ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Fashion and Beauty»
  • Fashion Designers

What is the job description of an image consultant

Updated on November 17, 2013

Job description

An image consultant help their client alter, change, or restore their image. They help them find the proper wardrobe for occasion while at the same time suiting their personality. They give advice on your hairstyle and grooming products to help look your best. Just like a stylist, image consultant may work with people in fashion, such a hairstylist and designers on a project. It’s not all about your looks, so they also have to help you with your communication skills. They draft speeches, arrange interview, press conference, and other forms of contact to the public for them. Overall their goal is to make you or, your organization look more appealing to the public to excel in your expertize.


Why hire an image consultant?

Well I glad you ask: any form of business whether it be food service, sales, entertainment, etc. knows that appearance is very important. Companies want people who can make their business look good by looking neat, organized and professional, so they may hire one to make their business look good to the public. Celebrities, governors, lawyers, models, athletes, etc. will seek help from a consultant. As well as people who have damaged their image though scandals, affairs, or some wreck-less behavior may hire a consultant to help them gain their fans back. Some people don't really know what looks good on them. For example, some colors don't look good on certain people due to their skin tone, eye color, and hair color. Others look to image consultant to help them with their communication skills (for those who can't talk in front of a crowd). This would be effective if you were a sales men, or if you took a manager position, which means people will call on you for directions.

"Don't dress like the job you have, but dress like the job you want"


A consultant must know the latest fashion trends, how to find flattering colors, body types, marketing, and communication skills. To keep up with the latest trend you may want to read blogs, magazines, and other sources of information. There is no educations required, but for those are serious can take a course and become certified image consultant. This will increase your chances to get some work. Your salary is based on your education level and experience. There are a lot of training course online to choose from. So if you are confident in your ability to help others look and sound their best then you wouldn't need any education, but it would be wise to do so (after all this is your career we're talking about).

Do you believe image is important?

See results


Whether you decide to take a course on the subject or not (highly recommended that you do) you need to get some experience to build your portfolio. The key is to expose yourself as much as possible on and off line. This would be good if you were to work at a retail store. You could be more helpful to a customer by showing them what looks good on them, instead of just rushing them to buy something just to make a sale (nobody wants the pushy salesmen). Just be sure you made some business cards to hand them out to customers when you help them (make sure you confirmed this with your manager). Your business card should have your name, website, and phone number so they know how to get in touch with you and you can get your career started.


As mentioned earlier, your salary is based on your education level (which is why education is so important). Your salary is also based on location, experience, industry, and benefits. For example, the cost of living in Miami is high so the salary for an image consultant in Miami is higher than the average salary (by 4%) Starting off you can make “between” 31,000 to 47,000 a year. You probably wouldn't find work as an image consultant or even find an image consultant in a small town. Over the course of time you will gain more experience and will make more money. What you earn is based on the amount of work you put in your career. Some people work part-time and others will further their education to make a living and increase their salary up to a six figure income.

Would you consider becoming an image consultant?

See results

Getting started

There are two ways to get started in this industry. You work for an agency, or you can go out on your own. Keep in mind that if you work for an agency that they take a percentage out of your earnings. Going out on your own would mean that you would have to do all the marketing and building a reputation, but the upside is that you don't owe anybody. My advice would be to start with an agency until you build a strong portfolio then go out on your own. Keep in mind that this is a freelance career; you make your own hours, so there is no one telling you when to come punch in on the clock, so you will get what you put in. As a freelancer in this field you'll need a strong portfolio, website, business cards, a marketing strategy; and the most important thing to remember is LOCATION! ,LOCATION!, LOCATION!


    0 of 8192 characters used
    Post Comment

    No comments yet.