ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Vintage Fashion of the 1940s

Updated on April 28, 2015

Classic 1940s Lines

The Glamorous 40s

One of the most glamorous eras in fashion was the styles of the 1940s. Sophistication, ultra femininity and extremely manly appearances were the highlights of the decade. Hats,gloves, spectator shoes combined with flowers, frills or straight lines and padded shoulders.

The 1940s is second only to the 1900s Victorian era opulence as far as appearance goes. The movies stars were walking works of art. far as Lana Turner, Rita Hayworth, Tyrone Power and Cary Grant are admired decades after their work is done because they had style.

Dresses could be frilly, ruffles, and pinafores were popular among young women. Fitted suits were also commonly worn by women. The lines were not identical to men's suits as they can be these days. They often features very fitted jackets and gathered pockets, or some other feature to make it appear to be a woman's suit.

Ornate Hats & Gloves

Matching gloves and hats were the ultimate in grooming and upscale style. The 1940s was an era that obsessed over exact color matches for a custom look. Shoes also frequently matched the purse and hat. This small, smart hat features a ruffle and a bow for added femininity and d├ęcor. Women who chose to wear hats that were perched straight on top of the head, styled their hair around the hat. The main hair attraction would either be waves on the sides or a sleek french roll that leads up to the glorious hat. Women who wore hairstyles that features a more pompadour style favored wide brim hats worn off the top of the head in order to highlight their wavy hair.

1940s Coctail hats

The exotic cocktail hats were beautiful, unique, outrageous and sometimes downright strange. The sky was the limit as far as hats were concerned. Fashionable hats could be either big, small, or uniquely designed. While the hat fashions of the 1920s were mostly "bucket" style hats that covered the whole head, and the 30s hats were less bulky, revealing some of the wavy hairstyles, the 1940s was a mixed bag. Hats were off in all directions, especially dressy evening hats.

1940s Dress

This is a fine example of a typical 1940s dress. The 40s was a decade of ultra femininity, and a fitted dress to reveal a slender and well shaped figure was the standard. This shape flares around the hip and it as tight as can be at the smallest part of the waist. The gathers that are just above the bust will emphasize the bosom to add to the frilly, curvy femininity that was well appreciated at the time.

The Deco Dress

This dress says 1940s style. The two tone combined with the polka dot panel gives off a streamlined 40s art deco appearance. Just look at the wide lapel, points in the sleeve cuffs, and diamond points on the right side hip. Every staple of the 40s deco standard is right here.

Betty Grable

40s Hairstyles

Possibly the most imitated 1940s hairstyle of all is what Betty Grable is wearing here. The rolled up sides, pompadour top combined with the rolled under back.

Halloween costumes that feature 1940s wigs will often imitate this one, as will modern retro models.

Betty Grable wears it well, but beware! This is not a style that flatters every face. For those who have flat cheekbones, signs of facial sagging or an overall face that lacks sculpt, this style will exaggerate flaws, add to the look of a long face, and make one appear much older and even stern. Just look at practically every woman besides Betty Grable who tries to get away with this.

The style is beautifully when professionally put together, its what it does to the face that must be considered.

Veronica Lakes' Ultra Feminine 40s Style

The Veronica Lake

This style was imitated as often as the Farrah style of the 1970s. It was one of the first styles that featured no clips. It can be looked upon as the forerunner of the modern hairdo.

Veronica Lake, like Farrah Fawcett, became even more of a celebrity because of her famous hairstyle. Unfortunately for Veronica, when she changed her hairstyle in an effort to persuade other women to follow suit because of the impracticality of this style and the nuisance it was causing for girls who were donating their time to the war effort, she suddenly lost popularity. When Veronica Lake ditched her peekaboo hairstyle, her fans ditched her.

Rita Hayworth's Hair

Rita Hayworth, The Ultimate 40s Pin up

One of the fist things that comes to mind when I think of the 1940s is Rita Hayworth's hair. I am not alone as modern retro wigs are run off by the dozens with Rita's trademark red, long and curly hair.

Christie Brinkley's 40s Style

Modern Stars Wearing 40s Inspired Hairstyles

Here is Christie Brinkley wearing a 1940s hairstyle. She has chosen one of the most flattering 40s hairstyles of all. It is reminiscent of Rita Hayworth, and Veronica Lake.

The style features the long loose curls that were the staple of 40s glamor, combined with waves and a flattering side part. The classics are absolutely timeless.

The 1940s Man

The Ultimate Male

In the 1940s men looked like real men. No matter what changes are made in male fashion women are always attracted to straight masculine lines, square shoulders, and lets face it, men look great in fedoras.

This photo features a typical mans suit with spectator shoes and and the most classic 1940s hat, the fedora.

Tyrone Power, Classic Masculinity

Sophisticated Evening Wear

Here is Tyrone Power wearing a pin striped suit. This was a classy evening look of the 40s. The carnation and flared handkerchief in his pocket also point to the 1940s. The 1950s was less dressy, and glamorous by comparison. The modern men of the 50s wore the handkerchief straight, giving the effect of a straight, quarter inch stripe of color across the pocket.

Tyrone Power in the Masculine, Polished Look of the 40's

Tuxedo. The Ultimate 40s Man

For the ultimate formal evening look here is Tyrone Power, the eye candy of the era, wearing a stunning black tux with white bow tie. Notice the 40s wide lapel, extremely masculine square shoulders and the tailored waist. The gelled hair finishes the look of a strong manly face and total lace of modern fussiness.

Spectator Shoes

Two tone shoes

Spectator shoes were extremely popular in the 1940s. They were a popular design for men and women alike. The typical spectator design was to have a color, usually black, at the toe and heel, while the center of the shoe would be white. Sometimes that pattern could be reversed.

This shoe design was introduced in the 1920s when spats were becoming too old fashioned to wear, and simplicity of clothes was gaining favor.

Cary Grant Personified 40s Sophistication

Betty Grable Book


    0 of 8192 characters used
    Post Comment
    • carrotdeals profile image

      Carrot Deals 

      2 years ago from India

      Nice read...good info for the fashion lovers...check out this amazing fashion store

    • profile image


      3 years ago

      Any chance you know what pattern the red spotted dress is from? I so need to make this dress!!!

    • glassvisage profile image


      7 years ago from Northern California

      This is great! I love the dresses - I don't think they would be that out of place where I work today; they still look classy to me :) The hairstyles are also something I think still survives. Great photos and information!

    • Skarlet profile imageAUTHOR


      7 years ago from California

      Thank you billybuc,

      No two toned shoes! I am searching the designers boutiques for them. :)

    • billybuc profile image

      Bill Holland 

      7 years ago from Olympia, WA

      Well, I was born in '48, so I can't say I remember this firsthand, but I did see all the movies from that time, and the early 50's didn't show that much of a change, so yes, I am familiar with it all. Glad to say I never had any two-toned shoes; never liked them. :)

      Nice job always!

    • teaches12345 profile image

      Dianna Mendez 

      7 years ago

      I so enjoyed your post of this era. The dress styles were so classy and love the hats! Grant did represent the style of this period well.

    • rfmoran profile image

      Russ Moran - The Write Stuff 

      7 years ago from Long Island, New York

      A glamorous time to be sure. Fabulous use of photographs. The pics remind me of so many of me as a kid with my parents.

    • Kimberly Vaughn profile image

      Kimberly Vaughn 

      7 years ago from Midwest

      Love it! We threw a 1940s style birthday party for my grandma. People dressed up, it was so fun!

    • carol7777 profile image

      carol stanley 

      7 years ago from Arizona

      All pretty cool and quite glamorous.. Loved all the photos and the hairstyles.. Lets go back to the 40s. Great hub and a vote UP...+++++


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)