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Urban Decay Primer Potion Review

Updated on August 5, 2012

Urban Decay's Primer Potion is considered a must-have in any woman's makeup drawer. You can pick up an 11 mL tube of this cult favorite for $20 at your local Ulta or Sephora. Primer Potion is also available in travel size (3.7 mL for $9) and professional size (25 mL for $30).

Urban Decay is known for its high-quality products, and Primer Potion is one of its best. Pick up a tube of this stuff, and it will become a staple in your daily makeup routine.

What is Urban Decay Primer Potion?

Urban Decay Primer Potion is one of the best eyelid primers available on the market. This creamy concoction will prevent your eyeshadow from creasing and will help it stay put over the course of your day. It will also catch the eyeshadow, increasing color payoff. You'll be able to build and blend looks much more easily. Primer Potion is fantastic stuff. If you're not in the habit of using an eye primer, this will convert you. I can't do makeup without Primer Potion.

Primer Potion comes in four different colors: Original, Eden, Sin and Greed. Original is your must-have eye primer. It goes on translucent so it can work for any skin tone and any look. Eden, Sin, and Greed are also great, but not as versatile. This are tinted and have varying degrees of shimmer. You can use them as shadows or highlighters as well as a primer. These are great for bringing depth to your look. However, if you're just splurging on one, go for the original. You'll get a lot more use out of it.

Using Urban Decay Primer Potion will give you better color payoff, prevent creasing, and help your shadow last all day.
Using Urban Decay Primer Potion will give you better color payoff, prevent creasing, and help your shadow last all day. | Source

How to Use Urban Decay Primer Potion

Urban Decay Primer Potion is super-easy to use. It has a very smooth, creamy consistency that is a breeze to work with. Because it is translucent, you don't have to worry about precise application.

To use your Primer Potion, simply squeeze a small amount onto your finger or a shadow brush. Some packages of Primer Potion come with a wand, which you can also use. Blend the primer over your entire eyelid, from lashes to brow. If you are planning to apply shadow on your lower lid, put a little there as well. Allow it to sink into your skin for a minute or two and then apply your eyeshadow as normal. You'll see that your shadow will have a lot more pop and that it will wear a lot longer.


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