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Vintage Coca-Cola Advertisements with Swim Suits

Updated on March 25, 2016

2013 Coca Cola Calendar - Swim Suits Return

2013 Coca Cola Calendar featuring a young blond girl in a white swim suit holding white sunglasses and a Coca Cola
2013 Coca Cola Calendar featuring a young blond girl in a white swim suit holding white sunglasses and a Coca Cola

Vintage Coca Cola Advertising with Swim Suits

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1941 blond girl with ponytail and blue swim suit with bottle of Coca Colaadvertising poster for Coca Cola stating "for extra fun...take more than one!" with brunette in red swim suit carrying two 6 packs of Coca Colabrunette boy and girl in swim suits with Coca Cola1956 advertisement for Coca Cola with blond girl in white swim suitsuper large Coca Cola bottle and sultry girl scantily clad in a bikinivintage Coca Cola advertisement with red head girl in yellow swim suitboy and girl on a beach both sipping a Coca Cola via straws with a striped yellow beach umbrellavintage Coca Cola advertisement with blond girl in blue one piece swim suit enjoying a Coca Colavintage Coca Cola advertisement poster with two girls one in a white one piece swim suit and the other clothes in a nautical outfit both with Coca Cola bottles in their hands
1941 blond girl with ponytail and blue swim suit with bottle of Coca Cola
1941 blond girl with ponytail and blue swim suit with bottle of Coca Cola | Source
advertising poster for Coca Cola stating "for extra fun...take more than one!" with brunette in red swim suit carrying two 6 packs of Coca Cola
advertising poster for Coca Cola stating "for extra fun...take more than one!" with brunette in red swim suit carrying two 6 packs of Coca Cola | Source
brunette boy and girl in swim suits with Coca Cola
brunette boy and girl in swim suits with Coca Cola | Source
1956 advertisement for Coca Cola with blond girl in white swim suit
1956 advertisement for Coca Cola with blond girl in white swim suit
super large Coca Cola bottle and sultry girl scantily clad in a bikini
super large Coca Cola bottle and sultry girl scantily clad in a bikini | Source
vintage Coca Cola advertisement with red head girl in yellow swim suit
vintage Coca Cola advertisement with red head girl in yellow swim suit
boy and girl on a beach both sipping a Coca Cola via straws with a striped yellow beach umbrella
boy and girl on a beach both sipping a Coca Cola via straws with a striped yellow beach umbrella | Source
vintage Coca Cola advertisement with blond girl in blue one piece swim suit enjoying a Coca Cola
vintage Coca Cola advertisement with blond girl in blue one piece swim suit enjoying a Coca Cola
vintage Coca Cola advertisement poster with two girls one in a white one piece swim suit and the other clothes in a nautical outfit both with Coca Cola bottles in their hands
vintage Coca Cola advertisement poster with two girls one in a white one piece swim suit and the other clothes in a nautical outfit both with Coca Cola bottles in their hands | Source

As a lover of swimming, it should come as no surprise that the advertising world loves swimming also. There is no other sport that impedimizes the essence of joyful exulation under the sun. Now adding to this with a beautiful girl in a swim suit, you have taken girl power to the height.

It is fascinating to review the advertising history of Coca Cola and see the ad executives love and admiration for the swimsuit and cute gal but of course.

The advertising pieces shown here are all vintage and run the gamut from blond and youthful to two teenagers boy and girl to even a poster that is a little bit sultry.

When compiling these photos, it came as a shock to me to see the 2013 calendar cover with a vintage swim suit! I had to look twice for the date. For you see, the advertising executives know the power of the swim suit and have even chosen to return to the vintage swim suits.

From vintage to today, the swim suite spells success as it celebrates one of life's greatest loves - the water. From water sports to swimming to swim fitness to even the new inventive swim boards, the water offers something for everyone.

Coca Cola advertising executives clearly understand the world's love affair with the water. It is beautiful and fun and evokes all the emotions of summertime fun of laughter and frolic and high energy. That is what these advertising pieces convey for me.

Whatever the flavor of swim suit fun from water sport to simple sun tanning to beach combine, it is all fun and it offer memories for a lifetime for you and your family.

Hope you enjoy this quick step back in time with me and enjoy these beautiful advertisement pieces that I call art of the highest form. This art captures our emotions and our global love of the water. This showcases the beauty of the water and of Mother Nature's sun and vintage swim suits and our favorite thirst quencher - Coca Cola.


Coca Cola Advertisements with Pretty Girls in Vintage Swim Suits

vintage Coca Cola advertisement girl in white one piece swim suit holding a bottle of Coca Cola
vintage Coca Cola advertisement girl in white one piece swim suit holding a bottle of Coca Cola | Source
vintage Coca Cola advertisement two girls (one blond, one burnett) in white two piece swim suit and bottles of Coca Cola displayed
vintage Coca Cola advertisement two girls (one blond, one burnett) in white two piece swim suit and bottles of Coca Cola displayed | Source

Vitmo For Health Poster - Vintage Swim Suit Advertising for Colas

Vitmo Advertising poster with blond girl in vinatge swim suite
Vitmo Advertising poster with blond girl in vinatge swim suite

Copied Across the Ocean - British Coca Company Vitmo

They say the best form of flattery is when you are copied. If this is true, we must also note that after Coca Cola started their advertising campaign with pretty women in swim suits, Vitmo, the coca company from the United Kingdom, followed suit in a similar fashion (oh, forgive the puns, it was simply too tempting!) Check out the gorgeous vintage poster from Vitmo who started out promoting its juice cola as a health drink.

Pin Up Girl Calendars

It is fun to see the pinup girl calendars from long ago return. It takes me back to a simpler time. The calendars as always are exceptionally well done and are truly modern day artwork.

Pin Up Girl Tin Signs

The tin signs depicting the vintage swim suits are also known or perhaps best known as the pin up girl tin signs. If you are interested in this artwork the terms you use are key to locate the best products. Sadly you cannot locate these signs with the words vintage swim suit, the key term is "pin up girl".

Apply Vintage Swim Suits to Other Products - Healthy Products

I wonder if our attitudes on fruit and vegetable drinks could change if the company's who manufacture the real health drinks took a cue from the advertising executives at Coca Cola?

What are your thoughts? Are these advertisements effective? Should health drinks take note of this special connection and love with the swimming pool?

Share Your Thoughts

Should health foods and drinks take note of this advertising success story?

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© 2013 Kelly Kline Burnett

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    • EZ Swim Fitness profile image
      Author

      Kelly Kline Burnett 3 years ago from Southern Wisconsin

      Askformore,

      My personal belief is marketing has not yet fully understood or grasp the mind of the buying populace. Case in point, is Nike finally opening a female only store. I say "finally" because Nike is opening female focused retail site ONLY after the major success of Lululemon.

      Thankfully, recognizing the purchasing power of women is now not just being recognized but also acted upon by the Fortune 100 firms such as Nike and the NFL.

      Recognizing and supporting the accomplishments of women is the next field of opportunity for corporate America and beyond.

      You offer some in depth and challenging insights - thank you for sharing!

    • askformore lm profile image

      askformore lm 3 years ago

      Thank you for a very interesting hub!

      This marketing strategy from Coca Cola makes me wonder:

      Whom are these Coca Cola ads (Pin Up calendars, etc.) actually directed towards?

      Are Coca Cola only selling to men? And aren't their marketing department afraid that women (and men) will turn away because of a sexist campaign?

      PS: There are several countries where feminist groups will try to get these ads etc. banned.

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