- Fashion and Beauty
Timberland Boots - A Buyer's Guide
Timberland Boots are true representations of American outdoors spirit and high quality. Despite the Timberland brand having branched out into a number of retail avenues, it is Timberland Boots and Footwear where the main focus of the brand lies. As well as Timberland footwear, the brand also produces a range of clothing and accessories. Timberland is also a great ambassador for corporate social responsibility, having actively taken measures to reduce the company’s carbon footprint.
Timberland Boots had humble beginnings when the founder of the business Nathan Swartz was an apprentice shoe maker in the city of Boston in USA. Swartz was successful as a shoe maker and by 1955 had complete control and owned the Abington Shoe Company in Boston, where it was to become the Swartz family business. The company used a range of new innovative technological processes to ensure their products were at the forefront of their competitors. Some of these technologies included injection moulding to make footwear waterproof and for soles to be attached to the uppers without the need for any stitching.
It was not until 1973 that the name Timberland was used, primarily to distinguish the brand’s waterproof leather boot. Since then, Timberland have expanded their product lines and have become popular in a number of footwear niches such as casual trainers, boat shoes and safety work boots. Throughout the 1980s and 1990s Timberland diversified into clothing and accessories, even taking over a number of clothing companies. However, footwear remained as the core focus of the Timberland business.
Since the inception of the Timberland Company in 1973, the whole reason for the Timberland name is due to the popularity of the Timberland Premium Boot. The Premium Boot is the iconic Timberland, and is undoubtedly one of the most popular styles today. The Premium Boot comes in a number of different heights, with the 6 Inch model being sold the most. The boots are crafted with a premium, full grain leather and are built to be strong and rugged. What also makes the Premium Boot great is the fact that they are waterproof, due to the moulding technology used in manufacturing. The Premium Boot is an iconic boot of the Timberland brand and is a base model for whole of the Timberland Boots brand. As well as being waterproof, they come complete with a double-barrelled padded system, with arch supports and moisture wicking technology.
Timberland Earthkeepers Advert
As well as the Timberland Premium Boot which is always guaranteed to be waterproof, there a number of different ranges of Timberland Boots which are also waterproof. Timberland Boots do two things in order to make them waterproof. Firstly Timberland has used premium waterproof leathers, which have become waterproof during the tanning process. Additionally Timberland seal seams of the shoe using a moulding technology, ensuring that your feet are kept dry. Timberland are so confident about their waterproof ranges, that they have guaranteed their name against it.
Timberland Boots have evolved a lot since the original premium boots, however Timberland still produce their core styles today and are sympathetic to customer favourites. As well as the premium boots a new core range for Timberland is the Euro range which consists of a number of hiking and outdoor boots. There are also a number of fashion boots that have been produced, particularly within the Timberland Earthkeepers range. Boat shoes are also a core style for Timberland and are as popular as Timberland dress shoes. A newer area for Timberland has been the introduction of casuals and trainer style shoes.
Timberland has more recently introduced a range of earth-conscious boots, Earthkeepers. Every pair of shoes within this range has soles that are made of Timberland Green Rubber which is eco-friendly. The incorporation for a greater awareness of the environment of the world, however, this has not affected the quality and durability of Timberland Boots products, which are still made to the same high standards.