ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The Best Korean Makeup Brands

Updated on January 23, 2013
An example of a stand alone Etude House shop.
An example of a stand alone Etude House shop.

In recent years, beauty forums and blogs have had a lot of buzz hovering around Korean Makeup. Because the products are low priced but high quality, many women import these products. They are particularly good for women with fair skin tones, as Asian women tend to be fairer, thus they are a perfect match for an American woman who has a light skin tone and has trouble finding products in the US to match her skin. However, many products, including lip sticks, facial masks and cleansers are usable by anyone - no matter what skin tone they have!

The most popular of products is known as bb cream. BB cream is an all-in-one solution which allows you to moisturize, primer, conceal and cover in one step. It is like an all-in-one foundation except very lightweight and good for the skin. While most companies has its "star" bb cream product, the brands also have a lot more to offer.

Skin 79's most popular product: Hot Pink Super+ BB Cream.
Skin 79's most popular product: Hot Pink Super+ BB Cream.


Skin 79 is an example of a popular brand, even in the United States. The most popular product from the company is the Hot Pink Super + BB Cream. This product is good for anyone with a fair to medium skin tone, but doesn't work too well for people of color since it is marketed toward Asian women, who tend to be fair.

The bb cream is popular because of how well it works. For less than half the price of Smashbox or similar foundation, you get an all-in-one product which works as a primer, concealer and foundation. Though, it is not a foundation but rather feels more like a tinted moisturizer. It is not heavy and is very lightweight. It covers redness, dark spots and other minor imperfections very well. The only downside is that if you have major problems to cover, it will not cover them. For example, if you have horrible dark circles, you will still need a concealer. However, for most purposes, this is the only product you'll need as it does not break out the skin and feels like a moisturizer, not a foundation.

Though the bb cream is their most popular product, Skin 79 does offer more. They have compressed powder compacts, highlighters and blush products.

An example of an Etude House online advertisement.
An example of an Etude House online advertisement. | Source

Etude House

Etude House is a popular brand in Korea which focuses on a "girly" theme for teenagers and young adults. The advertisements for the products feature popular K-Pop and drama stars such as Sandara Park, also known as "Dara." The products are packaged in cute, girly packaging and the stores often look like something out of a fairytale.

This company has a whole line of products, including BB cream, sheet masks, lip sticks, lip gloss, nail polishes and powder compacts. You can also buy staples such as mascara and eye liner. No matter what you may need, Etude House probably has a product - they even have products for skin raging from dry skin prevention to medicated acne cleansers.

Sandara Park, Etude House spokesperson.
Sandara Park, Etude House spokesperson.
A popular product - Tony Tint.
A popular product - Tony Tint.


TonyMoly is another popular brand which is most known for Tony Tint and their various facial masks, such as Tomatox. The tint comes in two different hues of red and can be used on both the sheeks and lips, which gives them a slight color. The facial mask, Tomatox, works to brighten facial complexion and acts to gradually whiten skin and fade dark spots, which is why the product is popular. It is also packaged in a cute tomato shaped container.

A Missha ad featuring K-Pop singer BoA.
A Missha ad featuring K-Pop singer BoA.


While most cosmetic companies in South Korea seem to target young women, Missha seems to be a more mature brand, targeting women of all ages. Missha products are packaged in simple and sophisticated packaging and have products for every skin type, including mature skin. The company is famous for their Perfect Cover BB Cream, but they also have skin care products including skin cream and wrinkle creams and treatments.

The unique thing about this company is that they have a presence in the United States, which means you can buy their products directly from the online store.


Submit a Comment

No comments yet.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: ""

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)