ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Fairy Kei ~ 80s Pop & Pastel-Colored Japanese Fashion!

Updated on October 6, 2011

Sweet 80s Pop Culture-Infused Japanese Fashion! Pastels Everywhere!

Learn all about Fairy Kei! Want to revive your favorite trends from childhood, tie stuffed animals to your clothes, and put lots of poofy stuff in your hair? Of course you do!

If you were a young girl in the 80s or early 90s, everything you loved is back in full swing! Barbie, Care Bears, Lisa Frank, girly school supplies and brightly-colored sneakers are all hot Fairy Kei must-haves!

What is Fairy Kei?

Fairy Kei is a fashion subculture that started in Japan in the mid-2000s. It is similar to lolita, pop, and decora fashion. Distinctive elements are pastel colors, clothes and accessories from American 80s toy brands, leggings, t-shirts, and skirts in cute, pop pastel prints.

Fairy Kei Poll

Do you like Fairy Kei?

See results

Fairy Kei Brands


Official Site

Nile Perch

Official site


Official site

Angelic Pretty

Official site


Official Site

Must-have Clothing and Accessories

Pastel everything (especially lavender, pink, yellow, and mint green)

Tutus/Petticoats in pastel colors

Pastel colored and/or patterned tights/leggings

colorful, chunky sneakers

stuffed animals attached to hair, clothes, shoes, purse

large hair bows

big plastic jewelry

dip-dyed or dual colored wigs (pink and cream, pink and lavender, etc)

Fairy Kei Jewelry

Go shopping for adorable Fairy Kei adornments!

Pastel Unicorn Necklace

Cute Colorful Sweets Charms!

These colorful charms shaped like sweets and candy are way too cute! Add them to a necklace or bracelet for an instant DIY fairy kei accessory!

Shop for 80s Plastic Charms on eBay!

Do you remember these little plastic charms that you could collect and hook onto a big plastic chain? I had tons of them, and now they make great fairy key accessories!

Fairy Kei Hair Accessories

Dress up your hair with big poofy bows and candy clips!

Fuzzy Hairbow Elastics

You *have* to get a Caboodle to carry your accessories!

These are a fairy kei must-have! The pink x green ones are my favorite.

Fairy Kei Shoes

Pastel & Colorful Pop Sneakers

Popular 80s/early 90s Toys and Brands


Yum Yums

Care Bears

My Little Pony


Jem and the Holograms

Popular Anime

Creamy Mami

Creamy Mami is a great fairy kei fashion idol! Her pastel lavender hair and adorable fashion are so cute!

Sailor Moon

Popular Motifs

Stars/Shooting Stars

cute animals


ribbons and bows


Fairy Kei Links & Resources

Fairy Kei Flickr Group

Lots of gorgeous photos of coordinates, accessories, nails, stuffed animals, and more!

Fairy Kei Every Day

This is a great blog with lots of photos and fairy kei info. It's unfortunately not been updated in awhile, but the posts that are there are great!

Miseducated post on Fairy Kei

Lots of great photos in this article!

TokyoFashion post on Nile Perch

Amazing photos of Nile Perch's shop in Harajuku's Laforet mall!

La Carmina post on Nile Perch

La Carmina has tons of great posts about Japanese fashion!

Feel free to leave a comment!

Fairy Kei Fans!

    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)