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They Love Your Feet

Updated on September 3, 2014

A person's feet are probably the most abused and neglected part of their body. I have discovered that by treating my feet better, the rest of my body feels much better. Sometimes a good foot massage will relieve the other pains in my body.

Why do we scrimp on our feet?

Not long ago I started working for a company that has made me realize just how important my feet are. This company has gained so much of my respect in their business practices that I felt a desire to tell others.

The Beginning

Phil was a runner; track and field was his sport of choice and the University of Oregon was his Alma mater.

Bill was Phil's coach at Oregon. Both men were bent on being and having the best. They knew that to have the best track team, the feet were the key. A lighter footwear was the answer to the equation.

Phil graduated from Oregon and completed his M.B.A. at Stanford university in finance. Shoes were still on Phil's mind and he wrote a paper on how making running shoes in Japan would be much cheaper than the one's produced in Germany.Phil was so set on this thinking, that he contacted a Japanese shoe company and started distributing Tiger running shoes.The first person Phil called was his old coach, Bill. A partnership and a friendship began and it was only up from there.


Blue Ribbon Sports

Each man delved into his savings in January of 1964. $500 a piece they invested into a company they named Blue Ribbon Sports. With Phil Knight's knowledge of finances and Bill Bowerman's knowledge of runners and what would aide them on the track they had the world "by the tail".

The men hired Jeff Johnson who was also a runner. Jeff was a valuable asset to the company. Jeff started making brochures and coming up with idea after idea and soon a name came into mind. The name that Jeff came up with has become known worldwide and I doubt there is anyone that doesn't know that name. Innovations are the companies specialty and they come up with new ones regularly.

I would be willing to bet that darn near every household in America has something in their home made by this company.

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Nike premiered in 1972. Their waffle sole design took the sports world by surprise. The timing of it was perfect, as that the companies base is in Oregon and the U.S. Track and Field trials were being held in Eugene. Nike's were on the feet of many participants. Since that day, Nike has never faltered. Watch your professional and amateur sporting events; the "swoosh" is on everything.

Nike has delved into many other areas. They make clothing from shorts to shirts and jogging suits. Nike even makes handbags.

This is why I have come to respect Nike all the more; working at a plant, I see how Nike is the "greenest" company I have ever worked for. They recycle everything! It creates a sense of pride working at a company such as this. I also have experienced the quality they have put into the footwear they have developed. Every single part is hand inspected to guarantee perfection. No wonder Nike is the best!

The Ambassadors

Much of Nike's success has come from sponsoring and hiring sports stars. Nike has had some of the very best represent their image.

The very first athlete that was also from the lovely Sate of Oregon. His name was Steve Prefontaine. Steve was an amazing runner who never lost a mile race at his home track. After his career, Steve was a very strong spokesman for Nike. Sadly, Steve died at 24 years old but the spirit lived on in many other notable stars:

  1. Michael Jordan
  2. Bo Jackson
  3. Tiger Woods
  4. Lance Armstrong
  5. Carmello Anthony

Many, many more are on that list. They sponsor complete teams. I think about half of all baseball teams are sponsored by Nike.


The reason Nike will survive, even through a bad economy is diversity. This quote says it all:

“Diversity and Inclusion is fundamental to Nike’s performance. It’s what makes us better. It’s what makes us smarter. It helps our business grow and helps us connect with consumers.”
—Gina A. Warren, VP Global Diversity & Inclusion

Nike has other affiliates and is always looking for new ideas and innovations. These are the affiliates wholly owned by Nike:

  1. Cole Haan
  2. Converse Inc.
  3. Hurley International, L.L.C.
  4. Nike Golf
  5. Umbro L.T.D.

All together, in 2010, Nike generated 19 billion dollars in revenue.

Baby Your Feet

Try a pair of brand new Nike's on and my feet are in podiatry heaven.

We buy makeups, colognes, massages and other things to make us feel better, why do we scrimp on shoes? For the longest time, I was buying Walmart specials on shoes. I have started putting some money back for the new Nike shoe.

The Nike I.D. can be ordered on-line. You are the designer. You choose colors and overall design and you can have special embroidery such as name or initials.

Is your mouth watering for a pair? Wanna be in podiatry heaven too? Just scroll on down because I installed the link to order them at the bottom of the page.

I am proud to work at Nike and it gives me a smile every time I see the Swoosh, so I am smiling a lot!

© G.L. Boudonck

© 2011 Greg Boudonck


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    • profile image

      cheap air max 24-7 6 years ago

      Thanks for reading and I am hoping it helps Nike too.

    • profile image

      revivor 6 years ago

      Hi Froggy

      Totally agree about feet!!

      Mine are itching at the moment - need to sort them out!!

      (I'm an Asics man myself, though)

    • profile image

      cheap nike shoes  6 years ago

      As a university of Oregon mid-range race players, phil knight think, if good at low production of Japanese maker, can produce excellent quality of running shoes, cheap nike shoes using this price advantage, can open up gives a new market, and thus the shoe business with Europe, such as Adidas (Adidas) and Puma Puma) a (higher. Although knight after graduation to a company as an accounting work,

    • Froggy213 profile image

      Greg Boudonck 6 years ago from On A Mountain In Puerto Rico

      Huh, me???-LOL--I kind of think you may be a part of that organization too!

    • Plastard Bastard profile image

      Plastard Bastard 6 years ago from Some where in the Land of Oz (AKA St Charles, MO)

      Froggy..........almost sounds like you work for Nike. :-)

    • Mimi721wis profile image

      Mimi721wis 6 years ago

      People tend to forget until it's too late, that our feet are what carry us through life.

    • Eiddwen profile image

      Eiddwen 6 years ago from Wales

      Great Froggy, thanks for sharing and take care


    • Froggy213 profile image

      Greg Boudonck 6 years ago from On A Mountain In Puerto Rico

      Thank you friends. It is a good thing if we take care of our feet. We beat them up terribly and act as if they can go and go. We end up with back problems among other things.

      Thanks for reading and I am hoping it helps Nike too.

    • sarclair profile image

      sarclair 6 years ago

      This is a nice hub. It has been voted up and useful. You are correct, a person’s feet are the most "neglected” part of the body.

      I was in the store the other day. I dropped my keys on the floor. A co-worker picked them up for me, taking an extra-long time looking at my feet as he was picking them up. I was very embarrassed that day. It looked like my toenails could have poked his eye out.

      He handed me my keys, laughing. Was he laughing at my feet? More than likely.

      Needless to say, I am going to start taking better care of my feet. I will get more pedicures, and massages, etc.

    • breakfastpop profile image

      breakfastpop 6 years ago

      Love your feet and your feet will love you!

    • The Frog Prince profile image

      The Frog Prince 6 years ago from Arlington, TX

      Very good Froggy. The quality of the shoes you buy should be of importance since those puppies carry us through life.

      The Frog