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Versace Italian Fashion Company

Updated on July 17, 2012

Gianni Versace SPA


Usually referred to as Versace, Gianni Versace SPA is a fashion company from Italy as well as a trademark founded in nineteen seventy-eight by Gianni Versace.

The first boutique by Versace was opened in 1978 in the Via della Spiga in Milan, although the family of Versace was originally from Regio Calbria. The boutique was immediately popular. Currently, Versace is 1 of the globe's leading international houses of fashion.

Versace distributes, markets and designs luxury home furnishings, makeup, accessories and clothing under the Versace Group's various brands. In the year nineteen ninety-four, the brand had become a house hold name especially after the Elizabeth Hurley Black Versace dress coverage.

The Style Department of Versace employs a designer and stylist group who work in groups. Each "team" is dedicated specifically to each fashion label of line. These groups operate under the close guidance and supervision of Donatella Versace.

Several lines make up Versace including Versus, Versace Collection, Versace Jeans Couture, Versace Home Collection, Versace Sports, Versace Couture and Atelier Versace. Besides accessories and clothing, Versace operates Palazzo Versace, which is a hotel.

Opened in the year two thousand, the hotel operates in the Gold Coast of Australia. It is the 1st hotel with a brand by a luxury goods international company. Currently, Palazzo Versace is under Dubai development scheduled to open in late two thousand thirteen.

On the twenty-fifth of June in two thousand ten, there was an announcement made by Versace about the launch of downtown Beirut's Damac Towers with Versace Home interior designs.

Even if this is under construction at the moment, the towers are set for opening in the year two thousand thirteen and won many awards including "Best Interior Design" and "Best High Rise Architecture" in the Blomberg International Property prestigious awards.

Containing often handmaid high end apparel, the main line Versace Couture features home furnishings, handbags, cosmetics, fragrances, watches and jewelry. On the runway, this is traditionally the only presented line which is featured during the fashion week of Milan.

The past few years, however, this has not been strictly the case. Couture suits might coast approximately five thousand USD and dresses might cost approximately ten thousand USD. A vast amount of items is designed and headed directly by Donatella Versace.

The other label of Versace also overseen by Donatella is called VersaceCollection and is the 2nd line high end of the group designed towards more fashionable, younger people. There is a discreet logo consisting of a hollow "V" that is surrounded by a frieze that is Greek. Other logos also include the term "collection" written in the bottom line smaller in black at the bottom of the Versace name.

A casual clothing line, Versace Jeans Couture has its focus on high end denim and informal clothing as well as the classic print shirts of Versace. This is comparably affordable and readily available but in the USA has been discontinued for the most part.

Having gone through distribution through fifty-six flagship stores and boutiques, plus one thousand eighty hundred multi-branded points of sale including shops based on the internet. Accessories and active wear are encompassed by Versace Sport. Often, the name was printed on T-shirts.

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