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Ten Most Popular Lolita Styles

Updated on September 5, 2016


First of all: lolita, as a fashion type, has no connection to Nabokov's book or any of movies inspired by it. It is inspired by western fashion and dolls of ages that had passed - Victorian, rococo, gothic... And it's not only a costume that is worn on one occasion, and then forgotten - it's a lifestyle!

In this article, we will go through a few of its most famous styles. So - let's start!

1. Sweet lolita

Most famous lolita style, thanks to the craze on the Internet a few years ago. It's inspired by rococo dolls and era; and sweet lolitas are trying just what their name says - to look sweet. It includes using mostly pastel colours and cute accessories and details - hearts, stars, roses, cupcakes; decorated by lace and embroidery.

2. Gothic lolita

It's one of the most famous looks, since it's the most common in Japanese media (manga and anime, mostly). It's inspired by Victorian goth fashion. Mostly used colours are black, navy and burgundy. Main accessories - Gothic crosses, bats, skulls...

3. Classic lolita

It is one of the styles that's the most influenced by Victorian era. It has the basic lolita aesthetic (inspired by dolls), but with more elegance and modesty. The colours are muted - like ivory, wine red, dusty rose and brown. Motifs most used in this style are floral prints, candles, cherubs... It does not include any accessories, besides the dress, headwear (a bow, a hat or something else, equally simple) and a handbag.

4. Punk lolita

It's one of the less recognizable and popular styles. It still has the base of lolita outfits - bell-shaped skirt, knee-length or longer, but it's more casual and not as feminine as most of the styles. Mostly used patterns are checkerboard and stripes; and it includes using pleated skirts, ties, lots and lots of layers and accessories such as badges, safety pins, chains, etc.

5. Country lolita

It closely resembles classic/sweet lolita; but can be distinguished from them mostly by accessories (straw hats, bonnets, baskets…) and the overall style – it looks more like something to be worn for a picnic or a walk out in nature, than an elegant or cute outfit.

6. Hime lolita

Most extravagant of all lolita styles. It uses dresses with lots of layers and details, made of high quality materials to achieve the “princess” look. Inspired by rococo era. Includes things like crowns, tiaras, lots of pearls, ruffles and very extravagant hairstyles.

7. Wa-lolita

It’s one of the few lolita styles not solely inspired by Western fashion. It is modelled after traditional Japanese clothing, with lolita style base. Piece of clothing that is most used is a one-piece dress, with top modelled after traditional Japanese kimono, and the bottom is bell shaped, knee-length. Another good take on this style are ordinary lolita dresses with traditional Japanese prints.

8. Guro lolita

Guro, also known as “grotesque”, is a style that takes any of other lolita styles and adds eerie details to it. Some of it are: fake blood splattered all over the clothes, SFX makeup on parts of face or body, broken doll makeup… It also can include vampire, werewolf, zombie, etc., inspired looks.

9. Sailor lolita

It is one of the less popular styles, since it’s very specific. Usually worn over the summer and is inspired by sailor uniforms. Includes sailor collars, stripes, sailor hats, and nautical motifs such as anchors and boats.

10. Ouji lolita (kodona)

It’s an atypical style of lolita, since it is not feminine; actually, it’s the opposite. It’s inspired by dandy fashion, but with elements of lolita. Mostly known as a unisex style, since it has a boyish look, but is mostly worn by women. Instead of using skirts and dresses, kodonas wear shorts or pants, combined with dress shirts, vests and elegant shoes, with hats and walking sticks as accessories.


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