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You Don't Have to Buy Even When The Price is Right
It’s not easy to get in, and I’ve spent so much time looking.
It was a special sale by a famous French brand name at Sogo Hong Kong. Admission was by invitation only. We got through the long queues and security checks and found ourselves in the sales hall. All items were on sale at 50% off. My wife had a good time looking through the items whereas I quickly excused myself and went for a coffee. I got a call from her an hour later, seeking my advice before deciding between a few potential purchases. I returned and looked at those items. Even though the bags were nice and the price tags were attractive, there was a problem. The bags did not look like they would fit my wife’s style and I simply couldn’t see her going out carrying any of these bags.
“What do you think?”
“They’re OK but do you really want to buy them?”
“I think they are the best choices around here and the price is right.”
“Hmm, any other reason to buy these?”
“Ah, yes. It’s not easy to get in, and I’ve spent so much time looking. I would have wasted my time if I walk away not buying.”
“Oh, I see. I think it hasn’t been a waste of time at all if you walk away not buying. We would have learned a lesson.”
“Yes. Do you remember the last time we went to the warehouse sale for lap-top computers? We had to stand in queues for one hour. When we got in, there were only a few items left. We felt like we had to buy something and we did.”
“Yes, and we haven’t really forgiven ourselves yet.”
“Good. So, can we go now?”
Later the same evening, my wife was talking to a friend on the phone about the sale. She was really proud to have walked away. Of course, she was the one who decided she didn’t want those bags in spite of the excellent marketing strategy and the enchanting prices.