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Hada Labo Lotion: The Japanese Skin Care Product That's Crazy Popular in Asia

Updated on January 17, 2018

Introducing the Hadalabo Lotion, Japan's #1 beauty product

Hada Labo lotion is a Japanese skin care product that's hugely popular due to its amazing hydrating and anti-aging properties. It's said that one bottle of Hadalabo lotion sells every 4 seconds in Japan and now it seems like the rest of Asia is catching on to the craze.

Manufactured by Rohto Hadalabo (Hadarabo), the Hada Labo Super Hyaluronic Acid range contains SHA, a scientifically advanced ingredient and promises that "one drop locks up an ocean", referring to how much moisture is retained in the skin moments after use.

Hada Labo is also extremely popular because the products only use the purest ingredients for hydrating and/or lightening skin. I'm a happy Hada Labo Toner user so if you want to see my review and learn more about this hot Japanese beauty product, please read on.

Photo: collage from Japanese Hada Labo ads

Please answer the poll below.

Hada Labo Singapore Ad
Hada Labo Singapore Ad

Photo: Singapore Hada Labo ad

Have you heard of the Japanese skin care range Hada Labo?

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Please note that 'Lotion' in Asian skin care is the equivalent of 'Toner' in Western skin care.

Rohto Hada Labo Gokujyun Hyaluronic Lotion: Japan's No.1 Face Lotion - Tones, refreshes, and re-hydrates your skin

The Hadalabo Super Hyaluronic Acid Moisturizing Lotion is a bestseller in Japan, reportedly selling one bottle every four seconds. It contains SHA which is known for its capacity to lock in and retain moisture which results in elastic, young-looking skin.

Do note that "lotion" in Asian skin care terminology is actually the equivalent of a "skin toner". Unlike lotion as it is generally known, Hada Labo lotion is clear, runny and lightweight and the product is used after cleansing and before applying moisturizer. Since it's fragrance-free, it looks and smells exactly like water except that it's a bit thicker and it feels stickier. Use it as a toner twice a day.

Watch the how-to video for instructions.

Hada Labo Rohto Gokujyn Hyaluronic Acid Lotion, 170ml
Hada Labo Rohto Gokujyn Hyaluronic Acid Lotion, 170ml

This toner contains Supahiaruron Acid and Hyaluronic Acid for re-hydrating, softening and refreshing results. With advanced Nano technology, the intensive hydrating ingredients contained in this toner is able to penetrate into the skin for non-greasy yet effective moisturizing result. It can also prevent the evaporation of skin's natural moisture so that your skin can be well hydrated. Try it out for yourself!


Rohto Hada Labo Gokujyun Hyaluronic Lotion Light (for oily & acne-prone skin) - Tones, refreshes and balances sebum production

Rohto HADALABO Gokujun Hyaluronic Lotion Smooth Light 170 ML
Rohto HADALABO Gokujun Hyaluronic Lotion Smooth Light 170 ML

This toner has a lightweight texture and is best for oily and acne prone skin. It refreshes, tones and refines rough skin texture to create a matte and silky finish. Contains Supahiaruron Acid and Hyaluronic Acid to rehydrate skin. With advanced Nano technology, the intensive hydrating ingredients in this toner is able to penetrate into the skin for an effective moisturizing result without leaving a greasy layer.


What is Super Hyaluronic Acid and what are its benefits? - Learn all about Hada Labo's advanced skin hydrating ingredient.

Benefits of Super Hyaluronic Acid
Benefits of Super Hyaluronic Acid

Hyaluronic Acid (HA) which occurs naturally in our bodies is responsible for retaining water, thus locking in skin moisture which keeps us looking youthful. Since HA levels decrease as we grow older, wrinkles inevitably appear. Fortunately, HA can be administered topically and it has been on the ingredients list of many a skincare product.

Since Hyaluronic Acid is already known for its skin rejuvenating benefits (1 gm of Hyaluronic Acid can hold up to 6 liters of water), can you imagine what Super Hyaluronic Acid (SHA) can do? SHA has twice the moisture retaining capacity of HA and is the main ingredient of Hadalabo's Super Hyaluronic series of skin products.

Super Hyaluronic Acid Benefits to the Skin

- SHA replenishes and locks in moisture to visibly improve skin texture and prevent dryness so skin stays soft, hydrated and elastic.

- Instantly hydrates skin and helps preserve it's optimum moisture balance.

- Helps improve dry and dehydrated skin, leaving it silky smooth.

- It is free of fragrances, mineral oil, alcohol & colorants. It is also Skin pH balanced and causes low irritation.

Information sourced from Skincare Resource Center and Hada Labo brochure. Photo: Hada Labo SG Facebook

After using Hada Labo
After using Hada Labo

My Hada Labo SHA Hydrating Lotion Review

My personal review of the moisture replenishing product

I'm past my mid-30s so preserving my skin's moisture balance is definitely a priority now. That's why I knew I had to try Hada Labo lotion. I have sensitive skin so having learned that the hydrating product is free of fragrance, mineral oil, alcohol and colourants, I was instantly sold on it. I'm already pale to begin with so I didn't care much for the skin-whitening range and got the basic Hadalabo SHA toner.

The lotion is clear, runny, and scent-free - it feels and looks like water except that its slightly denser. The liquid becomes sticky once you pat it on. Like in the commercial, my skin felt bouncy and elastic after the product has been fully absorbed. Hours later, it still felt very soft, smooth, well-moisturized and looks more radiant than before.

My only beef is that it takes a while to get fully absorbed by the skin - 3-5 minutes for me - so if I'm in a hurry, I might forego using it altogether. Otherwise, I think it's a great product. A bottle usually sells for $20 but as you only need 2-3 drops per use, it will go a long way and comes out quite cheap.

How to use Hada Labo Super Hyaluronic Toner

1. Cleanse. Wash your skin with your usual cleanser (or with Hada Labo Facial Wash)

2. Tone. Shake a few drops of Hadalabo Toner onto both palms and pat it on to your face. It's pretty rich so 1-2 drops is enough to retain skin's natural moisture. The product contains no alcohol or any drying ingredient so you will have to keep patting until it's fully absorbed, otherwise it will just slide off.

3. Moisturize. Follow it up with your usual moisturiser (or with Hadalabo Milk Lotion). Yes, despite the lotion/toner's hydrating properties you still need to moisturize.

How to apply Hada Labo Hyaluronic Super Hydrating Lotion Video - A video review and demo of Japan's #1 Hydrating Lotion

Hadalabo user shirleenho demonstrates the amazing hydrating properties of Hadalabo Hyaluronic Hydrating Toner and shows us how to apply it on the face. She also recommends to keep patting the lotion on to the skin until the product is almost 70% dry on your face.

Step-by-step Instructions for using the Hada Labo skin hydrating series - How to use Hadalabo skincare products for optimal effect

Hada Labo step-by-step usage instructions
Hada Labo step-by-step usage instructions

Step 1: Wash your face with Hadalabo cleansing foam

Step 2: Pat on Hadalabo Lotion or Toner

Step 3: Massage on Hada Labo essence to your face

Step 4: Apply Hadalabo Milk to lock in moisture

Step 5: Apply Hadalabo Treatment Mask (2x a week)

Hadalabo skin care was developed according to the different needs of Asian skin based on age and condition.

* For hydrating properties: use the hydrating wash/foam cleanser, hydrating lotion, hydrating essence, hydrating milk and the hydrating mask.

* For skin-whitening properties: use the whitening lotion, whitening essence, whitening milk and whitening mask.

Image courtesy of the HadaLabo Singapore Facebook page

Rohto Hada Labo Hyaluronic Milky Lotion - Moisturizes your skin and locks in hydration

Hadalabo Hyaluronic Milky Lotion
Hadalabo Hyaluronic Milky Lotion

This moist facial milky lotion for dry skin contains super Hyaluronic acid to keep moisture locked in your skin for a long time. Hyaluronic Acid is known to hold 6L of liquid for only 1 gram of acid. The Hadarabo Gokujyun skincare series contains Super Hyaluronic Acid which holds twice as much liquid as regular Hyaluronic Acid does.


Rohto Hada Labo Japan Goku Jyun Super Hyaluronic Acid Moist Essence EX - Firms and refines large pores due to skin aging or dry weather

ROHTO Hadalabo Gokujun Hyaluronic Essence
ROHTO Hadalabo Gokujun Hyaluronic Essence

This intensive hydrating essence is designed for all skin types. It is able to tighten and refine large pores caused by aging and a change of environment. Your skin will look firmer, younger and well hydrated. Blends with intensive Supahiaruron Acid and Hyaluronic Acid for re-hydrating and softening results. With advanced Nano technology, the intensive hydrating ingredients contained in this product is able to penetrate into the skin for a non-greasy result.


Yamashita Tomohisa (Yamapi) and Maeda Atsuko (Acchan) for Hada Labo - 2013 Hada Labo CM featuring two popular J-pop idols!

This one is for the J-pop and J-dorama fans. Pop stars Yamapi (solo singer, former member of J-pop boyband NEWS) and Acchan (former member of massively popular girl group AKB48) have teamed up to endorse Hada Labo Lotion. The commercial features a short behind-the-scenes featurette + scenes from the actual ad. Enjoy!

*Incidentally, these two already starred in a 2012 winter drama: "Saikou No Jinsei No Owarikata"

Hadalabo Skincare Philosophy
Hadalabo Skincare Philosophy

Hada Labo brings you Back-to-Basics Skincare.

Only the best for your skin - no more, no less.

With a 'Perfect x Simple' Philosophy, HadaLabo uses only the purest ingredients that are beneficial to the skin with no unnecessary additives like colorants, fragrance, and oils that are present in other beauty products.

Hadalabo currently has three different product ranges and they are defined by each category's key ingredients.

* The Hada Labo AHA/BHA series is inspired by the smoothness of a shelled, boiled egg and features a combination of Alpha Hydroxy Acid and Beta Hydroxy Acid that gently exfoliates and polishes away dead skin cells and dullness to reveal smooth and radiant skin.

* The Hada Labo Arbutin Whitening series contains Arbutin, an extract of the bearberry plant which is natural, safe and widely accepted in Japan as a whitening agent, to enhance skin fairness and prevent dark spots, resulting in fair and even-toned skin.

* The Hada Labo Super Hyaluronic Acid Moisturizing series is the signature range. The key ingredient, Super Hyaluronic Acid, has twice the moisture retention capacity of Hyaluronic Acid (1 gram of Hyaluronic Acid can hold up to 6 litres of water) and effectively replenishes skin's lost moisture, leaving skin smooth, supple and incomparable soft.

Photo and information soruced from Hada Labo Singapore

More Rohto Hadalabo skin hydrating products - Other skin products in Hadalabo's Hyaluronic Acid range

Rohto pharmaceuticals has also teamed up with the reputable Mentholatum company to create a skin care series for various skin conditions such as dull and uneven skin tone, dry skin, and oily, acne-prone skin. Find the Hadalabo product that suits your skin best.

Watch this How to Hada Labo demo video - Step-by-step guide to patting on the lotion

This video was taken at the Singapore launch event of Japanese skin care product Hadalabo in May 2010 at Takumi Tokyo Hotel. Watch the girls apply the product on their faces.

A video review of the Hada Labo Shirojyun (whitening) skincare line

Hadalabo user bunnie talks about and reviews the Hadalabo Shirojyun Toner and Emulsion in this Youtube video. The Shirojyun is Hadalabo's skin-whitening line. Watch and learn more about the products.

Get unbiased, in-depth Hada Labo reviews right here - Bloggers and testers review the product

Looking for a Hada Labo review? Read personal accounts by people who've actually used the Hada Labo products. Some of the reviews have before and after photos so make sure to check them out. I've posted snippets of their comments below and you can see the full reviews by clicking on the links.

What do you think of the Hadalabo skincare series from Japan? - Are you willing to try it out for yourself?

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    • Easy Exercise profile image

      Kelly A Burnett 

      5 years ago from United States

      I just ran out of Tatcha and was searching for another Japanese product. The pricing appears very reasonable. I am considering this - have bookmarked. Thank you!

    • profile image


      6 years ago

      will consider adding this to my skin care routine. I find it very effective to add moisturizer to my skin after a workout and shower.

    • kejadian26 lm profile image

      kejadian26 lm 

      6 years ago

      I never tried it, but nice lens though!

    • ESLinsider LM profile image

      ESLinsider LM 

      6 years ago

      I am not sure. It's funny in Asia how much money women spend on making their skin look white. Happens in Korea, China and Taiwan too.

    • fungusclinic lm profile image

      fungusclinic lm 

      6 years ago

      No still i have never heard about hadalabo skincare product so thanks for giving new products details.

    • profile image


      7 years ago

      This lens is very interesting and I'll have a look at your other lenses as well!

    • profile image


      7 years ago

      interesting post.. i think i like it.

    • profile image


      7 years ago

      is also a website where you can order Japanese products from A to Z. It's cheap, efficient, good quality.

    • Willow Wood profile image

      Willow Wood 

      7 years ago

      Aaah! OK, you convinced me to buy it. I kept reopening the Hada Lado tab on Amazon (from your lens, of course) unti l caved in. I spend more on tea and milk!

    • Willow Wood profile image

      Willow Wood 

      7 years ago

      Wow. I clicked on this lens having never heard of Hada Lobo skincare products and now I really want to try them out! You might want to replace the 9 minutes interview video though. It's been removed by the YouTube owner.

    • profile image


      7 years ago

      now i'm using the whitening series. its great on my skin... but i don't dare to use the whitening essence as it contain isopropyl myristate that can cause pore to clog.

    • profile image


      7 years ago

      Great lens nice info

    • makeupbrush profile image


      7 years ago

      Never heard of this brand before. Very interesting and informational!

    • profile image


      7 years ago

      I hope I will never need it ;)

    • profile image


      7 years ago

      Wow!!!!! This is nice, great info here.... No matter how hard you try to fight it, you are always growing older. However, that doesn't mean that you have to look older. Knowing how to look years younger can give you a newfound confidence in yourself... Thank for the great information

    • profile image


      7 years ago

      I've head enough about this lotion that I want to try it.

    • profile image


      7 years ago

      Hadalabo is all the craze in Asia. I saw it on television program during my stay in Singapore. And yes I'll try it.

    • ingridpalmer profile image


      7 years ago

      I have not heard about this before. I know the Japanese has many natural healing products for anti aging purposes. I will check this out further. Thanks for sharing.

    • aesta1 profile image

      Mary Norton 

      8 years ago from Ontario, Canada

      Have not heard of this until now. Like the info.

    • sushilkin lm profile image

      sushilkin lm 

      8 years ago

      Nice Lens, Thanks for sharing. Keep it up.

    • profile image


      8 years ago

      When will the US start coming up with these types of products? See...that's why I like asian makeup so much! Thanks for sharing!

    • profile image


      8 years ago

      I think my skin is feeling better just hearing about Hadalabo skincare products, nicely done!

    • profile image


      8 years ago

      I love Japanese skin care products. I've never tried Hadalabo Lotion, but I am going to give it a try. I'll let you know how it goes.

    • profile image


      8 years ago

      Hada Labo Lotion is quite an interesting product for me.I tried it and got results as well.Thanks for sharing :)


    • profile image


      8 years ago

      Interesting... I'm going to buy some of that stuff for my elbows xD

    • profile image


      8 years ago

      I am having the oily skin, i used many beauty products for my face, there is no difference on my skin. Which product is best for me from hadalabo series.

    • Jenn3 profile image


      8 years ago


    • sociopath-free profile image


      8 years ago

      The Japanese are always light years ahead of everyone else in skin care. My only complaint is when I buy products here in the state they don't have English translation of the ingredients.

    • profile image


      8 years ago

      Now this is what i call a great lens! Congrats :x Hopefully, someday i will get to try this news product!

    • hessa johnson profile image

      hessa johnson 

      8 years ago

      i'm always looking for new skin care products to try - thanks for all this information!

    • profile image


      8 years ago

      nice and great lens for better skin lotion

    • BubblesRFun profile image


      8 years ago

      Thanks for this great lens....I would be willing to try it and just might! Thanks again!

    • indigoj profile image

      Indigo Janson 

      8 years ago from UK

      I wish we had Hada Labo lotion here, my skin could use a little extra help and it sounds very effective. Angel blessed for your top quality, original content and I hope your equally excellent lens on BB Cream will soon be back up soon.

    • poptastic profile imageAUTHOR

      Cynthia Arre 

      9 years ago from Quezon City

      @justholidays: Hahaha I know what you mean Dom! I'm afraid it's quite the opposite on this part of the globe, most people are tan and want to have fairer/even-toned skin like yours. Thanks for the visit! (:

    • poptastic profile imageAUTHOR

      Cynthia Arre 

      9 years ago from Quezon City

      @jptanabe: LOL Jennifer, the whitening line is definitely not for you! Most people buy it to lighten or even out their skin tone though. Thanks for the visit! (:

    • jptanabe profile image

      Jennifer P Tanabe 

      9 years ago from Red Hook, NY

      Fascinating! You never know I might try it. But I certainly don't need any of the whitening line!

    • justholidays profile image


      9 years ago

      Do they have a tanning line? I NEEEEEEEEEEEEEEEEEED to have "bonne mine" for the next 6 winter months to come ;)


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