I like to shop for clothes, but the brand name isn't really that important to me, except when it comes to Jeans. I prefer to wear either Levis or Wranglers. I have tried other brands of jeans, and most don't fit right, or shrink in the wash. Some of the more expensive brands even fall apart, zippers break, full of holes.
I'm also picky when it comes to underwear brand. I never buy fruit of the loom, it's cheap and falls apart way too fast. I usually buy Hanes products. But, if find the most durable wear stuff at JC Penney, in the Stafford or Towncraft brand. It's more expensive but will last 10 times longer than the other brands.
I also have a love affair with polo shirts. If you look in my closet, I have so many, I can't fit any more in there, and I have stuff in storge. But, I don't pay full price for anything. If it's not 80% to 90% off, I won't buy it. My favorite is Hollister.