Do Anti Wrinkle Creams Really Work?
Do these products really deliver?
The answer to that question varies depending on who you talk to. Dermatologists, who's income is highly dependent on customers returning for regular anti-aging treatments are usually the first ones to say that these kinds of products don't work.
On the other side of the story are the manufacturers who claim that these products should flat-out replace any other form of anti-wrinkle treatments. So how do we know who to believe?
The truth likely falls somewhere in the middle of the spectrum between the two extremes. Cosmetic surgeries and office procedures performed by a dermatologist can produce spectacular results but they are also very expensive when compared to topical creams. Meanwhile, the vast amount of money the skin care industry pours into researching and developing topical products leads to progressively better performance.
Just like anything else in life, finding the answer that's right for you will involve doing some research and some investigative work.
How to tell if a product works
To increase your chances of finding a product you will be happy with, you need to start by looking past the marketing claims and searching for what's actually behind the attractive ads and packaging. One way to get some real answers is to look for science.
Before you buy anything online, make a list of investigative questions and find the answer to each one. Here are a few examples of what you should look for when evaluating a skin care product:
- Is there any evidence to support the claims the manufacturer is making?
- Does the manufacturer offer any visual evidence of the effectiveness of the cream or product line?
- Has the FDA or FTC ever taken action against the company?
- Is there an established track record of positive customer reviews?
In some cases, there is very good evidence to support that these products are beneficial. One particular case comes to mind where an anti-wrinkle cream reduced lines and wrinkles by over 83% in a study conducted by AMA Laboratories. I won't mention the particular product here as I'm not trying to sell anything. It does however lend support to the fact that there are some good products out there, it just takes careful research to avoid those that don't have any support behind their claims.
Always look for is visual documentation of results. If a product really does what it says, the company should proudly display before and after results from actual users. No pictures probably means no results. Don't be afraid to ask the manufacturer of the product to see some pictures of the results before you buy.
After all, how often have you purchased a home or a car without knowing what you were buying? While these are extreme examples, small purchases can quickly put a dent in your finances if you end up with a collection of low quality products.
Choosing a Product
If you are just beginning your product search, I recommend starting with an objective review site that will help sort out cost, effectiveness, and the business reputation of the company you are considering.
One of my favorite free resources for legitimate reviews and ratings is Amazon. They offer a good starting point for comparing anti-wrinkle cream products and in my experience, their information is usually accurate. Their "verified purchase" feature is a useful tool that identifies buyers who actually bought the product. This makes it easier to sort out real reviews from those that may be of questionable origin.
While you are visiting the site, be sure to check out their buyer's guides. They offer some excellent advice about what to look for when shopping for wrinkle creams and they have some great educational content available as well. With a little reading, you will be able to find an effective wrinkle reducer that meets your needs and fits within your budget.