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The House of Gucci, The Italian Brand

Updated on February 16, 2010

Gucci, The House of Gucci is one of the most famous Brands for fashion in the whole world. Originally Gucci is an Italian Brand for Clothing, Watches, Jewelry, Shoes and other Leader goods.

As one of the world’s leading purveyors of personal luxury goods, Gucci stands for more than just fine quality shoes or suits. The Gucci Group is now a multi-brand conglomerate, with a collection of high fashion brands like Balenciaga, Stella McCartney, Boucheron, YSL, YSL Beauté, Bottega Veneta, Bédat & Co., and Sergio Rossi under its finely crafted umbrella.

I know when i came to know that in 2002, Gucci did over €1.4 billion in business with i think so about 170 to 180 directly operated and 31 franchised stores, selling its brand of leather goods, ready-to-wear, shoes, ties and scarves, jewelry, eye wear and perfume. Its watches alone number at more than a dozen distinct models and are coveted items, generating millions in revenue.

Gucci generated about €2.2 billion worldwide of revenue in 2008. This amount is according to BusinessWeek magazine and climbed to 41st position in the magazine's annual 2009 "Top Global 100 Brands" chart created by Inter brand.

If we talk about the history about the Gucci then Like many other high-fashion companies, Gucci began as a small, family-owned saddlery and leather goods store. Guccio Gucci was the son of an Italian merchant from the country’s northern manufacturing region. As a young man, he travelled to Paris and London, where he gained an appreciation of cosmopolitan culture, sophistication, and aesthetics. Gucci opened his first boutique in the family’s native Florence in 1921 and quickly built a reputation for quality, hiring the best craftsmen he could find to work in his atelier. In 1938, Gucci expanded and a boutique was opened in Rome. Guccio was responsible for designing many of the company's most notable products. In 1947, Gucci introduced the bamboo handle handbag, which is still a company mainstay. During the 1950s, Gucci also developed the trademark striped webbing, which was derived from the saddle girth, and the suede moccasin with a metal bit.

Gucci remained one of the premier luxury goods establishments in the world until the late 1970s, when a series of disastrous business decisions and family quarrels brought the company to the verge of bankruptcy. At the time, brothers Aldo and Rodolfo controlled equal 50% shares of the company, though Aldo felt that his brother contributed less to the company than he and his sons did. In 1979, Aldo developed the Gucci Accessories Collection, orGAC, intended to bolster the sales for the Gucci Parfums sector, which his sons controlled. GAC consisted of small accessories, such as cosmetic bags, lighters, and pens, which were priced at considerably lower points than the other items in the company’s accessories catalogue. Aldo relegated control ofParfums to his son Roberto in an effort to weaken Rodolfo’s control of the overall operations of the company.


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      Jessy 7 years ago

      i think it is not an Italian bran