So You Want To Be a Fashion Mogul part 4
How To Set Up Your Own Fashion Website
This is probably the easiest of all three fashion outlets to open. You have less risk, less overhead but more potential for exposure to more customers. Setting up your own fashion website is more than just finding a good hosting company and placing a few pictures on a webpage along with a phone number.
But finding a good hosting company is vital to having a successful website and a little research will help you find the right one for your retail needs These hosting companies can help you set up a credit card or other electronic payment page. There are just too many to list here and their prices change without notice. The best thing to do is to make sure you write out what your needs will be and then scan the details of those webhosting companies to make sure they can meet your needs.
Yet there are other details you need to be concerned about when opening up a website fashion outlet. You need to determine what kinds of clothes you want to sell and to what age group; then you need to find a good reputable clothing distributor to help you get stock and then ship those items to your customers. Bad shipping can sink a good venture.
Then you need to create a good sales policy governing purchases, returns or exchanges. Problems happen between purchase and receipt and you must be ready to handle those difficulties. Make sure your sales policy is clearly posted on your website to help you avoid these problems.
Next, you will need to create a good marketing or advertising campaign. Banners on other websites or search engines are a good start but they do not guarantee your ad will be seen let alone clicked on. You will need to make sure you have your advertising bases covered by having your ads reach your potential customers and be interesting enough to motivate them to click on your ad and proceed t your website.
A good business plan will help you get through the rough spots and help you meet potential problems before they can ruin your business.
Finding Wholesale Clothing Suppliers
Finding a wholesale clothing distributer should not be too difficult. With over 300,000 such companies in the U.S. alone, finding the right one for you should not be too difficult a task. It may be tedious but not difficult.
Two of the ways you can use to find distributers is trying the wholesale clothing search engines or by using the wholesale clothing directories. These two methods should put you in touch with the majority of clothing wholesalers.
Of course if you are opening your clothing store in L.A. or New York, you can simply walk around the streets and check out the many different wholesalers open for business in those cities. Other options include looking through trade magazines or going to trade shows o find the right product for your store.
Sometimes you might get lucky when you talk to a brand manufacturer and they give you leads to where you can get your clothing stock. Remember that you should have decided which type of clothes you want to sell and to what age group you want to target. This will make your search for a good clothing distributor a lot easier.
Keep in mind that the wholesale business works on volume. The more you buy the cheaper your costs so you will need to decide how much you want to spend and how much stock you want to keep on hand.
Another important factor I your search will be the trade agreement between you and your clothes supplier. Make sure you are clear on and understand fully discount volumes, return policies and order processing time. Also watch the details like minimum orders, delivery schedules and so on. It is not a bad idea to have your lawyer review the agreement to make sure it is a good deal.
The New York Fashion District
The boundaries of the New York Fashion district starts at Madison Ave. and encompasses 5th and 9th avenues to 34th to 42nd streets. It is about 1 square mile in size. But don’t let its small size fool you. The New York Fashion District generates over 9 billion dollars in sales.
It is the mecca for the fashion industry. Well-known designers, warehouses, showrooms as well as textile suppliers and other fashion related companies make their home in this small area. The best fashion labels also make their home in this district, all of which makes this the fashion capital of the world.
Getting to the New York Fashion District is not hard as both Penn Station and Grand Central station are nearby as well as a number of New York subway stops. The Port Authority bus station is also very close.
If you are interested in fashion and happen to be in New York then it is worth your time to stop and explore this area. You never know if you will and an internship or a job by doing so.
Fashion Trade Publications
To keep up to date on all the latest news and fashion trends one should invest a few dollars in purchasing one or two of the fashion trade publications. Here are a few titles to help you educate yourself in ongoing fashion, the fads and other trends
Fashion Apparel Publications
Fashion Accessories & Jewelry Publications
The Look Online
Textil Wirtschaft- German but has bilingual website
Keeping up on the fashion news makes great sense if you are looking for a career in fashion or want to be a fashion mogul.
© 2019 David Thiessen