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The Best of E.L.F.: Shopping List

Updated on January 30, 2012
E.L.F. Studio Blush
E.L.F. Studio Blush | Source

E.L.F. (EyesLipsFace) is an extremely affordable cosmetics company with a complete range of products. It is sold at stores such as Target, Winners and dollar stores, but their entire line is available online. You can also find E.L.F. products on Ebay and Amazon.

Many are skeptical of their products because any single item can range from $1-$5, most of which are only $1. When ordering from E.L.F., it can be difficult to see which products are hits and which are misses.

In this hub, I’ll take out the guesswork for you and outline which products are worth the money, and which ones aren’t worth it at all.

The great thing about E.L.F. is that it also has weekly deals and specials that help you to save even more money. This includes free shipping, 50%, free makeup kits with purchase, and more.

E.L.F. has three main lines of makeup. The Essentials line specializes in basic makeup items that cost only $1 each. The Studio Line, which is better in quality overall, specializes in makeup that is inspired by high end makeup brands. The Mineral Line contains products that are great in quality as well, and tend to focus on mineral-based cosmetics that are loose powders and light on the skin.

In this hub, I’ll provide you with a list of items that I have tried and love using. I’ve broken it up into Eyes, Lips and Face and broken those sections up further into the Essentials, Studio and Mineral lines.

The Best of E.L.F. : Lips

Essentials Line


The E.L.F. $1 lipsticks are great quality. They are soft and have a slight but pleasant smell to them. They are pigmented and don’t feel greasy. They come in 12 different shades and come in durable packaging.

Super Glossy Lip Shine

These are also only $1 and come in 13 shades. They feel pleasant on the lips and have great shine!

Luscious Liquid Lipstick

At only $1, these are a fun and unique product. They are a mix between a lip gloss and a lipstick and come in an interesting type of packaging. The product comes up through the applicator by twisting the bottom. The applicator is similar to a doe foot applicator that you would find in most lip glosses. The finish is shiny and the colour is rich.

Studio Line

Conditioning Lip Balm

This lip balm comes in large square packaging. It is tinted slightly, but it is very hydrating to the lips. It comes in six shades and is only $3.

Matte Lip Color

These sold out when they first came out. They are only $3 and they are a type of lip crayon that twists up through the packaging and delivers a matte finish while still being soft and slightly hydrating.

Mineral Line

Lip Liner

This is one of the best lip liners I have tried. Not only is it soft and in great packaging (it twists up), the colour Raisin suits me perfectly. It’s $3 and comes in 4 shades.

The Best of E.L.F. : Eyes


Brightening Eye Color

This little eyeshadow quads don’t look like much at first, but they are very pigmented, soft and blend very well. They come in many different colour combinations, and best of all, they’re only $1!

Liquid Eyeliner

There’s no need to purchase an expensive liquid eyeliner when E.L.F. have developed one for $1. They have 12 colours to choose from ranging from black to blue to silver and gold. It has a felt tip applicator which remains steady while you glide it on your lashline. While not so great on the waterline, it will work well on your eyelids.

Eyeshadow Brush and Blending Eye Brush

Brushes can get quite expensive, but these $1 wonders are great at getting the job done. The eyeshadow brush is rounded at the top just enough to give a curved edge and the blending brush is stiff enough to move the colour around while budding out the harsh edges.

Eyelid Primer

Eyeshadow primers help to keep your eyeshadow vibrant and crease-free throughout the day. Applying a thin layer on your eyelid before you put on your eyeshadow will prolong the longevity of your eyeshadow. The E.L.F. primer is similar in consistency to high-end primers and is a great product to purchase if you’re new to using primers.


Cream Eyeshadow

These cream eyeshadows are only $3 and come in 7 colours. The consistency is very creamy and the colours are soft and not too bright. Though I don’t recommend wearing these on their own, they make a great base for any eyeshadow to help bring out the colour and sort of act as a primer. Cream eyeshadows can help ‘bring to life’ any eyeshadows you have that aren’t as pigmented as you would like, or any that have a hard time adhering to your eyelids.

Cream Eyeliner

Similar to the Cream Eyeshadows, these work great as eyeshadow bases, but they are much more pigmented and opaque. They come with a mini eyeliner brush and come in 11 colours. Make sure to keep the lid closed tightly; these have a tendency to dry out quickly. However, if this happens to you, put it in a sealable plastic bag and squeeze the air out of it before you seal it. Place the bag in a cup of hot water (not boiling) and keep the product upright. The hot water will help melt the eyeliner. After about 20 minutes, take it out of the water and the bag and test it out.

Studio Brushes

The E.L.F. Studio Brushes are some of the best around. They are completely black and sleek and come in a variety of styles. They are $3 each, but there is also a set of 11 brushes for $30 and it comes with a case as well. The bristles are soft and clean well.

Mineral Line

Though the selection of eye products in the Mineral Line is small, I have two favourites.

Eyeshadow Primer

Similar to the primer in the Essentials Line, I find this one to be a bit better in terms of longevity and consistency. It’s just a little bit thicker and lasts longer than the one from the Essentials Line. It’s $3 which is still a very reasonable price (high-end primers start at $18 or so), but not all primers work the same for everyone.


The eyeshadow in the Mineral Line is a loose eyeshadow. It comes in small jars with a sifter so that not too much of the eyeshadow spills out when you open it. It comes in 27 colours and they are all smooth and pigmented. These would work well over a cream eyeshadow or an eyeshadow primer because as they are loose, they don’t contain any ingredients that would allow it to adhere to the skin. The colours are vibrant and most are very shimmery, though they do have a few matte finish ones.

E.L.F. Matte Lip Color on Amazon

The Best of E.L.F. : Face

Essentials Line

Natural Radiance Blusher

Only $1, these blushes are small and compact, but contain rich colours. The packaging is clear so you can see what colour is inside, which makes them great when you’re searching for the perfect shade.

Studio Line


These blushes are amazing for the price. They are only $3 and contain tons of product. It comes in 11 shades ranging from gold to peach to berry. Most contain slight shimmer and a little goes a long way.


The E.L.F. bronzers are much like the Studio Blushes in that they contain a lot of product and are slightly shimmery, but these bronzers are split up into 4 separate shades which can be used alone, or combined in order to create an entirely new colour. It comes in Warm, Cool and Golden.

Kabuki Face Brush

This is a very soft brush with tons of bristles which makes it fluffy. At $6, it’s much more affordable than high-end brushes, and it works well as buffing powder into the skin. There is also a larger version of this which is meant to be used on the body.

Mineral Line

No personal favourites.


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    • TeachableMoments profile image

      TeachableMoments 5 years ago from California

      My sister recently brought this brand to my attention. She reads a lot of beauty blogs and she insisted this brand received tons of good comments. Still, I was skeptical because of the low price. However, after reading your review I think I will try it out. Thanks.

    • wymyczak66 profile image

      Jessie Miller 6 years ago from Buffalo, NY

      I LOVE e.l.f makeup! I recently bought their black cream liner because I normally use the liquid one and I'm really happy I switched :) I like the idea of using liquid for really long wear, but it seems harder to screw up with the cream lol. I almost did a hub like this about e.l.f. makeup because I love it so much, glad someone else agrees! Great hub!