Fairy Kei ~ 80s Pop & Pastel-Colored Japanese Fashion!
Sweet 80s Pop Culture-Infused Japanese Fashion! Pastels Everywhere!
Learn all about Fairy Kei! Want to revive your favorite trends from childhood, tie stuffed animals to your clothes, and put lots of poofy stuff in your hair? Of course you do!
If you were a young girl in the 80s or early 90s, everything you loved is back in full swing! Barbie, Care Bears, Lisa Frank, girly school supplies and brightly-colored sneakers are all hot Fairy Kei must-haves!
What is Fairy Kei?
Fairy Kei is a fashion subculture that started in Japan in the mid-2000s. It is similar to lolita, pop, and decora fashion. Distinctive elements are pastel colors, clothes and accessories from American 80s toy brands, leggings, t-shirts, and skirts in cute, pop pastel prints.
Fairy Kei Poll
Do you like Fairy Kei?
Fairy Kei Brands
Must-have Clothing and Accessories
Pastel everything (especially lavender, pink, yellow, and mint green)
Tutus/Petticoats in pastel colors
Pastel colored and/or patterned tights/leggings
colorful, chunky sneakers
stuffed animals attached to hair, clothes, shoes, purse
large hair bows
big plastic jewelry
dip-dyed or dual colored wigs (pink and cream, pink and lavender, etc)
Fairy Kei Jewelry
Go shopping for adorable Fairy Kei adornments!
Pastel Unicorn Necklace
Cute Colorful Sweets Charms!
These colorful charms shaped like sweets and candy are way too cute! Add them to a necklace or bracelet for an instant DIY fairy kei accessory!
Shop for 80s Plastic Charms on eBay!
Do you remember these little plastic charms that you could collect and hook onto a big plastic chain? I had tons of them, and now they make great fairy key accessories!
Fairy Kei Hair Accessories
Dress up your hair with big poofy bows and candy clips!
Fuzzy Hairbow Elastics
You *have* to get a Caboodle to carry your accessories!
These are a fairy kei must-have! The pink x green ones are my favorite.
Fairy Kei Shoes
Pastel & Colorful Pop Sneakers
Popular 80s/early 90s Toys and Brands
My Little Pony
Jem and the Holograms
ribbons and bows
Fairy Kei Links & Resources
Lots of gorgeous photos of coordinates, accessories, nails, stuffed animals, and more!
This is a great blog with lots of photos and fairy kei info. It's unfortunately not been updated in awhile, but the posts that are there are great!
Lots of great photos in this article!
Amazing photos of Nile Perch's shop in Harajuku's Laforet mall!
La Carmina has tons of great posts about Japanese fashion!
Feel free to leave a comment!