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Why Not To Use A T Shirt Template As A Product Photo
Example Of A T Shirt Template
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Your Fake Product Photos Are Causing You Sales!
While I completely understand that it seems like a good idea to use a t shirt template or mock up as a product photo on your website or webstore, there are a million reasons why you shouldn't be doing it. Sure, it saves money and time and it's easy to do, but that extra time and money that you spend could help make you a lot more sales, so the effort will pay for itself. So why shouldn't you be making this huge mistake? I'll tell you!
T shirt templates aren't meant for customers eyes, basically, they're ugly. They are extremely useful for seeing how a design would look when printed on a t shirt or other product, and they're handy for designers who are sending proofs to their clients. But they just aren't meant to sell actual clothing to actual customers.
Maybe you can say that people don't know the difference between a template and a real photo, but maybe you're wrong. People can tell the difference. T shirt templates can be pretty convincing, but when you see the same exact shirt on multiple websites with different designs slapped on top, it's a dead giveaway that it's not a real photo of the product. If you think you're the only one using a particular t shirt template then think again, unless you made your own, someone else out there is using it. Probably tons of people.
Templates don't show people how the clothing fits, and this is important! When you shop online you obviously can't try anything on. Size charts can guide you but there's nothing better than being able to see the shirt on a human being. Even if you can't afford to hire models, at least get a few friends together and have them model for you, and if that isn't possible then try to use a mannequin, that's the next best thing. If you can't manage any of that then you should still take photos of the actual products, even if it's just the shirt lying flat on a surface.
Low quality photos aren't convincing to potential customers, they like to see nice big, clear and high quality photos of the products they're buying. So if you know this, then it's common sense that a template isn't useful, it's not even a photo.
Another thing I see quite a bit is that people don't know how to properly use a t shirt template. When they apply their design to it in Photoshop or whatever program they use, they don't make sure that it actually looks good. Spend some time adjusting your settings to make it look as natural as possible before you ever even think about using it to show someone who might be interested in buying it.
All of these things matter when it comes to presenting your products to the world, so if you're making the common mistake of using a template as a product photo, you'll be doing yourself a huge favor if you find a way to get real pictures instead. When it comes to selling online, anything you can do to improve your users experience, should absolutely be done, if you pass up these mistakes then you're basically giving away sales to the people who are willing to fix them.
I hope this advice helps you improve your website and increase your sales, there are of course many other factors that come in to play but I'll write about those a different day. This is a great place to start for now. Now get out there and improve your product photos!