Top 5 Skate/Street Wear Brands of 2012
Diamond Supply Co.
Diamond Supply Co. is a California based skate clothing brand that was founded by Nick "Diamond" Tershay in 1998. Arguably the most popular skate brand out right now. Diamond's logo is easily recognizable and hard to dislike. They are easily the most talked about brand amongst the youth and the street wear culture. They never fail to deliver, with each line precisely done. Providing controversial, but quality designs. If you don't believe that they have grown immensely, check out your favorite rappers or skaters, and make a list of how many times you see them wearing Diamond Supply Co.
Supreme opened up to downtown Manhattan's skate culture in April of 1994. The brand quickly became the home of New York's young and rebellious skaters and artists who made up a big portion of the staff. Eventually Supreme found it's doors opening in London, Los Angeles, Osaka, Nagoya, Fukuoka, and two in tokyo. Their simple yet alluring logo cannot be missed. Even though the brand was already established through out the world of skateboarding, it has grown rapidly since gaining the support of musical artist like Tyler, the Creator of OFWGKTA who is hardly ever seen without rocking something Supreme. Along with other artists and skaters worldwide.
OBEY Clothing was founded by the great artist Shepard Fairey. It all started with a sticker he designed 1989 at the Rhode Island School of Design. He has grown into a worldwide street artist since, with a prospering clothing brand to represent his art. As of now, OBEY is everywhere you look. In multiple skate shops, malls, and boutiques around the country. It's only fair to say that his onslaught of merchandise has not slowed down this year and won't anytime soon.
In the late 80's skateboarding was not as accepted as it has become now. It was considered punk and hip-hop. Keith Hufnagel grew up skating the streets of New York. He eventually moved to San Francisco where he became a professional. In 2002 he opened a small boutique in San Francisco's Tenderloin District. Being the first boutique of it's kind that brought together the most respected skate and streetwear brands. Huf has now grown into it's own brand and is doing very well as of this year. Gaining popularity for their panel hats, and simple yet eye catching t-shirt designs.
Based in Costa, Mesa CA the brand has quickly risen to the top of the list of skate brands. RVCA is found in the majority of skate and surf shops across the country. They sponsor both a skate and surf team. Even sponsoring UFC fighter B.J. Penn before getting banned from the UFC. Their simple logo that reads RVCA is easily recognized and seen all over as of late. Anyone in the culture can vouch for me when I say that RVCA seemed to have appeared out of nowhere and grown incredibly. Find the brand online or at your favorite boutiques worldwide.