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You Don't Have to Buy Even When The Price is Right

Updated on December 13, 2009
photo credit: http://blog.blacknight.com
photo credit: http://blog.blacknight.com

It’s not easy to get in, and I’ve spent so much time looking.

It was a special sale by a famous French brand name at Sogo Hong Kong. Admission was by invitation only. We got through the long queues and security checks and found ourselves in the sales hall. All items were on sale at 50% off. My wife had a good time looking through the items whereas I quickly excused myself and went for a coffee. I got a call from her an hour later, seeking my advice before deciding between a few potential purchases. I returned and looked at those items. Even though the bags were nice and the price tags were attractive, there was a problem. The bags did not look like they would fit my wife’s style and I simply couldn’t see her going out carrying any of these bags.

“What do you think?”

“They’re OK but do you really want to buy them?”

“I think they are the best choices around here and the price is right.”

“Hmm, any other reason to buy these?”

“Ah, yes. It’s not easy to get in, and I’ve spent so much time looking. I would have wasted my time if I walk away not buying.”

“Oh, I see. I think it hasn’t been a waste of time at all if you walk away not buying. We would have learned a lesson.”

“A lesson?”

“Yes. Do you remember the last time we went to the warehouse sale for lap-top computers? We had to stand in queues for one hour. When we got in, there were only a few items left. We felt like we had to buy something and we did.”

“Yes, and we haven’t really forgiven ourselves yet.”

“Good. So, can we go now?”


>

Later the same evening, my wife was talking to a friend on the phone about the sale. She was really proud to have walked away. Of course, she was the one who decided she didn’t want those bags in spite of the excellent marketing strategy and the enchanting prices.

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    • Benson Yeung profile imageAUTHOR

      Benson Yeung 

      8 years ago from Hong Kong

      hi anglnwu,

      thanks for commenting.

      good to see you.

    • anglnwu profile image

      anglnwu 

      8 years ago

      Shopping smart comes from learning--like you said, learning from previous shopping blunders can make you one smart tough shopper. I'm think I'm getting there, though sometimes, a sale is hard to pass up. Thanks for sharing.

    • Benson Yeung profile imageAUTHOR

      Benson Yeung 

      9 years ago from Hong Kong

      Hi sylvia,

      thanks for commenting. good to see you.

    • profile image

      sylvia nana oduro ouedraogo 

      9 years ago

      thanx so my for your advice i used to buy things because of cheap price and reduction sale i later release it was very bad

    • Benson Yeung profile imageAUTHOR

      Benson Yeung 

      9 years ago from Hong Kong

      Hi blondepoet,

      thanks for dropping by. I of course can resist any temptation on behalf of my wife. Resisting my temptations is her specialty.

    • blondepoet profile image

      blondepoet 

      9 years ago from australia

      Wow Benson, you saved some cash there, I admire a man with such restraint. Did you know that the shop next door to that one is having a 60% sale tomorrow loooool.

    • Benson Yeung profile imageAUTHOR

      Benson Yeung 

      9 years ago from Hong Kong

      Hi jajeisan5892,

      thanks for commenting.

    • Benson Yeung profile imageAUTHOR

      Benson Yeung 

      9 years ago from Hong Kong

      Hi Lgali,

      thanks for commenting.

      good tactic.

    • jajeisan5892 profile image

      jajeisan5892 

      9 years ago from Los Angeles

      thanks . nice hub

    • Lgali profile image

      Lgali 

      9 years ago

      very interesting and good observation. I usually buy what we needs.

      Never go shoping when hungry

    • Benson Yeung profile imageAUTHOR

      Benson Yeung 

      9 years ago from Hong Kong

      Thanks Christoph, for dropping by. I'm sure you are too busy to shop these days with the many blogs and writing projects keeping you home. Take care and find time to relax.

    • Christoph Reilly profile image

      Christoph Reilly 

      9 years ago from St. Louis

      I have only rarely fallen prey to impulse buying, and that was in my younger days. These days, if it's not the perfect thing for me, I don't buy it. It's nice to have a reminder though. Thanks Benson

    • Benson Yeung profile imageAUTHOR

      Benson Yeung 

      9 years ago from Hong Kong

      Hi VioletSun,

      thanks for sharing your views.

    • VioletSun profile image

      VioletSun 

      9 years ago from Oregon/ Name: Marie

      I used to entertain myself by shopping, and the bills piled up. I don't do much impulse shopping nowadays. As a matter of fact I was at the mall today, and came home without purchasing anything. My weakness is eating out; I love to eat out alone, sip a glass of wine, at least twice a month, and relax. My s/o doesn't mind, but its money I kind of waste.

    • Benson Yeung profile imageAUTHOR

      Benson Yeung 

      9 years ago from Hong Kong

      Hi quicksand,

      thanks for dropping by. I still buy books impulsively. Wish I could have the time to read them.

    • quicksand profile image

      quicksand 

      9 years ago

      When I was young, I too was a victim of impulse buying. Now I have trained myself not to buy anything at all even I badly need it! I even go "shopping" and come back home empty handed! Ha! ha! ha! ha! ha! ha!

    • Benson Yeung profile imageAUTHOR

      Benson Yeung 

      9 years ago from Hong Kong

      Hi needful things,

      thanks for commenting. I share your needs, at least the need for the blueberry cheesecake.

    • needful things profile image

      needful things 

      9 years ago from Poland

      It ends on your priorities: needs or wants? But do I need a blueberry cheesecake and a double cheese burger and an ice cold softdrink? Hell Yes!!!

    • Benson Yeung profile imageAUTHOR

      Benson Yeung 

      9 years ago from Hong Kong

      Hi Rochelle,

      thanks for dropping by. It's always better to stay simple so that we can have more resources, time included, to persue what really matters.

      You are very wise.

    • Rochelle Frank profile image

      Rochelle Frank 

      9 years ago from California Gold Country

      A very interesting and wise observation. I'm sure the marketers were counting on most people to make the opposite descision, for all of the reasons that your wife was considering.

      For myself (as explained in one of my early hubs) , I learned long ago that I rarely need to carry a bag.

      I enjoyed this one.

    • Benson Yeung profile imageAUTHOR

      Benson Yeung 

      9 years ago from Hong Kong

      Hi Hawkesdream,

      thanks for dropping by. I suppose it's easier to control the impulse if you're old and spent like me. LOL.

    • Hawkesdream profile image

      Hawkesdream 

      9 years ago from Cornwall

      So you decided against impulse buying, Good for you, don't think I could of had the same control haha

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