They Love Your Feet
A person's feet are probably the most abused and neglected part of their body. I have discovered that by treating my feet better, the rest of my body feels much better. Sometimes a good foot massage will relieve the other pains in my body.
Why do we scrimp on our feet?
Not long ago I started working for a company that has made me realize just how important my feet are. This company has gained so much of my respect in their business practices that I felt a desire to tell others.
Phil was a runner; track and field was his sport of choice and the University of Oregon was his Alma mater.
Bill was Phil's coach at Oregon. Both men were bent on being and having the best. They knew that to have the best track team, the feet were the key. A lighter footwear was the answer to the equation.
Phil graduated from Oregon and completed his M.B.A. at Stanford university in finance. Shoes were still on Phil's mind and he wrote a paper on how making running shoes in Japan would be much cheaper than the one's produced in Germany.Phil was so set on this thinking, that he contacted a Japanese shoe company and started distributing Tiger running shoes.The first person Phil called was his old coach, Bill. A partnership and a friendship began and it was only up from there.
Blue Ribbon Sports
Each man delved into his savings in January of 1964. $500 a piece they invested into a company they named Blue Ribbon Sports. With Phil Knight's knowledge of finances and Bill Bowerman's knowledge of runners and what would aide them on the track they had the world "by the tail".
The men hired Jeff Johnson who was also a runner. Jeff was a valuable asset to the company. Jeff started making brochures and coming up with idea after idea and soon a name came into mind. The name that Jeff came up with has become known worldwide and I doubt there is anyone that doesn't know that name. Innovations are the companies specialty and they come up with new ones regularly.
I would be willing to bet that darn near every household in America has something in their home made by this company.
Nike premiered in 1972. Their waffle sole design took the sports world by surprise. The timing of it was perfect, as that the companies base is in Oregon and the U.S. Track and Field trials were being held in Eugene. Nike's were on the feet of many participants. Since that day, Nike has never faltered. Watch your professional and amateur sporting events; the "swoosh" is on everything.
Nike has delved into many other areas. They make clothing from shorts to shirts and jogging suits. Nike even makes handbags.
This is why I have come to respect Nike all the more; working at a plant, I see how Nike is the "greenest" company I have ever worked for. They recycle everything! It creates a sense of pride working at a company such as this. I also have experienced the quality they have put into the footwear they have developed. Every single part is hand inspected to guarantee perfection. No wonder Nike is the best!
Much of Nike's success has come from sponsoring and hiring sports stars. Nike has had some of the very best represent their image.
The very first athlete that was also from the lovely Sate of Oregon. His name was Steve Prefontaine. Steve was an amazing runner who never lost a mile race at his home track. After his career, Steve was a very strong spokesman for Nike. Sadly, Steve died at 24 years old but the spirit lived on in many other notable stars:
- Michael Jordan
- Bo Jackson
- Tiger Woods
- Lance Armstrong
- Carmello Anthony
Many, many more are on that list. They sponsor complete teams. I think about half of all baseball teams are sponsored by Nike.
The reason Nike will survive, even through a bad economy is diversity. This quote says it all:
“Diversity and Inclusion is fundamental to Nike’s performance. It’s what makes us better. It’s what makes us smarter. It helps our business grow and helps us connect with consumers.”
—Gina A. Warren, VP Global Diversity & Inclusion
Nike has other affiliates and is always looking for new ideas and innovations. These are the affiliates wholly owned by Nike:
- Cole Haan
- Converse Inc.
- Hurley International, L.L.C.
- Nike Golf
- Umbro L.T.D.
All together, in 2010, Nike generated 19 billion dollars in revenue.
Baby Your Feet
Try a pair of brand new Nike's on and my feet are in podiatry heaven.
We buy makeups, colognes, massages and other things to make us feel better, why do we scrimp on shoes? For the longest time, I was buying Walmart specials on shoes. I have started putting some money back for the new Nike shoe.
The Nike I.D. can be ordered on-line. You are the designer. You choose colors and overall design and you can have special embroidery such as name or initials.
Is your mouth watering for a pair? Wanna be in podiatry heaven too? Just scroll on down because I installed the link to order them at the bottom of the page.
I am proud to work at Nike and it gives me a smile every time I see the Swoosh, so I am smiling a lot!
© G.L. Boudonck
Individually design your shoes, clothing, and equipment to match your style or improve your performance. Select the materials, choose the colors, customize the fit and express your look. Start customizing now at www.nikeid.com.
© 2011 Greg Boudonck