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Swiss Army/Victorinox Alliance, Ambassador Classic Watches Review

Updated on July 1, 2013

Victorinox Classic

Victorinox Alliance and Ambassador Classic watches assert Swiss Army's credentials of a versatile watchmaker who is prepared to compete with the best of what Seiko, Citizen, and Bulova have to offer. Swiss Army have the unique angle of possessing a tradition of making mechanical tools – a testament to the brand's readiness to experiment with engineering and with industrial design. Seiko make calculators, but Victorinox get their hands dirty with knives. The status quo is for the customers to break.

Both Alliance and Ambassador are fundamentally dressy lines that reveal touches of fashion, elegant sport, and casual design depending on the model. Visual appearance plays an important, and often the main role in these timepieces: cases and lugs become more refined while two-tone and rectangular versions establish the fashion niche, of which ladies watches form the pinnacle.

Ambassador watches come equipped with a quartz or mechanical (automatic self-winding) movement.

Victorinox Swiss Army Alliance
Victorinox Swiss Army Alliance


A true casual-fashion collection, Swiss Army Alliance offers men's and ladies watches that exhibit clean lines and unforced simplicity – without abandoning such trademark features as Arabic numerals and the cross logo. The numbers become thinner and the logo changes its color from alarming red to calm, leisurely white: take things easy, these watches imply.

This design approach shines through especially in Chrono Sport variations. The subdials in these chronographs morph into soft ellipses, suggesting a fluid rather than the sharpest, fastest personality.


Ambassador watches further explore symmetry and harmony by incorporating an arching day of the week complication: an unusually large aperture that shows the entire word rather than just an acronym. Round case shape, and a trace or aerodynamic smoothness in the lugs contributes to an overall aesthetic of a classic traveller's watch.

Ambassador chronographs intensify things a little bit by adding round subdials, a tachymeter scale, and markings on the bezel. Official prices can go over $1500 – among Victorinox's costliest watches.


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