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Gold by the Inch

Updated on September 17, 2014

Sold on Ships: Inch of Gold

If you've been on a cruise ship, you've probably seen neck chains and chain bracelets sold by the inch/ It's hard to miss the Inch of Gold table, with seeming miles of many styles of chains displayed on spools, from which you can have your chosen length cut, and a clasp attached, along with a promise of a lifetime guarantee. Two things:

First, Inch of Gold, Inc. is the company that wholesales the chains, complete with the display spools, and it is they who offer a lifetiime replacement guarantee.

Second, it IS what they call it: fashion jewelry. It is NOT solid gold.

Having been on my fair share of cruises, I had seen these tables MANY times, always surrounded by a crowd, but never considered buying. Until year before last. Then, I took the chance. Why, after over 30 cruises, did I finally buy from Inch of Gold, and what do I think of it now? That's what I'm about to tell you.

Photo - my own

What Kind of "Gold" is it?

Electroplate, Washed, or Layered

Remember the term "electroplate?" It's essentially that. Other terms I''ve heard recently are "gold washed" and "gold layered."

The company's lifetime guarantee certificate, which you receive with your purcase, says it's "layered" with 18k gold, or, in the case of silver chains, with sterling silver, "electronically applied to jelweler's metal by the use of the latest technology," and then sealed with their (trademarked) protectant, called Acryseal. The little leaflet, which is in five languages, by the way, says the Jeweler's metal is brass mixed with a "small amount" of nickel.

So, there you have it.

KEEP YOUR RECEIPT in case you should EVER need to return it at any time. Guaranteed repairs or replacement. That's what it says -no time limit. (No refunds, either)

What Did I Buy?

And Why?


A matching bracelet and necklace, and 2 additional bracelets. (The necklace - which matches the plain gold bracelet - didn't make it in the photo, because I have it on!)

I also got two rings. They aren't actually from the same company, but I bought them at the same time. They were being sold right beside the Inch of Gold chains, and by the same sales associate. But, they're not included in the guarantee. The point is to know what you are buying, and from whom, and what guarantees cover which items.


It was a friend's recommendation, simple as that. She had bought some several years before, had been very satisfied, and was back for more. Together, we went on a little shopping spree! It was fun. Just us girls, shopping at sea.

Have You Ever?

Have you ever bought the Inch of Gold chain jewelry on a cruise ship?

Have you ever bought the Inch of Gold chain jewelry on a cruise ship?

See results

How Much DoesThis Jewelry Cost?

And where is it available?


The answer is, it varies.

The day I bought mine, the 'per inch price' ranged from about $1.50 to just under $5.00, depending on which chain you chose.

Sometimes, there will be a sale, or you will find a discount coupon in your cabin. Watch for these.

I seem to recall there was an aditional charge for the lobster claw clasp... a couple of bucks or so.


I think I may have seen it in other places besides aboard cruise ships. Maybe.

However, I'm not big on shopping, so I could be mistaken there. I think I MAY have seen it once or twice in a mall kiosk, but I wouldn't swear that it was the "real" Inch of Gold or some other company's product.

I know you can't miss it on a cruise ship, though!

Am I satisfied with my Gold by the Inch?

Would Anyone be Satisfied?


It's been well over a year, and so far, I've enjoyed wearing my jewelry purchases. It's a comfortable feeling knowing I am wearing something that looks good and is wearing well, but won't break my heart if I should lose it. It IS what it IS. It's fashion jewelry, and I love having it for everyday wear, and saving my 'good' jewelry for 'dress up' and special occasions.

I am pleased enough that, on my next cruise, I might get a companion necklace for the bracelet pictured at right. For starters.


Probably not everyone. Especially not someone who thinks they are getting a 'too good to be true' deal on solid gold. (Remember - Solid it's not!) But I think most people who are looking for decent quality everyday fashion jewelry would be happy with it.

I can tell you that I've spoken with a few cruise passengers who were unhappy with it. They were definitely in the minority, but there were a few.

What do YOU think?

I've known peoplewho bought and were very pleased, including myself. BUT I've also spoken with or read about those who don't like it at all. One said her bracelet turned her arm green! So, it may not be for everyone. What about YOU?

Have you - or would you - buy Inch of Gold chain jewelrly if you had the opportunity, either on a cruise ship or otherwise?

Would you buy Inch of Gold? If you HAVE, would you buy more? Why?

YES. I would (or I HAVE and was Satisfied) because...

YES. I would (or I HAVE and was Satisfied) because...

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    • anonymous 4 years ago

      I bought a bracelet and ankle bracelet (both yellow gold) which I have worn a handful of times. My husband bought two yellow gold bracelets which he wears often and are still in excellent condition. We also purchased a silver bracelet for my son who was nine months old at the time. I had bought an ID bracelet from Things Remembered for his Christening when he was two months old. He is now 14 months old and it's still way too big. The gold by the inch bracelet was a God-send for his tiny wrist and super cute. It is now tarnished after several months of continuous wear, but I happened upon a gold by the inch kiosk locally where I will hopefully be able to have it replaced or get info on how to do that if I'm not planning to cruise any time soon.

    • anonymous 4 years ago

      Yes, I love mine! I bought mine about 13 yrs ago and all but one piece look like new. I have small wrists and love that I actually have bracelets that fit!

    • anonymous 4 years ago

      Yes I have bought a couple bracelets and a necklace and would again for sure.

    • anonymous 4 years ago

      I have bought a gold figaro with puffed hearts for an anklet #918. I love it as an anklet and wished I bought more. I am a little disappointed that 1 of the hearts have fallen off and was looking to replace it or buy a new anklet but I don't want to buy a whole spool. I know they have a warrenty and was wondering if I could get it replaced or have another heart put sent so I could re-attatch where there is a space between hearts.

    • anonymous 5 years ago

      It held up well and was good value for money

    • anonymous 5 years ago

      Yes, I have bought a few over the years and am satisfied. I did have a piece that worn down, brought it on my next cruise, and it was replaced for free.

    • anonymous 5 years ago

      Yes, because it looks like the real thing and it is very pretty and shiny. So, far I have not taken my bracelet or the two necklaces off. I even shower with them on and so far I have had no problems. I will be buying more inch of gold products on my next cruise.

    • anonymous 5 years ago

      In the 1990s, I used to sell gold-layered fashion jewelry. Like Inch of Gold, the company I worked with also had a life-time replacement guarantee. I had customers who loved the jewelry and other customers whose jewelry "turned" quickly. I believe that fashion jewelry companies that offer guarantees do so, not because of the quality of the jewelry, but because most people will lose the quarantee or just not bother to return the jewelry. As you mentioned, it IS what it IS...realize that it is inexpensive fashion jewelry and enjoy it!

    • anonymous 6 years ago

      If I had spare cash and fell in love with a piece, sure would!

    • ziggysun1 6 years ago

      I bought enough to make an anklet in white gold (approx. 9-1/2 inches) and I love it. It's hard to find some of the shorter lengths in stores that can used for anklets. I haven't had any problems with mine at all.

    NO. I would NOT (or I HAVE and would NOT buy it again) because...

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      • anonymous 4 years ago

        purchased the figaro "silver" from them back in 2007. This was worn as an every day necklace, 6 months later it was pitted, discolored. Luckily I found my receipt and got in contact with them, Sent it in and they replaced it. Haven't worn it much since then. Found a 7mm figaro in Sterling that I've worn for 4 years straight without a problem. Cleans up nice and shiny with flitz too..

      • anonymous 4 years ago

        I have only had my chain and bracelets only a week and already the FLASH gold is worn of ,showing brass underneath.ABSOLOUTE CRAP,waste of $200.they suck you in by telling you discounted by 50% on last day of CRUISE.My advise to everyone is don,t bother

      • Chad_H 5 years ago

        Not a chance

      • JimDickens 5 years ago

        No way

      • Tony Payne 5 years ago from Southampton, UK

        I would prefer to have solid gold rather than gold plated, but of course that comes with a higher price tag.

      Gold Chains for Comparison - Gold and Gold "Layered" Chains

      If you'd like to compare pricing between gold and 'gold layered,' here are a couple of each, from Amazon. (Not sold by the inch... but math is fun!)

      Now, this really isn't an apples to apples comparison. For that, you'd need to compare chains of the same style, thickness, weight, etc. But this should give you a general idea and a place to start.

      And, if you want a nice neck chain or bracelet, you can get one right now, without having to book a cruise.

      Inch of Gold

      is fun casual jewelry

      Your comments are welcome and appreciated. Even if it's just a friendly "hello."

      The Guestbook is: OPEN

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          anonymous 4 years ago

          I own the Canadian flagship store, and worldwide retail online web site for inch of gold, . We are very happy with the product, and service all warranties from cruise ship lines! We sell the full line and have free shipping worldwide! If you have any questions about the product feel free to email at

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          anonymous 5 years ago

          Just stopping by again and thought I would let you know I did. :)

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          anonymous 5 years ago

          I look forward to buying my gold-by-the-inch on the cruise ship. I have bought ankle bracelets and bracelets, shower with them and have not taken the ankle bracelet off in 2 years. I am lazy so I love that I do not have to take the jewelry on and off. Also, I have a big ankle so it is hard to get an ankle bracelet to fit. The price is definitely worth it. Hope you buy and enjoy as much as I do.

        • Rangoon House profile image

          AJ 5 years ago from Australia

          I like your philosophical approach to your jewelry.

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          julieannbrady 5 years ago

          The concept is great ... i.e., "gold by the inch." It allows the buyer to customize, perhaps by budget, or perhaps by size of their neck and wrist. It makes you think that buying a size 4 ring vs a size 12 ring ... that those should be adjust too ... with a price scale.

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          poutine 5 years ago

          Very honest review.

        • profile image

          dvpwli 5 years ago

          Gold is Gold dear, now it is just thinkable to buy.

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          anonymous 6 years ago

          I like the balance here of a word to the wise and being a satisfied customer.

        • Krafick profile image

          Krafick 6 years ago

          Good information. Lensrolled with Feng Shui Happiness.

        • Snakesmom profile image

          Snakesmom 6 years ago

          Sounds interesting and if I ever get around to taking another cruise I will have to check out this gold by the inch, I love jewelry. Nice lens, very informative.

        • UKGhostwriter profile image

          UKGhostwriter 6 years ago

          Very interesting, a range I never knew existed. Thanks for the information

        • CruiseReady profile image

          CruiseReady 6 years ago from East Central Florida

          @Redneck Lady Luck: Nope - it's 18k gold or sterling silver layered onto jeweler's metal

        • Redneck Lady Luck profile image

          Lorelei Cohen 6 years ago from Canada

          Thank you for the enlighting me on this jewelry. So it is silver or gold plate rather than the weighted gold. Ahhh and I do so like my true gold jewelry.

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