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TOMS Shoes: Comfortables Shoes sold everywhere, including in Singapore
TOMS Shoes: One for One Movement
With every pair you purchase, Toms will give a pair of new shoes to a child in need.
That’s the premise for the success of TOMS shoes. I first saw him on TV, unloading tons of shoes and personally putting shoes on the feet of bare-footed kids in Africa. I was touched—here’s an entrepreneur with an agenda. Not for himself but a social cause to boot. I want to buy those shoes, I told myself.
My daughter beat me to it. As it turned out, all her young friends were crazy about TOMS and it’s not the Tom next door. It’s a pair of unassuming canvas shoes that resemble what I used to wear as a kid in Singapore. Practical, no-nonsensical, light-weight, yet quirkily cool. and eco-friendly. She bought a gray pair. Though a little on the pricey side, I didn’t wince—because I know that for the pair she bought, a child somewhere will get a pair.
Does she like it? Apart from the fact, that’s almost a fashion statement? She doesn’t just like it, as she says—she LOVES it.
After trying on hers, I’m sold. Soft and plush on the inside, the canvas wrap around your feet like your skin. You feel almost bare-footed yet you can feel the soft insole holding your feet up. With shoes like this, you can even run the marathon. OK, maybe, not quite but it’s that comfortable. The only catch—it will be soaked through in the rain. If you’re thinking of buying one, make sure it fits snugly as the canvas stretch a little after you’ve worn it for a while.
Happy Recipients of TOMS shoes
What Does TOMS Shoes Stand for?
You will find little tags “TOMS” stitched to every pair. Short for Shoes for Tomorrow, this signature hallmark bears the one-for-one message. This is the promise: With every pair sold, one pair is given away to someone in need. To date, TOMS has given away 600,000 pairs and the number will continue to rise as its popularity soars.
Who Started TOMS Shoes?
Blake Mycoskie. He was an entrepreneur even as a kid. While his parents were playing golf, he was busy selling cookies and lemonade to hungry golfers. At college, he started a laundry business that he later sold. After finishing second with his sister in the Amazing Race, he decided to start his own reality show. To do so, he decided to revisit Argentina, one of the places he covered during the race. While there, he came across the alpargata (espadrille in Spanish), which is a kind of shoes worn by Argentine workers for the last 100 years. He had an idea—he would update the traditional rope-soled shoes with rubber soles and leather on the inside and make them appealing with an assortment of designs. With that in mind, he was further struck by the poverty he saw: the children were too poor to afford shoes and often sustain cuts and scrapes that led to serious infections. He had an epiphany: Why not combine his business venture with a social cause.
The idea: One for One Movement was born. Sustainability in action.
Meet Blake Mycoskie
How did TOMS become such a phenomenon?
To realize his dream, he started TOMs in his small Venice apartment with a handful of enthusiastic interns. The first two years were a grind—he said he practically had to beg people to buy the shoes.
What catches on was the idea behind it. When people realized that they can actually make an impact with a simple purchase, the idea spread like wild fire. On his first shoe drop to Argentina, he toted 10,000 pairs of shoes!
Today, TOMS shoes are sold in almost all states in America and far-flung countries such as Australia, Belgium, Denmark, Finland, Germany, Greece, Sweden, Switzerland, United Kingdom, Canada and South-east Asian countries such as Singapore, the Philippines and South Korea..
It has also been featured in many magazines and TV shows. A documentary has been made and will make its debut in Sundance.
Anatomy of TOMS Shoes
TOMS shoes are made of low environment friendly materials. The canvas portion is made of Texture Twill material (67% hemp, 33% recycled plastics). The soft insole is made of micro fiber as opposed to suede in the regular line. The sole is made of part recycled rubber. Minimal glue is used to put the shoe together.
Other TOMS merchandise
Apart from TOMS shoes for men and women, recently, a line for kids was added. You can also buy TOMS t-shirts, stickers, gift packs, jackets, caps and hoodies and they equal one shoe given to a child when purchased.
TOMS shoes can be funky
There is a pair of Toms for everyone. Whether you need some height or prefer flats, a pair that looks dressy or one that you can romp around in, Toms offer a wide range to cater to different needs. Here is a list of Toms shoe selection:
- Toms Wrap Boots
- Toms Canvas Classics Shoes
- Toms Botas Styles
- Tom Cordones Shoes
- Tom Stitchouts Shoes
- Toms Vegan Shoes
- Toms Wedding Style Shoes
- Toms Glitter Shoes
- Toms Wedges