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The 10 Best Places to Buy Cute and Affordable Maternity Clothes Online

Updated on March 23, 2017

Maternity clothes are super cute and fun until you're the one buying them. Then they're a totally over-priced pain in the butt. Take what I've learned in my combined 18 months of maternity experience and try these online shops if you're looking for the best deals, quality, and longevity in maternity wear.


Seriously. Although there's definitely a plethora of less-than-classy garb to be found there (but honestly, same goes for upscale maternity shops too, so hey) this is a great place to grab a few T's and tanks in the warmer months, along with your cereal and cookies. Because I mean, I'm not the only one that obsessively "shops" Walmart's online cookie aisle, right? Not only did I find my baby-shower dress here for like $12, last go around I bought a pair of maternity leggings there that I've been wearing straight into this current pregnancy. A well-spent eight bucks if you ask me!

Also, last time I checked, they're having rollbacks on Keebler.

Old Navy

An obvious choice. Old Navy rocks, especially when it comes to those pricier staples that you will convince yourself you don't need, like maternity jeans. Accept the fact that your waist is forever altered and treat yo self to a couple pairs of ON jeans which run about $30 pair, but can almost always be found cheaper with discounts and coupons.

When shopping for maternity, aim to have the majority of your wardrobe consisting of solid colors. As your belly grows, you'll be glad to have pieces that flow instead of breaking you up with busy patterns and loud prints.
When shopping for maternity, aim to have the majority of your wardrobe consisting of solid colors. As your belly grows, you'll be glad to have pieces that flow instead of breaking you up with busy patterns and loud prints. | Source

All About Maternity Sizing

Confused about how to size during pregnancy? It's simple--whatever your size normally is, that's what it should be during pregnancy. So if you were an 8 before you got those two pink lines, you're most likely an 8 in maternity too.

If you're unsure, use a seamstress tape (you can find them pretty cheap at the dollar store or Amazon) and measure your bust, waist, and hips then compare your measurements to each store's sizing guide.


While a little bit pricier than it's sister-store, Old Navy, I found my absolute favorite go-to t-shirt on sale here and after two pregnancies it still fits like a gem. For momma's in their third-trimester during cool, wintery months, Gap always has the cutest sweaters and tunics too. And, I don't know about you, but I've grown tired of all of the ruffles and lace ties that apparently we're supposed to adorn ourselves with in those arduous months of baby-growing. So, if you're looking for a less feminine wardrobe, Gap has you covered with plenty of basic maternity jeans and tees. Just grab a few flannels from the regular section and you're in business.

Motherhood Maternity

Motherhood Maternity is (obviously) specifically geared to maternity wear and offers a huge variety of styles. Shop their sale section and dig around for free-shipping or dollars-off coupons and you can find some great deals. If you're looking for a baby shower dress or something to wear to a spring wedding, Motherhood Maternity has the best selection for every body-type.

My new favorite site to find awesome deals on gently used kids clothing is also a great place to find affordable maternity wear. Use the filters to sort by "like-new" and "new with tags" for the best options in floaty, flouncy, and fitted tops, dresses, and jeans to get you through the next nine months and beyond.


For someone who really, really desperately loves Target, I'm just going to say I'm not actually a huge fan of their maternity wear. It seems to oftentimes be reviewed as ill-fitting or not quite hitting the mark and their selection is minimal. However, they do have a nice selection of nursing bras and the necessary under-garments for pregnancy and post-baby that seem to straddle the border between functional and sexy, and for that I'm very grateful. They also have really cute accessories that will help you to rock out any simple look.

And with free shipping over $25 (free with your RedCard!) Target is a budget-friendly option when it comes to filling out your maternity wardrobe.

Stock Up on Accessories

The most financially savvy thing you can do when building your maternity wardrobe is to not actually buy clothes. Grab some cheapie jewelry and accessories from places like Forever21 and H+M or hit up the clearance section at Target (all available online!). Pick out bold, bright colors and metals to jazz-up black empire dresses and grey sweaters and suddenly your small wardrobe will feel a whole lot bigger.

Maternity Shmaternity kind of my personal slogan for the first 20 weeks. I've had pretty good luck with flowy tops and loose-style dresses and leggings from my usual stores until I hit that halfway mark. Even during your biggest months, you may find that cheap leggings sized-up from Forever 21 and empire-waist shirts and dresses work just fine for you too--and usually cost less than the alternative.

For a cozier look you can check out the long and lean tanks at Old Navy. They have plenty of stretchy fabric to grow with you, and you can use them post-partum too.


The thing I love most about Asos is the free shipping both ways. I've both ordered and returned from here and the process was always super simple. The prices can be steep but meander over to their clearance section and sort by price low-high and you'll find tons of great pieces to fill in your maternity wardrobe. They have the best selection of styles when it comes to maternity dresses.

Pink Blush Maternity

All I can say is cuuuuuuuuuuute! Pink Blush Maternity carries more youthful styles that vary from boutique to vintagey, to boho and for around $30 a piece, a few tops would go a long way. I did read that they seem to run a little small, so keep that in mind if you order a clingy piece, and as always check around for discounts before checking out.

I'm such a huge advocate for always, always taking a second to check this site for coupons, deals, and sales before heading to the checkout. It's saved me tons of cold hard cash


Last but not least, finally an online resale shop! Use ThredUp's refinement tools to search hundreds of brands of gently-used maternity clothing from basically all of the brands mentioned here, plus some of the pricier ones, like Loft and J. Crew.

Keep it Simple

The feeling that pregnancy lasts forever is a false perception compared to the short reality. So keep your wardrobe simple, pretty, and versatile. You'll probably wear it for a year at most (you'll be glad for those looser fitting tops post-baby!) so treat it like a short term investment and don't buy too much.


If you're looking for on trend pieces that both hug and flatter your growing baby belly, H&M is the place to find cute, un-tenty maternity clothes.

I've personally never tried H&M because by the time they came online I was nearly done having babies. However, if I had to do it all over again, I would definitely stock up on H&M's collection of soft and flirty sweaters and cheaply priced basic tees for those days when you want to look like you're trying but really you're just planning to wrap up in a giant, blanket-like sweater and hide until your due date.

Have a favorite online maternity shop that I haven't mentioned? Leave a comment with a link so all of us desperate pregnant-women can hound it!



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    • bravewarrior profile image

      Shauna L Bowling 2 years ago from Central Florida

      Great information, Kierstin. My maternity days are long gone, but when I was pregnant, I bought all my clothes at a local consignment shop for expectant mothers and children. I saved a ton of money and could basically recycle everything I bought.

    • Kierstin Gunsberg profile image

      Kierstin Gunsberg 2 years ago from Traverse City, Michigan

      Consignment shops are a great place to find maternity :) My mom took me to a local consignment boutique last pregnancy and I was able to pick up a few tops that got me through that last (loooong) trimester.

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