into 70's style. What is really neat is that things change so little. Great hub!

    • Ebower profile image
      Author

      Erin Bower 5 years ago from Georgia

      tammyswallow: Thank you! Yes, it's amazing how trends are recycled over the years.

    • Sunshine625 profile image

      Linda Bilyeu 5 years ago from Orlando, FL

      I rarely wear makeup, but if I did I wouldn't wear it like Jessica Biel. Taylor Swift's makeup looks tastefully done. This was a nice blast from the past! Way to go Erin!:)

    • Ebower profile image
      Author

      Erin Bower 5 years ago from Georgia

      Sunshine625: I like their makeup, too. Thank you! I'm glad you enjoyed it. :)

    • caramellatte profile image

      caramellatte 5 years ago

      Cool hub! It was far out. I think that's 70s slang.=P

    • Ebower profile image
      Author

      Erin Bower 5 years ago from Georgia

      caramellatte: Yes, 'far out' indeed. :) Thanks so much!

    • msharpe profile image

      msharpe 5 years ago

      Trying out the 70's makeup look for prom, I love the videos especially the older ones :) thanks for the good tutorial

    • Ebower profile image
      Author

      Erin Bower 5 years ago from Georgia

      msharpe: Awesome! I'm so glad you like them. Thanks for reading!

    • profile image

      5 years ago

      Oh yes, all those blue eyelids! I remember.

    • Ebower profile image
      Author

      Erin Bower 5 years ago from Georgia

      f: I'm glad I could bring back memories for you! :)

    • profile image

      5 years ago

      All that colour slapped on...

    • Ebower profile image
      Author

      Erin Bower 5 years ago from Georgia

      f: Yes, a lot of eye makeup was used with a subtle lip.

    • prairieprincess profile image

      Sharilee Swaity 5 years ago from Canada

      Great hub! I was a child in the 70's and this brings back memories of my Mom putting on that whipped foundation from Avon.

    • Ebower profile image
      Author

      Erin Bower 5 years ago from Georgia

      prairieprincess: I'm really glad you enjoyed it and it brought back fond memories. :) Thanks for sharing!

    • profile image

      K8lyn 5 years ago

      Thx so much! I'm in the musical Disco Inferno at my local theater and it's set in the 70's. This really helped. :)

    • Ebower profile image
      Author

      Erin Bower 5 years ago from Georgia

      K8lyn: I'm so glad this helped. Break a leg! :)

    • profile image

      5 years ago

      Sorry, did I miss sth,but what did you mean about breaking a leg... :)

    • Ebower profile image
      Author

      Erin Bower 5 years ago from Georgia

      f: It's bad luck to say 'good luck' in the theater world, so I said 'break a leg' instead.

    • profile image

      5 years ago

      Oh okay! :)

    • Ruby H Rose profile image

      Maree Michael Martin 4 years ago from Northwest Washington on an Island

      thanks for the memories, great pics.

    • Ebower profile image
      Author

      Erin Bower 4 years ago from Georgia

      Ruby H Rose: Thank you! I'm glad you enjoyed your trip down memory lane.

    • dghbrh profile image

      deergha 4 years ago from ...... a place beyond now and beyond here !!!

      Very interesting...shared and votes +++++++

    • Ebower profile image
      Author

      Erin Bower 4 years ago from Georgia

      Thanks for sharing!

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